YouTube has become a thriving platform for British creators to showcase talent, build communities, and earn multimillion-pound fortunes. From gaming and tech reviews to lifestyle vlogs and entertainment collectives, the UK’s top YouTubers span a wide variety of genres and generations.
This list explores the 15 Richest YouTubers in UK (2025), highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in UK:
YouTube’s rise in the UK has given birth to a diverse group of creators. From gaming legends to tech reviewers and entertainment moguls, here are the top-earning British creators.
| YouTuber Name | Net Worth (USD) |
| KSI | $100 million |
| PewDiePie | $45-54 million |
| DanTDM | $35-45 million |
| Coldplay | $30+ million |
| Supercar Blondie | $25 million |
| Mrwhosetheboss | $21 million |
| Ali-A | $16-18 million |
| Jelly | $14 million |
| W2S | $12-14 million |
| Miniminter | $8-12 million |
| TommyInnit | $10-14 million |
| Syndicate | $10 million |
| Joe Sugg | $8-16 million |
| Zoella | $4-5 million |
| Sidemen (Collective) | $50 million total |
Meet the Highest Earning UK YouTubers
1. KSI – $100 Million:
Subscribers: 16.7M (Main) + 24.9M (Music) = 41M+ Combined
Age: 31
Source of Income: YouTube ads, Prime Hydration business, boxing, music, Sidemen collective, brand deals
KSI is the UK’s biggest YouTube success story, transforming his FIFA gaming origins into a £100 million empire. His engaging gameplay and personality attracted a massive global following, but his true genius lies in diversification.
KSI co-founded Prime Hydration with Logan Paul, creating a beverage brand valued at over $1.2 billion. His boxing career against Jake Paul, Logan Paul, and Tommy Fury has generated £20-30M in earnings.
As a core member of the Sidemen collective (worth £50M total), he benefits from group revenue streams including merchandise, restaurants (Sides), and vodka (XIX).
KSI has also launched a successful music career with charting singles featuring Anne-Marie, Lil Wayne, and Future. His net worth of $100 million places him in a league of his own, making him not just a creator but a full-fledged entertainment entrepreneur and the only UK YouTuber to reach the £100M milestone.
2. PewDiePie – $45-54 Million:
Subscribers: 111M+
Age: 35
Source of Income: YouTube ad revenue, Tsuki merchandise brand, sponsorships, book deals
PewDiePie, whose real name is Felix Kjellberg, is a Swedish-born creator who has made the UK (Brighton) his home.
Known for revolutionizing gaming commentary, meme reviews, and internet culture, he became the most-subscribed individual creator globally before being surpassed by MrBeast.
His content evolution from horror game reactions to philosophical commentary showcases remarkable adaptability.
PewDiePie’s Tsuki merchandise brand and numerous sponsorships contribute significantly to his wealth.
Despite controversies throughout his career, he maintained a loyal fanbase that supports his ventures.
Featured on the Sunday Times Gaming Rich List, his net worth of $45-54 million solidifies his position as the UK’s second-richest YouTuber.
His legacy extends beyond numbers; he paved the way for millions of creators worldwide and proved that authenticity resonates more than perfection.
3. DanTDM – $35-45 Million:
Subscribers: 29.2M
Age: 32
Source of Income: Gaming content, merchandise line, book deals, live tours, YouTube ads
DanTDM (Daniel Middleton) is a family-friendly gaming legend who built his empire on Minecraft content before diversifying into variety gaming.
His approachable personality and clean content made him a trusted figure among parents, unlocking premium brand partnerships that other creators couldn’t access.
DanTDM’s business acumen extends far beyond YouTube; he has authored bestselling graphic novels in his Trayaurus series, launched an extensive merchandise line featuring apparel and accessories, and sold out arena tours across the UK and internationally.
His consistent quality over 10+ years demonstrates remarkable staying power in an industry known for rapid turnover.
With a net worth of $35-45 million, DanTDM represents the pinnacle of what family-friendly gaming content can achieve.
His influence on a generation of young gamers and aspiring creators cannot be overstated. He proved that you don’t need controversial content to build massive wealth.
4. Coldplay – $30+ Million:
Subscribers: 28.2M
Age: Band Channel
Source of Income: Music videos, streaming revenue, YouTube monetization, tour promotions
Coldplay’s official YouTube channel represents the band’s digital presence, hosting billions of views from iconic music videos like “Viva La Vida,” “Fix You,” and “A Sky Full of Stars”.
While not a traditional “YouTuber,” their channel generates substantial revenue through YouTube’s monetization of their extensive catalog.
The band uses YouTube strategically for tour announcements, behind-the-scenes content, and live performance releases, driving additional revenue through ticket sales and merchandise.
Their estimated YouTube-related revenue exceeds $30 million, demonstrating how established artists leverage the platform for both legacy content monetization and new release promotion.
Coldplay’s presence on this list highlights YouTube’s evolution from a creator platform to a comprehensive entertainment ecosystem.
5. Supercar Blondie – $25 Million:
Subscribers: 21.9M
Age: 38
Source of Income: Luxury automotive content, brand partnerships, social media deals, YouTube monetization
Supercar Blondie (Alex Hirschi) is an Australian-British creator who has built a luxury automotive empire through her YouTube channel.
