YouTube has become a thriving platform for Filipino creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From public service content and gaming to lifestyle vlogs and dance entertainment, the Philippines’ top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Filipino YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in the Philippines:
YouTube’s rise in the Philippines has given birth to a diverse group of creators. From conflict resolution and family vlogs to viral dance challenges and comedy sketches, here are the top-earning Filipino creators.
| YouTuber Name | Net Worth (USD) |
| Raffy Tulfo in Action | $52.81 million |
| Ivana Alawi | $8 million |
| Cong TV | $4.53 million |
| Niana Guerrero | $1.86 million |
| Alex Gonzaga Official | $1.78 million |
| Zeinab Harake | High 7-figure |
| Ranz Kyle | High 7-figure |
| Donnalyn Bartolome | High 7-figure |
| Doc Willie Ong | High 7-figure |
| Viy Cortez | High 7-figure |
| Vice Ganda | High 7-figure |
| Geo Ong | High 7-figure |
| Toni Gonzaga Studio | Mid 7-figure |
| KAYCEE WONDERLAND | Mid 7-figure |
| Ser Geybin | Mid 7-figure |
Meet the Top 15 Richest Filipino YouTubers in Detail:
1. Raffy Tulfo in Action – $52.81 Million:
Subscribers: 29.8M
Age: 64
Source of Income: Public service content, TV simulcasts, political career, media production company
Raffy Tulfo in Action is the Philippines’ biggest YouTube success story, turning public service journalism into a multimillion-dollar media empire.
His channel addresses real-life disputes, consumer complaints, and social justice issues that resonate deeply with Filipino audiences seeking accountability.
Raffy generates $168,000 to $503,000 monthly from YouTube advertising alone, with recent months showing exceptional consistency: $108K in June 2025, $99.6K in March 2025, and $143K in August 2024.
Beyond YouTube, Senator Tulfo operates Bitag Media Unlimited, his media production company producing television shows, documentaries, and radio programming.
His channel maintains 13,090 videos uploaded over 9 years with an average of 5 daily uploads, demonstrating an unmatched work ethic.
With combined household assets exceeding ₱1.05 billion declared in his SALN, he represents the gold standard for Filipino YouTube success.
Known for consistent uploads and genuine public service impact, he’s an icon in Philippine media.
His net worth of $52.81 million places him in a league of his own, making him not just a creator but a full-fledged media entrepreneur.
2. Ivana Alawi – $8 Million:
Subscribers: 19.8M
Age: 27
Source of Income: Lifestyle vlogs, brand ambassadorships, skincare line, acting career
Ivana Alawi commands the largest female-led YouTube audience in the Philippines with her mix of lifestyle content, beauty tutorials, and family-oriented vlogs.
The Arab-Filipino actress generates approximately $2.55 million monthly from advertising revenue with 939 million total views.
Her authentic personality and relatable humor, featuring her mother and siblings in videos, create genuine connections with audiences.
Beyond YouTube, Ivana monetizes through premium brand ambassadorships with major beauty and fashion companies, her personal “Ivana Skin” cosmetics line, and her established acting career in Philippine television and film.
Her content strategy balances aspirational luxury with relatable Filipino family dynamics, appealing to both young female viewers and their mothers.
With over 19 million subscribers and an estimated net worth of $8 million, she continues to dominate the lifestyle and beauty space while expanding into entrepreneurship and traditional entertainment.
3. Cong TV – $4.53 Million:
Subscribers: 12.1M
Age: 30
Source of Income: Gaming content, comedy vlogs, merchandise line (“Team Payaman”), brand partnerships
Cong TV, whose real name is Lincoln Cortez Velasquez, pioneered Filipino gaming content by mixing gameplay commentary with lifestyle vlogs and comedy sketches.
Starting with Dota 2 and expanding to Mobile Legends, PUBG, and Among Us, he exploded into mainstream popularity by making gaming accessible to non-gamers through personality-driven content.
His monthly earnings range from ₱765,000 to ₱12.25 million, depending on upload frequency and brand partnerships.
Cong TV’s “Team Payaman” merchandise line generates substantial revenue beyond YouTube ads, while his authentic personality and quick edits made him one of the most relatable creators on Philippine YouTube.
Cong TV also collaborates frequently with his wife Viy Cortez (ranked #10), multiplying their combined reach and creating couple content that appeals to relationship-focused audiences.
