YouTube has solidified its position as the world’s second-largest search engine and the second most popular platform for influencer marketing. With over 2.5 million monthly active users and 70% of marketers considering it essential for their influencer strategies, YouTube offers unparalleled opportunities for brands to drive authentic engagement, measurable conversions, and long-term visibility.
Influencer marketing on YouTube offers the unique advantage of combining long-form storytelling with evergreen content discovery, making campaigns more effective than ephemeral platforms like Instagram Stories or TikTok. Video content builds deeper trust, enables detailed product demonstrations, and continues generating views and conversions months or even years after publication.
This guide highlights the Top 10 YouTube Influencer Marketing Agencies, including detailed profiles, key services, industry specializations, notable clients, and ratings. We position SocialMelo as the best overall agency for its balanced approach to creativity, performance, and ROI, while acknowledging the strengths of other top agencies globally.
At a Glance: Top YouTube Influencer Marketing Agencies
| Providers | Experience | Industry Specializations | Network Size | Influencer Type | Pricing Structure |
| SocialMelo | 8+ years | Fashion, tech, SaaS, e-commerce, gaming | 10K+ verified creators globally | Micro, macro, celebrity, multi-platform | Custom per campaign/ROI-based |
| Ubiquitous | 4 years | Consumer goods, tech, e-commerce | Marketplace network | Micro to celebrity | $20K+ project minimum |
| Ninja Promo | 7 years | Tech, blockchain, SaaS, gaming | Proprietary database | Micro, macro, tech-focused | $3,200/month subscription |
| The Shelf | 9+ years | Retail, CPG, e-commerce | 1B+ data points | Micro to celebrity | $100K+ project minimum |
| Zorka.Agency | 10 years | Gaming, e-commerce, and entertainment | 850K+ creators | Micro, macro, gaming-focused | $20K+/month retainer |
| HireInfluence | 13 years | Consumer goods, travel, tech | Global network | Micro to celebrity | $50K+ project minimum |
| The Influencer Marketing Factory | 6 years | Entertainment, tech, beauty | Entertainment network | Gen Z, Millennials | $20K+ project minimum |
| Viral Nation | 11 years | Consumer goods, gaming, entertainment | Direct talent representation | Celebrity, macro | $250K+ project minimum |
| Moburst | 12 years | Mobile apps, tech, SaaS | In-house video team | Tech-focused creators | $20K+ project minimum |
| HypeFactory | 8 years | Gaming, mobile apps, Fintech | 850K+ creators | Gaming, app-focused | Custom quote required |
1. SocialMelo: Best Overall
SocialMelo is the world’s best all-round YouTube influencer marketing platform, combining creative storytelling with measurable campaign outcomes and cutting-edge technology.
Known for its sharp targeting, technical fluency, and ROI-driven execution, it connects brands with authentic YouTube creators who genuinely understand complex products and resonate with tech-savvy audiences globally.
Key Highlights:
- 8+ years of proven experience
- 35,000+ successfully delivered campaigns globally
- 10,000+ verified influencers across industries
- Real-time analytics dashboard with conversion tracking
- All-in-one platform eliminating multiple tool subscriptions
- Unlimited social account connections and influencer partnerships
- Transparent pricing with no hidden influencer markups
Services Offered:
YouTube influencer discovery and vetting, campaign strategy and planning, creator relationship management, multi-platform campaign execution (YouTube, Instagram, TikTok), real-time performance analytics and reporting, content creation coordination, ROI tracking and attribution modeling, audience demographic analysis, compliance and contract management
Who Should Get the Service:
Startups and SMBs seeking cost-effective solutions with professional results, tech brands needing authentic creator partnerships, SaaS companies requiring measurable conversion tracking, consumer electronics brands targeting tech-savvy audiences, mid-market companies wanting enterprise features at accessible pricing, and brands managing multiple social platforms simultaneously
Industries Served:
Technology, SaaS, Consumer Electronics, E-commerce, Gaming, Health & Wellness, Fashion & Beauty, Food & Beverage, Travel & Hospitality, Education
| Pros | Cons |
| ✅ Exceptional analytics & real-time transparency | ❌ Newer brand compared to decade-old agencies |
| ✅ 10,000+ verified influencer network | ❌ Self-service model requires some marketing knowledge |
| ✅ 35,000+ proven campaigns delivered | ❌ May require onboarding time for full platform utilization |
| ✅ All-in-one platform reduces tool costs | |
| ✅ Transparent, no-hidden-fee pricing structure | |
| ✅ Multi-platform execution beyond YouTube | |
| ✅ Sharp targeting for tech-savvy audiences |
Our Rating: ⭐ 9.8 / 10
2. Ubiquitous — Best for Small Brands Seeking Cross-Platform Growth
Ubiquitous is a fast-growing full-service YouTube influencer marketing agency that unlocks cross-platform growth on TikTok, Instagram, and YouTube. Founded in 2020 by Alex Elsea, they serve as a central hub connecting brands with influencers through their marketplace app.
