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Richest YouTubers in Thailand

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YouTube has become a thriving platform for Thai creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From gaming live streams and travel vlogs to food challenges and lifestyle content, Thailand’s top YouTubers span a wide variety of genres and generations.

This list explores the Top 15 Richest Thai YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.

Top 15 Richest YouTubers in Thailand:

YouTube’s rise in Thailand has given birth to a diverse group of creators. From gaming live streams to food adventures and beauty tutorials, here are the top-earning Thai creators.

YouTuber NameNet Worth (USD)
zbing z.$18 million
Kaykai Salaider$4.7 million
HeHaa TV$4.64 million
Kyutae Oppa$3.04 million
YimYam TV$1.06 million
SpriteDer SPD$1+ million
Bie The Ska$916,000
BANKII$851,750
Jaturong Papho (แจ็กแปปโฮ)Estimated $500K+
OAUJUN (HI-END CHA)Estimated $500K+
My Mate NateEstimated $400K+
เจไจ๋แปน (J Jai Pan)Estimated $400K+
DJ Poom (ป๋าบอล)Estimated $350K+
ภิญญดา นันต๊ะคำมี (Mede Moji)Estimated $300K+
PrimkungEstimated $250K+

Meet the Highest Earning YouTubers in Thailand

1. zbing z. – $18 Million: 👑

Subscribers: 21.1M
Age: 31
Source of Income: Gaming content, live streaming, voice acting, brand sponsorships

Zbing Z. is Thailand’s biggest YouTube success story, turning her gaming passion into an $18 million empire.  

Her engaging live streams, horror game playthroughs, and authentic personality attracted a massive global following.  

Known as Naiyarat “Pang” Thanawaigoses, she became Thailand’s first live-streaming gaming channel to surpass 10 million subscribers in 2019.  

Beyond YouTube, she’s a professional voice actor, including the main role in the Detective Conan movie (2023).  

With 30-40 videos uploaded monthly and over 11.7 billion total views, her net worth of $18 million places her in a league of her own, making her not just a creator but Thailand’s gaming icon.

2. Kaykai Salaider – $4.7 Million:

Subscribers: 17.1 M
Age: 29
Source of Income: Travel vlogs, beauty content, acting, and a skincare brand

Kaykai Salaider, whose real name is Nutticha Namwong, is known for her inspiring travel vlogs, skincare tutorials, and lifestyle content.  

Starting her YouTube journey in 2011, she became the first Thai YouTuber to reach 17 million subscribers.  

Her authentic storytelling and relatable personality made her one of Asia’s most beloved content creators.  

Kaykai has expanded her influence into acting, appearing in films like “Senior” and TV series, including “Hormones” Season 3.  

She also owns her own skincare brand, demonstrating successful business diversification.  

With 4.6 billion views and monthly earnings of $12.5K–$37.4K from ads alone, she continues to inspire millions with her journey from content creator to multimillionaire entrepreneur.

3. HeHaa TV – $4.64 Million:

Subscribers: 9.62 M
Age: Group Channel
Source of Income: Comedy sketches, challenges, YouTube ads, brand deals

HeHaa TV is one of Thailand’s longest-running successful YouTube channels, entertaining audiences since 2012.  

Their content focuses on comedy, relatable skits, social experiments, and viral challenges that resonate with Thai culture.  

The group’s ability to consistently produce shareable, laugh-out-loud content has earned them 4 billion total views.  

Their monthly earnings range from $130K to $390.1K, demonstrating comedy content’s strong monetization potential.  

With 13+ years of experience, HeHaa TV has mastered the formula of creating content that appeals to Thai audiences while remaining family-friendly and culturally relevant.

4. Kyutae Oppa – $3.04 Million:

Subscribers: 9.28 M
Age: 28
Source of Income: Korean-Thai cultural content, food reviews, lifestyle vlogs, sponsorships

Kyutae Oppa brilliantly bridges Korean and Thai cultures, capitalizing on Thailand’s massive enthusiasm for K-culture.  

Starting his channel in 2017, he quickly gained popularity with food reviews, cultural comparisons, and lifestyle challenges.  

His content appeals to Thai fans of Korean culture and Koreans interested in Thailand, creating a unique cross-cultural niche.  