With 12.1 million subscribers and a net worth of $4.53 million, he continues to dominate the gaming-lifestyle hybrid niche he pioneered.
4. Niana Guerrero – $1.86 Million:
Subscribers: 15.8M
Age: 19
Source of Income: Dance videos, brand partnerships, TikTok collaborations
Niana Guerrero rose to prominence through viral dance choreography and challenge videos that showcase her exceptional talent and youthful energy.
Her collaboration videos with brother Ranz Kyle (#7) generate millions of views within days, capitalizing on sibling chemistry and synchronized dance routines.
The teenage dance sensation earns approximately ₱523,500 monthly from YouTube advertising while commanding premium sponsorship rates for youth-oriented brands targeting Gen Z demographics.
Her strong TikTok presence drives traffic to YouTube, where monetization is strongest, demonstrating a savvy multi-platform strategy.
Parents trust Niana’s content for its family-friendly approach and positive messaging, making her appealing to brands seeking wholesome influencer partnerships.
With 15.8 million subscribers and a net worth of $1.86 million at just 19 years old, she represents the next generation of Filipino digital entrepreneurs.
5. Alex Gonzaga Official – $1.78 Million:
Subscribers: 14.9M
Age: 37
Source of Income: Comedy vlogs, celebrity interviews, brand integrations, acting career
Alex Gonzaga is known for her hilarious comedy sketches, celebrity interviews, and candid lifestyle vlogs that showcase her authentic, unfiltered personality.
The established actress and comedian successfully transitioned from traditional media to YouTube dominance, earning ₱405,000 to ₱6.47 million monthly through advertising revenue.
Her entertainment industry connections provide exclusive access to A-list Filipino celebrities for interviews and collaborations that drive massive viewership unavailable to pure digital creators.
Her quick wit, self-deprecating humor, and genuine reactions made her one of the top female comedians in Philippine entertainment.
Alex monetizes through integrated brand partnerships, event hosting, and her merchandise line while maintaining her acting career in films and television.
With a strong YouTube following and numerous brand partnerships, Alex has built a successful multi-platform entertainment brand.
Her estimated net worth of $1.78 million reflects her success in bridging traditional and digital media.
6. Zeinab Harake – High 7-Figure:
Subscribers: 15.1M
Age: 27
Source of Income: Beauty tutorials, lifestyle vlogs, brand partnerships
Zeinab Harake built her fanbase through makeup tutorials, lifestyle vlogs, and challenge videos that mix beauty content with emotional storytelling.
She pioneered the “beauty + personal narrative” format, sharing struggles and triumphs alongside product reviews to create deeper audience connections.
Her monthly earnings range from ₱465,000 to ₱7.42 million through YouTube advertising, beauty brand sponsorships, and affiliate marketing.
Multiple YouTube Creator Award winner (2019, 2020), Zeinab demonstrates consistent excellence recognized by the platform.
She collaborates frequently with other top creators, including Ranz Kyle and Niana Guerrero, expanding her reach beyond her core beauty audience.
Her strong cross-platform presence on Instagram and TikTok drives traffic to YouTube while building redundancy against algorithm changes.
With 15.1 million subscribers, she continues to lead Filipino beauty content creation.
7. Ranz Kyle – High 7-Figure:
Subscribers: 15.2M
Age: 27
Source of Income: Dance choreography, brand partnerships, dance workshops
Ranz Kyle Evidente Ongsee is a professional dancer and choreographer who built his empire through viral dance videos, challenge content, and lifestyle vlogs.
His internationally recognized dance skills and TikTok virality drive consistent YouTube viewership, with frequent collaborations with sister Niana Guerrero multiplying both channels’ reach.
He earns ₱405,000 to ₱6.47 million monthly through YouTube advertising while monetizing offline through dance workshops, brand partnerships with athletic companies, and merchandise sales.
His authentic personality and technical dance expertise made him one of the most subscribed Filipino creators with international recognition.
Ranz Kyle’s content balances professional choreography with behind-the-scenes lifestyle footage, showing both the glamorous performances and the hard work required.
With 15.2 million subscribers and over 1.87 billion total views, he proves dance content can generate substantial wealth on YouTube.