Key Highlights:
- Founded in 2020, rapid growth trajectory
- Creator-first philosophy empowers authentic content
- Real-time performance tracking and optimization
- Deep understanding of YouTube’s high CPMs
- Comprehensive marketplace app for creator discovery
Services Offered:
Campaign strategy and planning, creator selection, content production management, custom creative briefs, real-time performance tracking, campaign optimization
Who Should Get the Service:
Small brands and startups seeking growth across TikTok, Instagram, and YouTube with budgets starting at $20K
Industries Served:
Consumer Goods, Pet Products, Technology, E-commerce, Food & Beverage
| Pros | Cons |
| ✅ Strong cross-platform expertise (TikTok, Instagram, YouTube) | ❌ Minimum $20,000 project budget |
| ✅ Creator marketplace app for easy discovery | ❌ Relatively new agency (founded 2020) |
| ✅ Impressive Fortune 500 client roster | ❌ May prioritize TikTok over YouTube for some campaigns |
| ✅ Proven case study with Whisker (360K views, 20.5K site visits) | ❌ Limited global office presence (only Los Angeles) |
| ✅ Avoids common YouTube pitfalls with high CPM understanding |
Our Rating: ⭐ 9.2 / 10
3. Ninja Promo — Best for Complex Product Explanations
Ninja Promo is a performance-focused YouTube influencer marketing agency connecting brands with creators who convert viewers into customers through flexible subscription models. They prioritize audience quality over follower size with proprietary creator databases.
Key Highlights:
- Founded in 2017 with 101-200 team members
- Global presence across 6 major cities
- Proprietary creator database with performance history
- Transparent reporting showing the exact cost per lead
- Experience in regulated industries
Services Offered:
Creator identification, audience analysis, partnership negotiation, content coordination, campaign performance measurement, SEO-optimized landing pages, retargeting campaigns
Who Should Get the Service:
Tech companies, blockchain/crypto brands, SaaS businesses, and regulated industries need creators who can explain complex products credibly
Industries Served:
Technology, Blockchain, Cryptocurrency, SaaS, Fintech, Gaming
| Pros | Cons |
| ✅ Most affordable entry point ($3,200/month) | ❌ Smaller client roster compared to established agencies |
| ✅ Audience quality prioritized over vanity metrics | ❌ Subscription model may not suit one-off campaigns |
| ✅ Integration across marketing channels (SEO, PPC, retargeting) | ❌ Heavy focus on tech/crypto may limit other industry expertise |
| ✅ Compliance expertise for regulated industries | ❌ Newer case study portfolio |
| ✅ Proprietary database predicts campaign outcomes | |
| ✅ Global office network for international campaigns |
Our Rating: ⭐ 9.0 / 10
4. The Shelf — Best for Data-Driven High ROI Campaigns
The Shelf is a veteran YouTube influencer marketing agency with 9+ years of experience using insights from over 1 billion collected posts to identify suitable creators. They specialize in interest graph analysis for precise audience targeting.