With 1.4 billion views and monthly earnings of $12.3K–$36.8K, Kyutae has built a $3.04 million net worth in just 8 years.  

His success demonstrates how cultural bridge content can create lucrative opportunities in Southeast Asia’s interconnected markets.

5. YimYam TV – $1.06 Million:

Subscribers: 10.2 M
Age: Group Channel (Family)
Source of Income: Family-friendly entertainment, kids content, YouTube ads, merchandise

YimYam TV has become Thailand’s go-to channel for family-friendly entertainment since launching in 2015.  

Their content focuses on kids’ entertainment, family challenges, and wholesome activities that parents trust.  

With 3,266 videos uploaded and 11.75 billion total views, they’ve built a massive library that continues generating passive income.  

Despite having fewer subscribers than some competitors, YimYam TV earns an impressive $101.6K–$304.8K monthly, proving that consistent family content commands premium CPM rates.  

Their annual growth of 1.01 million subscribers demonstrates sustained relevance in the competitive kids’ content space.

6. SpriteDer SPD – $1+ Million:

Subscribers: 16.5 M
Age: 27
Source of Income: Challenge videos, gaming, vlogs, and cryptocurrency business

SpriteDer SPD, real name Netijan Netiratanapaiboon, is famous for extreme challenges and entertaining vlogs.  

His viral video “Eat, Sleep, Poop!! In a Tesla Car with No Drivers for 24 Hours” showcases his willingness to push boundaries for content.  

Beyond YouTube, SpriteDer owns Thailand’s largest Ethereum mining company, demonstrating exceptional business acumen.  

He strategically incorporates English subtitles to reach international audiences, earning him a YouTube quality score of 93/100.  

His diverse content mix-from gaming sessions to DIY life hacks-keeps audiences engaged and coming back for more.

7. Bie The Ska – $916,000:

Subscribers: 15 M
Age: 26
Source of Income: Gaming content, DIY videos, brand partnerships

Bie The Ska is one of Thailand’s premier gaming content creators, known for entertaining gameplay and collaborative content.  

Frequently partnering with SpriteDer SPD, Bie has built a loyal following that appreciates his authentic gaming style and creative challenges.  

His content blends gaming with DIY life hacks, appealing to young Thai audiences seeking both entertainment and practical value.  

With over 14 million subscribers, Bie has established himself as a major player in Thailand’s gaming content ecosystem, earning substantial income through ad revenue and brand partnerships.

8. BANKII – $851,750:

Subscribers: 9.97 M
Age: 25
Source of Income: Food challenges, restaurant reviews, YouTube ads, sponsorships

BANKII has built a food empire on YouTube despite having fewer subscribers than some competitors.  

His monthly earnings of $303.2K–$909.5K demonstrate that food content commands premium CPM rates in Thailand.  

Starting his channel in 2019, BANKII quickly gained fame with extreme food challenges, including his viral video eating at 100 restaurants featuring stir-fried basil (1.5 million views).  

With 3.2 billion total views and a YouTube score of 92.7/100, BANKII proves that niche focus and consistent quality can generate extraordinary income.  

His success reflects Thailand’s passionate food culture and viewers’ appetite for culinary content.

9. Jaturong Papho (แจ็กแปปโฮ) – Estimated $500K+:

Subscribers: 8.56 M
Age: 32
Source of Income: Travel vlogs, street food adventures, brand sponsorships

Jaturong Papho, known for his vibrant travel and food content, holds the highest YouTube quality score (93.6/100) among Thai creators.  

With a Favikon Authority Score of 9,494 points, he’s recognized as one of Thailand’s most influential content creators.  

His specialty lies in international travel-particularly to India, where he explores street food, cultural experiences, and engaging challenges.  

His humor, relatable personality, and ability to showcase international cuisines while maintaining a Thai cultural perspective have earned him a dedicated following.  

Jaturong demonstrates how travel and food content can build sustainable creator businesses.

10. OAUJUN (HI-END CHA) – Estimated $500K+:

Subscribers: 9.89 M
Age: 29
Source of Income: Lifestyle content, product promotion, business ventures (HI-END CHA, HIYO JELLY)

OAUJUN ranks #2 overall in Thailand with a YouTube score of 93.5/100 and a Favikon Authority Score of 9,332 points.  