8. Donnalyn Bartolome – High 7-Figure:
Subscribers: 10.1M
Age: 30
Source of Income: Music releases, comedy sketches, lifestyle vlogs
Donnalyn Bartolome, better known as Donnalyn, pioneered the “musician-influencer hybrid” model by using YouTube to launch music singles that drive streaming revenue on Spotify and Apple Music.
Her unique blend of original music, comedy content, and lifestyle vlogs attracts diverse audience segments.
She generates ₱34 million to ₱50 million monthly through combined YouTube advertising, music streaming, brand partnerships, and her acting career in Philippine cinema.
Her “DareDonna” challenge series encourages audience participation, dramatically boosting engagement rates and community building.
Beyond YouTube, Donnalyn has appeared in several films, including “The Reunion,” “Talk Back and You’re Dead,” and “Happy Break-Up,” leveraging her digital fame into traditional entertainment success.
Her ability to seamlessly transition between music, comedy, and acting demonstrates versatile talent that sustains long-term career growth.
With 10.1 million subscribers, she continues innovating new content formats.
9. Doc Willie Ong – High 7-Figure:
Subscribers: 10.2M
Age: 60
Source of Income: Medical education content, healthcare brand partnerships, telemedicine platforms
Doc Willie Ong built a trusted healthcare information empire by providing accessible medical advice in the Filipino language, addressing common health concerns.
His credibility as a licensed physician allows premium monetization through healthcare brand partnerships, medical product endorsements, and telemedicine platform collaborations.
His content focuses on preventive medicine, symptom identification, and health tips that empower ordinary Filipinos to make informed healthcare decisions.
Parents and families trust Doc Willie for reliable medical information, making him a go-to source during health crises, including the COVID-19 pandemic.
He represents the “expert authority” model, where professional credentials translate directly into audience trust and higher CPM rates compared to entertainment channels.
With 10.2 million subscribers and over 1.63 billion views, Doc Willie demonstrates how educational content can generate substantial YouTube wealth while providing genuine public service.
10. Viy Cortez – High 7-Figure:
Subscribers: 7.05M
Age: 30
Source of Income: Family vlogs, lifestyle content, brand partnerships
Viy Cortez-Velasquez (wife of Cong TV) generates ₱490,000 to ₱7.8 million monthly through family-focused content documenting pregnancy, parenting, and married life.
Her authentic portrayal of Filipino family dynamics resonates with parent demographics, attracting premium sponsorships from baby product companies and household brands.
She pioneered the “family documentation” format that became the template for Filipino parent vloggers, mixing practical parenting advice with entertaining family moments.
Her relatable storytelling and connection with viewers built trust that translates into high engagement rates and strong brand partnership appeal.
Viy’s collaboration with husband Cong TV creates couple-focused videos that appeal to relationship audiences while cross-promoting both channels.
Her YouTube success has spilled into social media platforms and merchandise sales.
With 7.05 million subscribers and over 1 billion views, she’s one of the Philippines’ top family content creators.
11. Vice Ganda – High 7-Figure:
Subscribers: 8.51M
Age: 48
Source of Income: Comedy content, brand partnerships, film/TV career
Vice Ganda leverages mainstream fame from television and film to drive YouTube earnings through comedy sketches, behind-the-scenes content, and celebrity features.
The established comedian’s television program, “It’s Showtime,” and blockbuster films provide exclusive content opportunities unavailable to pure digital creators.
His authentic personality and boundary-pushing comedy made him one of the most beloved entertainers in the Philippine media.
Vice Ganda’s YouTube channel extends his brand reach to digital-native audiences while providing monetization for content that doesn’t fit traditional broadcast formats.
Premium brand partnerships with major consumer companies generate substantial sponsorship revenue beyond ad earnings, while his established fanbase ensures consistent viewership regardless of algorithm changes.
With 8.51 million subscribers and 838 million views, he successfully bridges traditional and digital entertainment.
12. Geo Ong – High 7-Figure:
Subscribers: 7.95M
Age: 29
Source of Income: Luxury lifestyle content, brand partnerships, real estate investments
Geo Ong monetizes aspirational content showcasing luxury cars, high-end travel, expensive purchases, and a lavish lifestyle that appeals to upwardly mobile Filipino audiences.
His affluent lifestyle demonstrations attract premium brand partnerships from luxury automotive, travel, and lifestyle companies willing to pay top rates for access to his wealthy demographic.