Her content features exclusive access to the world’s most expensive and rare vehicles, from Bugattis to Rolls-Royces and prototype supercars.
Her engaging presentation style and genuine enthusiasm for automotive engineering have attracted partnerships with major luxury brands, including Ferrari, Lamborghini, and McLaren.
With 11.95 billion views, her channel generates substantial ad revenue while also serving as a marketing platform for automotive manufacturers.
Supercar Blondie has expanded beyond YouTube into Instagram, TikTok, and Facebook, creating a multi-platform media brand.
Her estimated net worth of $25 million reflects the profitability of luxury lifestyle content, demonstrating how niche expertise can command premium partnerships.
6. Mrwhosetheboss – $21 Million:
Subscribers: 21.7M
Age: 28
Source of Income: Tech reviews, affiliate marketing, brand partnerships, YouTube ads
Mrwhosetheboss (Arun Maini) is the UK’s leading tech YouTuber, known for his exceptionally high production values and thorough smartphone reviews.
His content covers everything from budget devices to flagship phones, tech industry analysis, and futuristic gadget explorations.
What sets Arun apart is his meticulous research and ability to explain complex technology in accessible terms.
His reviews often influence purchasing decisions for millions of viewers, making him incredibly valuable to tech brands.
His income streams include premium CPM rates (£6-£10 per 1,000 views in the tech niche), affiliate commissions from Amazon Associates and brand-specific programs, and direct partnerships with Samsung, Apple, Google, and other tech giants.
With 7.77 billion views and growing, Mrwhosetheboss has achieved what few UK creators have—truly international appeal that transcends geographic boundaries.
His $21 million net worth positions him as one of the UK’s most successful tech entrepreneurs.
7. Ali-A – $16-18 Million:
Subscribers: 19.7M
Age: 30
Source of Income: Gaming content (Fortnite, Call of Duty), sponsorships, merchandise, YouTube ads
Ali-A (Alastair Aiken) is a gaming veteran who successfully navigated multiple gaming eras, from Call of Duty to Fortnite’s explosive growth.
His consistent daily uploads and ability to capitalize on trending games kept him relevant through industry shifts that buried many competitors.
Ali-A’s family-friendly approach attracts premium sponsors and allows his content to reach younger audiences with parental approval.
His recognizable intro and thumbnail style created a strong brand identity that transcends individual games.
With 7.06 billion views, his channel generates substantial ad revenue in the high-CPM gaming niche.
Ali-A also maintains a strong merchandise line and frequent brand partnerships with gaming companies.
His net worth of $16–18 million demonstrates how consistency and adaptability build long-term wealth in the volatile gaming space.
8. Jelly – $14 Million:
Subscribers: 23.4M
Age: 28
Source of Income: Gaming content (Minecraft, GTA V), YouTube ads, sponsorships, merchandise
Jelly (Jelle Van Vucht) is a Dutch creator with significant UK presence and audience, known for his energetic gaming content.
His videos feature popular games like Minecraft, GTA V, and various multiplayer titles, often recorded with fellow creators for collaborative content.
Jelly’s exaggerated reactions and edited comedic style appeal to younger demographics, driving impressive view counts, over 15.29 billion total views.
His international appeal allows him to monetize across multiple markets, increasing his overall earning potential.
Gaming sponsorships and a dedicated merchandise line contribute to his estimated $14 million net worth.
While not British by birth, his strong UK viewership and collaborations with British creators earn him a spot among UK YouTube’s elite.
9. W2S – $12-14 Million:
Subscribers: Part of Sidemen (22.7M) + Personal Channel
Age: 31
Source of Income: Sidemen collective, FIFA gaming, personal channel monetization, sponsorships
W2S (Harry Lewis) is a core Sidemen member whose dual income strategy, personal channel plus collective earnings, generates substantial wealth.
His personal content focuses on FIFA gaming and comedic commentary, attracting millions of dedicated subscribers.
As a founding Sidemen member, he shares in the group’s £50 million collective valuation, including revenue from the main Sidemen channel (22.7M subscribers), SidemenClothing merchandise, Sides restaurant chain, and XIX vodka brand.
His benefit from both solo and group content demonstrates the power of diversified creator strategies.
Harry’s authentic personality and willingness to be the butt of jokes in Sidemen videos make him particularly endearing to fans.
With an estimated net worth of $12–14 million, W2S exemplifies how collaborative and solo content can coexist profitably.
10. Miniminter – $8-12 Million:
Subscribers: Part of Sidemen (22.7M) + Personal Channel
Age: 32
Source of Income: Sidemen collective, FIFA content, brand deals, YouTube ads
Miniminter (Simon Minter) built his career on FIFA gaming content before becoming a founding Sidemen member.
His cheerful demeanor and genuine reactions make his content highly watchable, whether solo FIFA videos or collaborative Sidemen challenges.
As a core member of the UK’s most successful YouTube collective, he benefits from multiple revenue streams, including group channel monetization, merchandise sales, and business ventures.
