YouTube has grown into more than just an entertainment platform. It’s now one of the fastest ways to build wealth, with America’s top creators earning millions and in some cases, billions.
From gaming and kids’ content to lifestyle vlogs and viral stunts, these YouTubers have turned videos into full-blown businesses with merch, sponsorships, and even global brands.
In this list of the Top 15 Richest YouTubers in the USA (2025), we’ll look at their subscriber base, net worth, age, and the smart moves that made them household names.
Top 15 Richest YouTubers in USA:
YouTube’s rise in America has given birth to a diverse group of creators. From viral stunts to gaming content and educational videos, here are the top-earning American creators.
| YouTuber Name | Net Worth (USD) |
|---|---|
| MrBeast | $1 billion |
| Logan Paul | $300 million |
| Jeffree Star | $200 million |
| Like Nastya | $125 million |
| Ryan Kaji (Ryan’s World) | $110 million |
| Vlad and Niki | $105 million |
| Jake Paul | $100 million |
| Dude Perfect | $100 million |
| PewDiePie | $90 million |
| Markiplier | $45 million |
| Ninja | $40 million |
| Rhett & Link | $40 million |
| DanTDM | $35 million |
| Ms. Rachel | $30 million |
| IShowSpeed | $25 million |
Meet The Highest Earning American YouTubers of 2025
1. MrBeast (Jimmy Donaldson) – $1 Billion:
Subscribers: 425 Million
Age: 26
Source of Income: Viral stunts, Beast Burger, Feastables, Amazon Prime deals
MrBeast is America’s biggest YouTube success story, turning his viral philanthropy content into a billion-dollar empire.
His engaging challenges, massive giveaways, and charitable acts attracted a global following across multiple channels.
Jimmy later launched Beast Burger (1,000+ locations), Feastables chocolate brand, and secured Amazon Prime streaming deals that pushed his influence beyond YouTube.
Known for reinvesting earnings into bigger productions, he’s revolutionized content creation economics.
His net worth of $1 billion makes him YouTube’s first billionaire creator and a full-fledged media entrepreneur.
2. Logan Paul – $300 Million:
Subscribers: 23.6 Million
Age: 29
Source of Income: PRIME Hydration, WWE contracts, Impaulsive podcast
Logan Paul transformed from controversial content creator into a multimedia business mogul.
His PRIME Hydration partnership with KSI has generated over $100 million in sales, while his WWE wrestling contracts and Impaulsive podcast provide additional revenue streams.
Logan’s ability to leverage controversy into business opportunities, combined with strategic partnerships and mainstream media appearances, has built his $300 million empire.
His evolution from YouTube drama to legitimate business success demonstrates the platform’s potential for career transformation.
3. Jeffree Star – $200 Million:
Subscribers: 15.7 Million
Age: 38
Source of Income: Jeffree Star Cosmetics, Wyoming ranch investments, merchandise
Jeffree Star built his fortune through his cosmetics empire, with Jeffree Star Cosmetics generating over $100 million annually.
His move to Wyoming and investment in Star Yak Ranch diversified his portfolio beyond beauty products.
Despite controversies, his business acumen and loyal fanbase have maintained his position as one of YouTube’s wealthiest creators.
His $200 million net worth reflects successful brand building and strategic business investments that extend far beyond traditional YouTube monetization.
4. Like Nastya (Anastasia Radzinskaya) – $125 Million:
Subscribers: 130 Million
Age: 10
Source of Income: Kids’ content, toy partnerships, global licensing deals
Like Nastya represents the power of children’s content on YouTube, with her videos generating billions of views worldwide.
Her family-friendly content, available in multiple languages, has secured lucrative toy partnerships and merchandise licensing deals.
At just 10 years old, Nastya’s $125 million net worth showcases how educational and entertaining kids’ content can create massive business opportunities.
Her success has inspired countless family channels and demonstrates the global appeal of quality children’s programming.
5. Ryan Kaji (Ryan’s World) – $110 Million:
Subscribers: 40 Million
Age: 13
Source of Income: Toy reviews, Target partnerships, educational content licensing
Ryan Kaji transformed simple toy unboxing videos into a multimedia empire worth $110 million.
His Ryan’s World brand extends into Target stores nationwide, featuring toys, clothing, and educational products.
Ryan’s success in transitioning from YouTube videos to retail partnerships demonstrates how creators can leverage their audience into traditional business channels.
His educational content and family-friendly approach have made him a trusted brand among parents and children globally.
6. Vlad and Niki – $105 Million:
Subscribers: 145 Million
Age: 10 and 8
Source of Income: Multi-language content, global merchandise, mobile apps
Vlad and Niki have built a $105 million empire through creative children’s content available in multiple languages.
Their videos, featuring imaginative play and family adventures, appeal to children worldwide.
The brothers have successfully expanded into merchandise, mobile applications, and licensing deals across different countries.
Their multi-language strategy and global appeal demonstrate how YouTube creators can build international brands that transcend cultural boundaries.
7. Jake Paul – $100 Million:
Subscribers: 21 Million
Age: 27
Source of Income: Boxing matches, brand partnerships, real estate investments
Jake Paul leveraged YouTube fame into a $100 million empire through strategic diversification.
His boxing career, including high-profile matches against celebrities and athletes, has generated massive pay-per-view revenue.
Combined with real estate investments, brand partnerships, and business ventures, Jake has transformed controversy into substantial wealth.