He represents the “aspirational lifestyle” model that drives strong engagement from viewers seeking entertainment, motivation, and glimpses into elite Filipino lifestyles.
His content provides both escapist entertainment and inspiration for ambitious young Filipinos pursuing financial success.
Geo’s authentic wealth (rather than rented props) lends credibility that many lifestyle creators lack, building trust with audiences and brand partners.
With 7.95 million subscribers and over 1.25 billion views, he’s carved out a lucrative niche in luxury content creation.
13. Toni Gonzaga Studio – Mid 7-Figure:
Subscribers: 8.09M
Age: 41
Source of Income: Celebrity interviews, lifestyle content, brand partnerships
Toni Gonzaga delivers exclusive entertainment industry access through intimate celebrity interviews, behind-the-scenes content, and lifestyle features.
The established media personality’s connections in film, television, and music provide interview opportunities with A-list celebrities that pure digital creators cannot access.
Her professional interviewing skills and warm personality create comfortable environments where celebrities share candid stories and personal insights.
Toni’s YouTube channel extends her media empire beyond her television hosting and concert career, providing a direct audience connection without network intermediaries.
She monetizes through integrated brand partnerships, sponsored segments, and exclusive deals with entertainment companies.
Her wholesome family content stands out in the lifestyle niche, thanks to strong storytelling and genuine viewer connections.
With 8.08 million subscribers and 848 million views, she’s one of the Philippines’ top celebrity interviewers.
14. KAYCEE WONDERLAND – Mid 7-Figure:
Subscribers: 8.47M
Age: Young creator
Source of Income: Music covers, youth entertainment, brand partnerships
KAYCEE WONDERLAND generates massive viewership through music covers, vlogs, and youth-oriented content targeting Gen Z demographics.
The young creator’s cross-generational appeal, popular with both teens and parents, creates unique sponsorship opportunities for family-friendly brands and youth products.
Her strong YouTube Shorts performance drives algorithm favor, increasing overall channel reach and ad revenue through the platform’s short-form content promotion.
She balances viral short-form content with longer vlogs that provide deeper monetization opportunities.
Her wholesome content and positive messaging make her appealing to brands seeking youth influencer partnerships without controversial content risks.
With 8.47 million subscribers and over 3.25 billion total views, she demonstrates the power of family-friendly entertainment in the Philippine YouTube ecosystem.
15. Ser Geybin – Mid 7-Figure:
Subscribers: 7.43M
Age: 32
Source of Income: Comedy sketches, parody videos, brand partnerships
Ser Geybin built his audience through viral comedy sketches, parody videos, and relatable Filipino humor content that resonates across demographic segments.
His consistent upload schedule and trending topic coverage keep his channel algorithmically favored for YouTube recommendations.
His quick wit, expressive delivery, and understanding of Filipino comedy sensibilities made him one of the top humor creators on Philippine YouTube.
Ser Geybin’s content often satirizes current events, pop culture, and everyday Filipino experiences that create shared cultural moments.
He monetizes through brand partnerships with consumer products targeting young adults, merchandise sales featuring his catchphrases, and live event appearances.
While his net worth is comparatively lower than top earners, his creativity and consistent performance make him a standout figure in Filipino comedy content.
With 7.43 million subscribers and over 3 billion views, he proves comedy can generate substantial YouTube wealth.
Frequently Asked Questions:
Who is the richest YouTuber in the Philippines in 2025?
Raffy Tulfo in Action, with a net worth of $52.81 million, is the Philippines’ richest YouTuber.
Who is the top female YouTuber from the Philippines?
Ivana Alawi leads female creators with over 19 million subscribers and an $8 million net worth.
Do couple or family channels perform well?
Yes, Cong TV & Viy Cortez, Nick and Carrie-style couples, and family vloggers dominate the lifestyle category.
What kind of content is trending in the Philippines’ YouTube scene?
Public service content, gaming, lifestyle vlogs, dance entertainment, comedy, and family content continue to perform strongly in 2025.
Conclusion:
Filipino YouTubers are thriving in a variety of niches—proving you don’t need to be in Manila’s entertainment industry to make it big. From multimillion-dollar public service journalists to dance entertainers and beauty influencers, these creators have inspired millions and built lasting digital legacies. Whether you’re a content creator or a curious viewer, their stories show that passion, consistency, and cultural authenticity can lead to massive success.