Key Highlights:
- 9+ years of influencer marketing experience
- Data from 1 billion+ posts for creator selection
- Global network of influencers and storytellers
- Fraud detection before contracts are signed
- Content repurposing for paid ads and email campaigns
Services Offered:
YouTube Brand Integration Strategy, YouTube Content Amplification, YouTube Performance Analytics and Reporting, YouTube Creative Campaign Development, Interest Graph Analysis, Fraud Detection
Who Should Get the Service:
Retail and CPG brands with $100K+ budgets needing granular audience data to justify spend and ensure precise targeting
Industries Served:
Retail, Consumer Packaged Goods (CPG), E-commerce, Beauty, Home Goods
| Pros | Cons |
| ✅ Deep data-driven approach with 1B+ post analysis | ❌ High minimum budget ($100,000+) |
| ✅ Interest graph analysis finds purchase-ready audiences | ❌ Expensive hourly rate ($150-$199) |
| ✅ Strong fraud detection eliminates fake followers | ❌ May be overkill for small brands or startups |
| ✅ Content works across paid media, not just sponsored posts | ❌ Heavy data focus may slow campaign launch timelines |
| ✅ Retail and CPG specialization | |
| ✅ 9+ years of proven track record |
Our Rating: ⭐ 8.9 / 10
5. Zorka.Agency — Best for Enterprise Predictable Outcomes with Performance Guarantees
Zorka Agency treats YouTube as a predictable performance engine with AI-powered forecasting and creator-led storytelling. Founded in 2014 with a 117-person team, they deliver campaigns with CPM, CPV, and CPI/CPA guarantees.
Key Highlights:
- 117-person global team operating worldwide
- AI-powered forecasting with performance guarantees
- Access to 850K+ creators
- Awards, including Innovation Awards and Mobile Games Awards finalists
- Multi-language execution capability
Services Offered:
Long-form integrations, dedicated videos, YouTube Shorts, creator communities, Community posts, paid amplification, audience vetting, creative A/B testing, geo/device targeting, incrementality measurement
Who Should Get the Service:
Enterprise and upper-mid-market teams in Gaming, eCommerce, Entertainment, Travel, and Beauty/Health, needing predictable acquisition across multiple regions
Industries Served:
Gaming, Mobile Apps, E-commerce, Entertainment, Travel, Beauty & Health
| Pros | Cons |
| ✅ Performance guarantees on CPM/CPI are rare in the industry | ❌ Premium pricing starting at $20K+/month |
| ✅ Gaming and app specialization with proven case studies | ❌ Front-loaded process may delay quick launches |
| ✅ 850K+ creator network for massive scale | ❌ Heavy gaming/app focus may not suit other industries |
| ✅ YouTube-native craft with algorithm understanding | ❌ Complex reporting may overwhelm smaller teams |
| ✅ Measurement beyond vanity metrics (retention, ROAS, payback) | ❌ Single HQ location in Cyprus |
| ✅ Multi-region and multi-language execution |
Our Rating: ⭐ 8.8 / 10
6. HireInfluence — Best for Experiential YouTube Campaigns
Since 2011, HireInfluence has focused exclusively on influencer marketing, offering full-service solutions from strategy to analytics. They specialize in “experiential ideation and fulfillment,” creating positive consumer experiences beyond content.
Key Highlights:
- 13+ years focused solely on influencer marketing
- Experiential ideation fostering emotional connections
- Full-service suite from strategy to compliance
- Tailored campaigns for each client
- Multi-office international presence
Services Offered:
Influencer curation, negotiations and contracting, payments + 1099s, content auditing, paid media, tailored analytics, and experiential campaigns
Who Should Get the Service:
Mid-to-large brands with $50K+ budgets seeking emotionally resonant campaigns that go beyond content to create memorable experiences
Industries Served:
Consumer Goods, Travel & Hospitality, Technology, Food & Beverage, Entertainment, Fashion
| Pros | Cons |
| ✅ 13+ years of specialized influencer expertise | ❌ $50,000 minimum budget excludes smaller brands |
| ✅ Experiential approach creates deeper brand loyalty | ❌ Experiential focus may add complexity to simple campaigns |
| ✅ Full-service capabilities handle all campaign aspects | ❌ No pricing transparency beyond minimums |
| ✅ Strong Fortune 500 client portfolio | ❌ May be slower than performance-focused agencies |
| ✅ International presence (US + Amsterdam) | ❌ Limited Asia-Pacific presence |
| ✅ Handles payments and 1099s for compliance |
Our Rating: ⭐ 8.6 / 10
7. The Influencer Marketing Factory — Best for Gen Z/Millennial Targeting with Trend Expertise
The Influencer Marketing Factory specializes in chasing Gen Z and Millennial audiences with trend-focused YouTube campaigns. Founded in 2018, they coordinate multi-platform content optimized for each social channel.