The Sidemen’s £50 million collective valuation positions each member as a millionaire multiple times over.
Miniminter’s personal channel adds additional income through ads and sponsorships, bringing his estimated net worth to $8–12 million.
His success story demonstrates how being part of a creator collective can accelerate wealth building beyond what individual channels typically achieve.
11. TommyInnit – $10-14 Million:
Subscribers: 15M
Age: 20
Source of Income: Minecraft content, Twitch streaming, merchandise, YouTube ads
TommyInnit (Thomas Simons) represents the new generation of UK gaming creators. He achieved explosive growth during the pandemic. His Minecraft content, especially on the Dream SMP server, attracted millions of viewers with entertaining storylines and collaborations.
At just 20 years old, TommyInnit has already amassed 2.6 billion views. He has built a multi-platform presence across YouTube and Twitch. His energetic and sometimes chaotic personality resonates strongly with Gen Z audiences. Fans appreciate his unfiltered style.
Merchandise sales and brand partnerships add to his substantial ad revenue. Despite being the youngest in the top 15, his estimated $10-14 million net worth positions him for potentially decades of earnings. TommyInnit’s rapid rise shows that talent and timing can compress years of success into just months.
12. Syndicate – $10 Million:
Subscribers: 2.63M
Age: 31
Source of Income: Gaming content (Minecraft, Call of Duty), Twitch streaming, sponsorships
Syndicate (Tom Cassell) is one of the UK’s original gaming content pioneers, establishing his channel in the early days of gaming YouTube.
His Minecraft and Call of Duty content helped define what gaming videos could be, influencing countless creators who followed.
Syndicate successfully bridged YouTube and Twitch, building audiences on both platforms for diversified income.
His 2.14 billion total views demonstrate sustained relevance over many years.
While his net worth of $10 million is lower than some peers, his legacy as a founding figure in UK gaming content is invaluable.
Syndicate’s longevity in an industry with high turnover showcases the importance of adaptation and genuine passion for content creation.
13. Joe Sugg – $8-16 Million:
Subscribers: 7.25M+
Age: 33
Source of Income: Entertainment vlogs, TV appearances, merchandise, brand partnerships
Joe Sugg successfully transitioned from YouTuber to mainstream entertainment personality, appearing on Strictly Come Dancing and various TV shows.
His entertainment-focused content includes vlogs, challenges, and comedy sketches that appeal to broad demographics.
Joe’s relationship with his sister Zoella (also on this list) provided early exposure, but he built an independent fanbase through his distinct personality.
His ventures beyond YouTube, including traditional media appearances, book deals, and brand partnerships, contribute significantly to his estimated $8–16 million net worth.
Joe represents the successful crossover creator who uses YouTube as a launching pad into broader entertainment industries.
His merchandise line and social media presence across platforms ensure multiple income streams.
14. Zoella – $4-5 Million:
Subscribers: 10.5M+
Age: 34
Source of Income: Lifestyle/beauty content, Zoella Beauty brand, book deals, sponsorships
Zoella (Zoe Sugg) is the UK’s richest female YouTuber and a pioneer of lifestyle vlogging.
Her beauty tutorials, hauls, and lifestyle content resonated with millions of young women, establishing her as a trusted voice in the wellness space.
Zoella’s business acumen extended far beyond YouTube, she launched Zoella Beauty, a successful product line sold in major UK retailers, and authored “Girl Online,” which became a bestselling novel.
Her influence opened doors for countless female creators who saw that lifestyle content could be genuinely profitable.
While her YouTube activity has decreased in recent years, her brand partnerships and business ventures continue generating substantial income.
With an estimated net worth of $4–5 million, Zoella’s legacy as a trailblazer for female creators in the UK cannot be overstated.
She proved that authenticity and relatability could build empires in the digital age.
15. Sidemen (Collective) – $50 Million Total:
Subscribers: 22.7M Main Channel
Age: Group Channel
Source of Income: Collaborative content, SidemanClothing, Sides restaurant chain, XIX vodka, brand deals
The Sidemen represent the UK’s most successful YouTube collective, founded by KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S.
Their collaborative content—including challenges, competitions, and “Sidemen Sundays”- consistently attracts millions of views.
What sets the Sidemen apart is their business empire beyond YouTube: SidemanClothing generates millions in merchandise revenue, Sides restaurant chain brings the brand into physical locations, and XIX vodka taps into the beverage market.
Featured on the Sunday Times Gaming Rich List with a collective valuation of £50 million, they’ve proven that creator collectives can achieve what individual channels cannot.
Each member benefits from group revenue while maintaining individual channels, creating a powerful dual-income model.
The Sidemen’s success has inspired numerous creator collectives worldwide, establishing a blueprint for collaborative content entrepreneurship.
Conclusion:
UK YouTubers are thriving in a variety of niches, proving that British creators can compete on the global stage. From hundred-million-pound gaming entrepreneurs to tech reviewers and lifestyle influencers, these creators have inspired millions and built lasting digital legacies. Whether aspiring creator or curious viewer, their stories demonstrate that passion, consistency, and strategic diversification lead to massive success.