As the founder of ‘HI-END CHA’ and ‘HIYO JELLY,’ OAUJUN brilliantly blends entertainment with entrepreneurship.  

His content features challenges, adventures, and humorous team interactions while seamlessly integrating product marketing.  

This strategic approach has made him one of Thailand’s most successful creator-entrepreneurs, demonstrating how YouTube can serve as both a revenue source and a marketing platform for business ventures.

11. My Mate Nate – Estimated $400K+:

Subscribers: 15.2 M
Age: 35
Source of Income: Travel vlogs, cultural exploration, brand partnerships

My Mate Nate has built an impressive following by bridging Thai culture with Western perspectives.  

His travel vlogs make Thailand accessible to international audiences while providing locals with fresh perspectives on their own country.  

With 12.96 billion total views and content dating back to 2018, Nate has established himself as one of the most recognizable foreign creators in Thailand.  

His authentic approach to cultural exploration and honest storytelling resonates with both expats and travelers planning visits to Southeast Asia.

12. เจไจ๋แปน (J Jai Pan) – Estimated $400K+:

Subscribers: 12.4 M
Age: 24
Source of Income: Entertainment content, challenges, YouTube ads

J Jai Pan is one of Thailand’s fastest-growing entertainment channels, gaining 2.05 million subscribers annually.  

Since starting in 2019, the channel has accumulated 12.17 billion views across 3,578 videos, an impressive content library that generates substantial passive income.  

The channel’s rapid growth (2.02 billion views per year) demonstrates strong audience engagement and content relevance.  

J Jai Pan represents the new generation of Thai creators who understand algorithm optimization and audience retention strategies.

13. DJ Poom (ป๋าบอล) – Estimated $350K+:

Subscribers: 4.49 M
Age: 31
Source of Income: Lifestyle content, fishing, cooking, gaming, brand deals (KHK Shoes)

DJ Poom is a multitalented VJ, DJ, and TV host who has successfully transitioned to YouTube.  

With a YouTube score of 91.6/100 and 7.6 million TikTok followers, he demonstrates exceptional cross-platform presence.  

His content spans fishing adventures, cooking shows, comedic skits, and gaming, appealing to young Thai audiences seeking diverse entertainment.  

DJ Poom also promotes his KHK Shoes brand, showcasing the successful integration of creator and entrepreneur identities.  

His casual, approachable style and Favikon Authority Score of 9,292 points make him one of Thailand’s most influential digital personalities.

14. ภิญญดา นันต๊ะคำมี (Mede Moji) – Estimated $300K+:

Subscribers: 9 M
Age: 27
Source of Income: Product reviews, beauty content, lifestyle vlogs, affiliate marketing

Mede Moji has carved out a successful niche in beauty and lifestyle content with a YouTube score of 92.4/100.  

Her strength lies in authentic product reviews that Thai consumers trust when making purchasing decisions.  

With strong multi-platform presence on TikTok and Instagram, Mede Moji represents the new generation of creators who understand that success requires diversification across social media.  

Her content particularly resonates with young Thai women seeking honest reviews and lifestyle inspiration.  

As video commerce grows to 20% of Southeast Asian e-commerce, Mede Moji is perfectly positioned to capitalize on product-review content monetization.

15. Primkung – Estimated $250K+:

Subscribers: 8.38 M
Age: 23
Source of Income: Gaming content, interactive challenges, YouTube ads, sponsorships

Primkung targets Thailand’s young gaming community with interactive challenges, gaming reviews, and entertainment content.  

With a YouTube score of 90.2/100 and a Favikon Authority Score of 8,946 points, he’s established credibility in the competitive gaming niche.  

Active on both YouTube and TikTok, Primkung understands that young gamers consume content across multiple platforms.  

His interactive approach, encouraging viewer participation in challenges, builds strong community engagement that translates to loyal viewership and consistent revenue.

Conclusion:

Thai YouTubers are thriving in diverse niches, proving that passion and consistency can build multimillion-dollar careers. From zbing z.’s $18 million gaming empire to food creators, lifestyle vloggers, and cultural bridges, these creators have inspired millions and built lasting digital legacies. With 47.6 million YouTube users in Thailand spending over 42 hours monthly on the platform, opportunities for content creators continue expanding.

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