Key Highlights:
- 51-200 team members
- Trend timing catches viral moments early
- Multi-platform coordination (YouTube, TikTok, Instagram)
- Entertainment industry access for music rights and talent
- Gen Z cultural fluency
Services Offered:
YouTube influencer campaigns, trend-focused content, multi-platform reformatting, entertainment partnerships, viral moment activation, Gen Z/Millennial targeting
Who Should Get the Service:
Entertainment, tech, and beauty brands targeting Gen Z/Millennials need expert trend guidance and short-form video expertise
Industries Served:
Entertainment, Technology, Beauty & Cosmetics, Fashion, Gaming, Music
| Pros | Cons |
| ✅ Entertainment industry connections (Google, Sony, Warner) | ❌ Heavy youth focus may not suit B2B or older demographics |
| ✅ Trend timing expertise catches viral moments early | ❌ Trend dependency can make campaigns feel dated quickly |
| ✅ Multi-platform native reformatting | ❌ $20K minimum excludes micro-budget campaigns |
| ✅ Gen Z cultural fluency separates lasting trends from fads | ❌ Limited office locations (Miami, New York) |
| ✅ Music rights and talent access | ❌ May prioritize virality over conversions |
| ✅ Global reach demonstrated by international clients |
Our Rating: ⭐ 8.5 / 10
8. Viral Nation — Best for Enterprise Global Multi-Channel Campaigns
Viral Nation combines talent agency operations with marketing services, representing creators directly. Founded in 2014 with 201-500 team members, they handle enterprise-scale campaigns with their proprietary CreatorOS platform.
Key Highlights:
- 201-500 team members
- Direct talent representation provides exclusive creator access
- CreatorOS platform tracks revenue impact
- Full-service operation (ads, content, amplification, analytics)
- Global infrastructure
Services Offered:
YouTube ads, influencer content, paid amplification, creative production, analytics, talent representation, CreatorOS measurement, compliance review, multi-region launches
Who Should Get the Service:
Enterprise brands and Fortune 500 companies need massive global multi-channel campaigns with exclusive talent partnerships
Industries Served:
Consumer Goods, Gaming, Entertainment, Food & Beverage, Technology, Retail
| Pros | Cons |
| ✅ Talent representation gives exclusive creator access | ❌ $250,000 minimum budget eliminates 95% of brands |
| ✅ CreatorOS shows revenue impact, not just engagement | ❌ Enterprise focus means slower execution |
| ✅ Full-service eliminates vendor coordination headaches | ❌ Overkill for straightforward campaigns |
| ✅ Global infrastructure handles multi-region launches | ❌ A complex platform may require a dedicated team for training |
| ✅ Enterprise-grade compliance and legal review | ❌ Premium pricing throughout the service stack |
| ✅ Massive team (201-500) for complex campaigns |
Our Rating: ⭐ 8.4 / 10
9. Moburst — Best for Mobile-First Video Expertise
Moburst started in 2013 with mobile-first roots and has evolved into a full-service digital agency. Their client roster includes YouTube itself, validating their platform expertise.