His ability to maintain relevance across different industries while building a business portfolio showcases modern creator entrepreneurship.
8. Dude Perfect – $100 Million:
Subscribers: 61.5 Million
Age: Group Channel (20s-30s)
Source of Income: Live tours, mobile gaming, merchandise, brand partnerships
Dude Perfect transformed trick shots and sports content into a $100 million entertainment empire.
Their live tours, mobile gaming applications, and extensive merchandise line have created multiple revenue streams beyond YouTube ad revenue.
The group’s $5 million headquarters and professional production quality have established them as a sports entertainment franchise.
Their success demonstrates how collaborative content creation can build substantial business enterprises.
9. PewDiePie (Felix Kjellberg) – $90 Million:
Subscribers: 110 Million
Age: 35
Source of Income: Strategic investments, merchandise, passive income streams
PewDiePie, once YouTube’s most-subscribed individual creator, has built a $90 million fortune through strategic business decisions and investments.
While his active content creation has decreased, his early YouTube success enabled smart financial planning and diversified investments.
His merchandise sales, brand partnerships, and passive income streams continue generating substantial revenue.
Felix’s evolution from active creator to strategic investor demonstrates sustainable wealth-building in the creator economy.
10. Markiplier (Mark Fischbach) – $45 Million:
Subscribers: 37.8 Million
Age: 35
Source of Income: Gaming content, Cloak clothing line, charity initiatives, voice acting
Markiplier has built a $45 million empire through diversified entertainment ventures.
His gaming content, particularly horror game playthroughs, maintains millions of dedicated viewers.
The Cloak clothing brand, co-founded with Jacksepticeye, provides additional revenue streams.
His voice acting work and charity initiatives have expanded his influence beyond YouTube, creating a sustainable entertainment career that leverages his personality and brand.
11. Ninja (Richard Tyler Blevins) – $40 Million:
Subscribers: 23.7 Million
Age: 33
Source of Income: Gaming partnerships, Twitch streaming, merchandise
Ninja transformed gaming content into a $40 million brand through strategic platform partnerships and mainstream media appearances.
His exclusive streaming deals, gaming partnerships, and merchandise sales have created multiple revenue streams.
While primarily known for Fortnite content, his business diversification and brand partnerships have established him as a gaming industry leader.
His crossover into mainstream entertainment demonstrates gaming creators’ potential for broad appeal.
12. Rhett & Link – $40 Million:
Subscribers: 5.43 Million
Age: Both 46
Source of Income: Good Mythical Morning, Sporked website, merchandise, live shows
Rhett & Link have built a $40 million entertainment empire through their Good Mythical Morning show and associated businesses.
Their Sporked food review website, merchandise sales, and live touring provide diversified income streams.
Their longevity in content creation and ability to evolve their format while maintaining audience engagement showcases sustainable creator business models.
Their success demonstrates how collaborative partnerships can build lasting entertainment brands.
13. DanTDM (Daniel Middleton) – $35 Million:
Subscribers: 28.6 Million
Age: 32
Source of Income: Gaming content, Minecraft partnerships, merchandise, live tours
DanTDM has built a $35 million fortune through family-friendly gaming content, particularly Minecraft videos.
His merchandise sales, brand partnerships, and live touring have created multiple revenue streams beyond YouTube advertising.
His consistent content creation and family-friendly approach have maintained a loyal audience over many years.
Dan’s success in the competitive gaming space demonstrates the value of consistent, quality content creation.
14. Ms. Rachel (Rachel Griffin-Accurso) – $30 Million:
Subscribers: 8.5 Million
Age: 41
Source of Income: Educational content, merchandise, streaming partnerships
Ms. Rachel represents the emerging success of educational content creators, building a $30 million brand through preschool learning videos.
Her background in early childhood education and speech pathology provides authentic expertise that parents trust.
Merchandise sales and streaming partnerships have monetized her educational approach effectively.
Her rapid growth demonstrates the demand for quality educational content and the potential for expert-driven channels.
15. IShowSpeed (Darren Jason Watkins Jr.) – $25 Million:
Subscribers: 44.6 Million
Age: 19
Source of Income: Live streaming, music career, brand partnerships
IShowSpeed has rapidly built a $25 million brand through energetic live streaming and viral content.
His music career, brand partnerships, and global streaming events have created diverse revenue streams.
At just 19 years old, his success represents the new generation of creators who build audiences through authentic personality and engagement.
His rapid wealth accumulation demonstrates how modern creators can achieve significant financial success quickly through dedicated audience building.
Frequently Asked Questions:
Who is the richest YouTuber in America in 2025?
MrBeast, with a net worth of $1 billion, is America’s richest YouTuber and the platform’s first billionaire creator.
Are there any kids or teens on the list?
Yes, several young creators including Like Nastya (10), Ryan Kaji (13), Vlad and Niki (10 and 8), and IShowSpeed (19) are among the top earners.
Who is the top female YouTuber from America?
Nastya leads female creators with 130 million subscribers and a $125 million net worth, though Ms. Rachel is rapidly growing in the educational space.
Conclusion:
American YouTubers are thriving across diverse niches, proving that creative content and business acumen can build substantial wealth. From billion-dollar gaming entrepreneurs to educational content creators and lifestyle influencers, these creators have inspired millions and built lasting digital legacies. Whether you’re a content creator or curious viewer, their stories show that passion, consistency, and strategic business thinking can lead to massive success.