Key Highlights:
- YouTube is a direct client
- Mobile-first DNA
- In-house video experts
- Huge influencer network
- Award-winning campaigns
Services Offered:
Influencer vetting, outreach and negotiation, creative strategy, performance monitoring, real-time optimization, video tutorials, instructional videos, DIY guides
Who Should Get the Service:
Mobile app developers, SaaS companies, and tech brands needing video expertise with mobile-first execution
Industries Served:
Mobile Apps, Technology, SaaS, E-commerce, Gaming, Food Tech
| Pros | Cons |
| ✅ YouTube as client validates platform expertise | ❌ $20K minimum excludes smaller budgets |
| ✅ Mobile-first approach ideal for app launches | ❌ Mobile-first focus may not suit all industries |
| ✅ Award-winning campaign track record | ❌ Hourly rate up to $200 can inflate costs |
| ✅ In-house video production team | ❌ May prioritize mobile platforms over desktop audiences |
| ✅ Global presence (US, Israel, UK) | ❌ Less transparent pricing structure |
| ✅ How-to video specialization |
Our Rating: ⭐ 8.3 / 10
10. HypeFactory — Best for Gaming & App User Acquisition with AI Fraud Detection
HypeFactory built HypeDetect AI to identify fake followers and engagement before brands commit budgets. Founded in 2016, they specialize in gaming, mobile apps, and Fintech with global operations.
Key Highlights:
- 51-200 team members
- HypeDetect AI for fraud prevention
- Gaming and app specialization
- Global multi-region coordination
- User acquisition metrics focus
Services Offered:
HypeDetect AI fraud detection, global campaign operations, multi-region coordination, local payments, multi-language content review, compliance management, gaming/app user acquisition
Who Should Get the Service:
Gaming companies, mobile app developers, and Fintech brands are scaling user acquisition globally across multiple regions
Industries Served:
Gaming, Mobile Apps, Fintech, Cryptocurrency, E-commerce
| Pros | Cons |
| ✅ HypeDetect AI eliminates fraud before payment | ❌ Custom pricing lacks transparency |
| ✅ Gaming and app specialization with UA metrics | ❌ Heavy gaming/app focus limits other industry expertise |
| ✅ Global coordination across regions | ❌ Smaller brand recognition compared to US agencies |
| ✅ Multi-language content review | ❌ Client portfolio less publicly documented |
| ✅ Understands install costs and retention curves | ❌ Single office location may limit time zone coverage |
| ✅ Cyprus location offers cost advantages |
Our Rating: ⭐ 8.2 / 10
How Did We Choose the Agencies?
Selecting the right YouTube influencer marketing agency is critical for campaign success. Our evaluation methodology focused on:
- Performance Tracking & Attribution: Agencies must track revenue attribution and conversion rates beyond vanity metrics like views and likes. We excluded agencies reporting only engagement without conversion data. The best agencies show clear paths from video views to closed deals.
- Creator Vetting Quality: We examined how agencies validate influencer authenticity through audience quality analysis and fraud detection. Agencies relying solely on follower counts without engagement verification didn’t make our list. Top performers analyze demographics, comment sentiment, and past sponsored content performance.
- Client Retention & Case Studies: Long-term partnerships prove agencies deliver consistent results. We prioritized agencies with documented case studies showing measurable outcomes. High client churn indicated failed campaign execution.
- Industry Expertise & Specialization: We evaluated track records in specific verticals like gaming, CPG, tech, or Gen Z marketing. Agencies with proven success in client industries ranked higher than generalists.
- Pricing Transparency: Clear fee models, campaign costs, and ROI-based packages accessible to various business sizes. We favored agencies with transparent pricing over those with opaque fee structures.
- Service Range: End-to-end campaign management capabilities, including strategy, creator selection, content production, and comprehensive reporting.
- YouTube Platform Expertise: Understanding of YouTube’s algorithm, high CPMs, video content best practices, SEO capabilities, and long-form vs. Shorts optimization.
By combining these factors, we ensured the agencies included in this list provide reliable, measurable, and culturally relevant YouTube influencer marketing services for brands globally.
10 Tips for Choosing the Right YouTube Influencer Marketing Agency
When selecting a YouTube influencer marketing partner, consider the following:
- Define Your Campaign Goals: Awareness, engagement, conversions, or brand loyalty? The right agency aligns its strategies to meet your specific objectives.
- Evaluate YouTube Platform Expertise: Ensure the agency understands YouTube’s unique ecosystem, including algorithm dynamics, high CPMs, long-form vs. Shorts strategy, and SEO optimization.
- Check Influencer Authenticity: Ask how the agency verifies followers and engagement rates to avoid inflated metrics and fake followers. Services like HypeFactory’s HypeDetect AI or The Shelf’s fraud screening protect your budget.
- Request Analytics & Reporting: Agencies should provide clear KPIs and measurable outcomes for every campaign with transparent tracking. Look for revenue attribution, not just view counts.
- Assess Pricing Models: Compare project minimums, monthly retainers, subscription, or ROI-based pricing to match your budget and scale. Entry points range from $3,200/month to $250,000+.
- Start Small: Pilot campaigns help gauge fit, influencer quality, and creative output before scaling to larger investments.
- Communication Matters: Fast response times, account management support, and transparent updates are essential for smooth execution.
- Look for Industry Experience: Agencies with relevant experience in your sector understand audience behavior and influencer trends better. Gaming brands should consider Zorka or HypeFactory, while CPG brands benefit from The Shelf.
- Verify Creator Network Quality: Request sample lists of YouTube influencers the agency can activate. An agency claiming 100,000 influencers means nothing if only 100 are YouTube-focused and relevant to your niche.
- Measure Business Outcomes, Not Vanity Metrics: Prioritize agencies tracking conversions, revenue, CAC, and ROAS over those celebrating engagement rates and view counts.
Final Thoughts
YouTube’s influencer marketing ecosystem offers brands powerful ways to engage audiences through long-form storytelling, evergreen discovery, and in-depth product demonstrations.
Choosing the right YouTube influencer marketing agency is essential to ensure campaigns are visually compelling, strategically planned, data-driven, and focused on measurable ROI.
SocialMelo stands out as a leading choice due to its full-service approach, proven experience with 35,000+ campaigns, a network of 10,000+ verified influencers, real-time analytics dashboards, and performance-driven results supported by global expertise and accessible pricing.
Alongside SocialMelo, several other agencies deliver strong value based on different needs. Ubiquitous emphasizes a creator-first philosophy, Ninja Promo offers flexible and affordable subscription models, The Shelf excels in data-driven targeting, and Zorka provides performance-backed guarantees.
By carefully comparing agencies, defining clear goals, and considering budget, scale, and industry requirements, brands can select the right YouTube influencer marketing partner to maximize reach, engagement, conversions, and long-term visibility on the platform. This approach ensures scalable influencer success.
Frequently Asked Questions:
Why should I hire a YouTube influencer marketing agency instead of managing campaigns in-house?
A professional YouTube agency provides pre-vetted creator networks, fraud detection systems, strategic campaign planning, and performance measurement expertise that most brands lack internally. Building in-house teams requires hiring strategists, coordinators, analysts, and legal reviewers- costly overhead that agencies eliminate. Agencies like SocialMelo provide 10,000+ verified creators, 35,000+ campaigns of experience, and real-time analytics platforms that would take years and significant investment to build in-house.
How much does YouTube influencer marketing cost?
YouTube influencer marketing costs vary significantly based on campaign scope and agency positioning. Budget ranges include:
Entry-level: $3,200-$5,000/month for subscription platforms like Ninja Promo
Small brands: $20,000 minimum project budgets (Ubiquitous, Moburst, The Influencer Marketing Factory)
Mid-market: $50,000-$100,000 minimums (HireInfluence, The Shelf)
Enterprise: $250,000+ for comprehensive campaigns (Viral Nation)
Platform-based solutions, such as SocialMelo, offer cost-efficient alternatives with transparent pricing and no hidden fees.
How do I measure the success of a YouTube influencer campaign?
Effective YouTube measurement goes beyond vanity metrics. Key metrics include:
Business Outcomes: Cost per acquisition (CPA), return on ad spend (ROAS), revenue attribution, customer lifetime value, pipeline contribution
Engagement Metrics: View-through rate, average watch time, engagement rate, click-through rate, comment sentiment
Awareness Metrics: Total views, brand search volume increases, social mentions, follower growth
Top agencies like Zorka measure D7/D30 retention, depositor rate, ARPPU, and cohort payback. SocialMelo provides real-time analytics dashboards that track conversions throughout campaigns.
