YouTube has become a thriving platform for Swedish creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From gaming and beauty content to music and family vlogs, Sweden’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Swedish YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Sweden:
YouTube’s rise in Sweden has given birth to a diverse group of creators. From gaming sensations to beauty influencers and music legends, here are the top-earning Swedish creators.
| YouTuber Name | Net Worth (USD) |
| PewDiePie (Felix Kjellberg) | $110 Million |
| Therese Lindgren | $6.8 Million |
| Narins Beauty | $5.2 Million |
| Avicii | $23.9 Million |
| Panda Shorts | $21.8 Million |
| Anomaly | $2.5 Million |
| Zara Larsson | $8.5 Million |
| Maher Zain | $1.9 Million |
| Familjen Lundell | $2 Million |
| Levinho | $5.2 Million |
| Jonna Jinton | $3.7 Million |
| LEMMiNO | $2.1 Million |
| Wintergatan | $1.8 Million |
| Sabaton | $2.3 Million |
| AshStudio7 | $2 Million |
Meet the Highest Earning YouTubers in Sweden
1. PewDiePie (Felix Kjellberg) – $45 Million:
Subscribers: 110M
Age: 35
Source of Income: Gaming content, merchandise, sponsorships, media deals
PewDiePie is Sweden’s biggest YouTube success story, transforming his gaming passion into a global empire worth $45 million.
Felix Kjellberg began with casual Amnesia gameplay but gained prominence with Minecraft and Battle Royale games like Fortnite and PlayerUnknown’s Battlegrounds.
His irreverent humor, authentic personality, and quick-witted commentary attracted a massive global following spanning generations.
Beyond YouTube, PewDiePie launched his merchandise empire with thousands of products, secured major sponsorship deals, and even ventured into media production through partnerships with major studios.
His influence transcended gaming, he became a cultural icon, occasionally entering controversies that sparked global conversations.
Known for his consistent uploads, interactive livestreams, and collaborations with fellow creators, he has proven that gaming content can reach billion-view status.
His $45 million net worth places him as one of the wealthiest content creators globally, making him not just a creator but a full-fledged entertainment entrepreneur.
2. Avicii – $23.9 Million:
Subscribers: 21.4M
Age: Legacy Channel
Source of Income: Music production, YouTube ads, streaming royalties, legacy monetization
Avicii, the legendary Swedish DJ and producer Tim Bergling, built a YouTube channel that continues to generate substantial revenue even after his passing in 2018.
His channel features original music productions, remixes, and studio footage that appeal to both longtime fans and new generations discovering electronic music.
His most popular tracks, “Hey Brother,” “Wake Me Up,” and “Levels,” accumulate billions of views on YouTube, generating continuous ad revenue and streaming income. The channel’s monetization reflects Avicii’s lasting impact on global music culture.
Estate management and music licensing agreements ensure ongoing revenue streams from his catalog.
With 21.4 million subscribers and 12.12 billion total views, Avicii demonstrates how iconic music content maintains value indefinitely.
His $23.9 million net worth showcases the enduring power of quality music production on YouTube, even as a legacy channel.
3. Panda Shorts – $21.8 Million:
Subscribers: 23.8M
Age: Creator Group
Source of Income: Short-form video content, ads, brand deals, merchandise
Panda Shorts represents the evolution of YouTube content into short-form entertainment that captures mobile audiences worldwide.
The channel creates bite-sized entertainment content optimized for YouTube Shorts, accumulating 23.8 million subscribers and 12.43 billion total views.
Their content strategy focuses on trend-jacking, viral challenges, and relatable humor that algorithms favor.
The success of Panda Shorts illustrates the monetization potential of short-form content.
While individual Shorts videos generate lower CPMs than long-form content, the sheer volume of views and engagement drives significant ad revenue.
The channel leverages brand partnerships and merchandise sales to diversify income streams beyond ad revenue alone.
With consistent daily uploads and viral content strategies, Panda Shorts has built a $21.8 million empire, proving that quality doesn’t require length in the shorts era.
4. Therese Lindgren – $6.8 Million:
Subscribers: 1M
Age: 30
Source of Income: Beauty & lifestyle content, cosmetics brand (Indy Beauty), sponsorships, YouTube ads
Therese Lindgren built her wealth through authentic beauty and lifestyle content paired with an entrepreneurial edge.
Starting as a traditional beauty YouTuber, she diversified into business ownership by launching Indy Beauty, her own vegan cosmetics line, which generated millions in revenue and established her as a beauty entrepreneur rather than just a content creator.
Her YouTube channel showcases makeup tutorials, skincare routines, and honest product reviews that resonate with beauty enthusiasts worldwide.
Her success stems from a genuine connection with audiences and a willingness to discuss struggles alongside successes.
Beyond YouTube, Lindgren leverages brand partnerships with major cosmetics companies and maintains multiple revenue streams, including her own product line.
Her $6.8 million net worth reflects the power of vertical integration, using YouTube as a platform to build a broader business ecosystem.
5. Narins Beauty – $5.2 Million:
Subscribers: 16.5M
Age: 32
Source of Income: Beauty content, Fashion Nova ambassador, brand deals, YouTube ads, music career
Narins Beauty has built a multifaceted career that extends well beyond traditional beauty YouTube.
With 16.5 million subscribers and 2.69 billion total views, her channel focuses on makeup tutorials, skincare routines, and beauty product reviews that appeal to a global audience seeking authentic beauty content. What distinguishes Narins is her diversified revenue model.
Beyond YouTube ad revenue, she maintains high-profile brand ambassador roles (most notably with Fashion Nova), generates sponsorship income from major beauty brands, and occasionally releases music.
Her monthly income from YouTube alone exceeds $25,000, with additional revenue from partnerships and brand deals significantly increasing her combined earnings.
Her $5.2 million net worth demonstrates how beauty creators can achieve wealth through multiple complementary income streams.
6. Zara Larsson – $8.5 Million:
Subscribers: 6.92M
Age: 27
Source of Income: Music releases, YouTube monetization, streaming royalties, touring, sponsorships
Zara Larsson, Sweden’s pop sensation, leverages her YouTube channel as one component of a broader music career, generating millions annually.
Her 6.92 million subscribers and 3.51 billion total views feature official music videos, behind-the-scenes content, and lyric videos that drive substantial ad revenue.
Her YouTube earnings form part of a larger entertainment portfolio including record label deals, concert touring, streaming royalties from platforms like Spotify and Apple Music, and exclusive brand partnerships.
Her crossover success, being recognized both as a music artist and content creator, allows her to command premium rates for sponsorships and partnerships.
With $8.5 million net worth, Zara represents the music-to-YouTube crossover phenomenon where established artists use the platform to reach new audiences while monetizing existing fanbases.
7. Levinho – $5.2 Million:
Subscribers: 11.8M
Age: 28
Source of Income: Entertainment content, vlogs, sponsorships, YouTube ads
Levinho has built consistent wealth through high-volume content creation and audience engagement.
With 11.8 million subscribers and 2.65 billion total views, his channel focuses on entertainment, pranks, challenges, and lifestyle content that maintains strong engagement rates.
His upload frequency and content consistency contribute significantly to his earnings.
The creator demonstrates that high-volume content strategies can generate substantial income when paired with engaged audiences and brand partnerships.
His content performs particularly well with younger audiences seeking entertainment and relatability.
Beyond ad revenue, Levinho secures sponsorship deals with gaming companies, tech brands, and lifestyle products.
His $5.2 million net worth validates the sustained income potential of entertainment content creators who prioritize consistency.
8. Anomaly – $2.5 Million:
Subscribers: 3.34M
Age: 26
Source of Income: Gaming content, YouTube ads, brand partnerships, merchandise
Anomaly dominates the gaming niche on YouTube with 3.34 million subscribers, generating significant revenue despite a subscriber count lower than many traditional entertainment creators.
His focus on specific game types and authentic gaming commentary attracts highly engaged audiences that brands value for sponsorships.
Gaming channels frequently generate higher CPMs than general entertainment content, particularly when audiences skew toward valuable markets like North America and Northern Europe.
Anomaly’s gaming focus and Swedish origin position him to command premium advertising rates.
His $2.5 million net worth reflects the profitability of niche gaming content with engaged, valuable audiences.
9. Maher Zain – $1.9 Million:
Subscribers: 6.53M
Age: 38
Source of Income: Islamic/spiritual music content, YouTube ads, album sales, touring
Maher Zain built his YouTube empire through faith-based music content that resonates globally with Muslim audiences and spiritual seekers.
His 6.53 million subscribers and 1.11 billion total views feature devotional music, Islamic teachings, and spiritually-oriented vlogs.
His niche positioning within faith-based content creates unique monetization advantages, highly engaged audiences, strong community support, and diverse income streams, including album sales, concerts, and international tours.
His $1.9 million net worth demonstrates that content creators who serve underserved spiritual audiences can build sustainable, profitable businesses.
10. Familjen Lundell – $2 Million:
Subscribers: 1.18M
Age: Family Channel
Source of Income: Family vlogs, lifestyle content, brand deals, merchandise
Familjen Lundell represents the family vlogging niche within Swedish YouTube, attracting 1.18 million subscribers with relatable family content, parenting advice, and lifestyle updates.
Swedish family channels benefit from strong domestic audiences and brand partnerships within the Scandinavian market.
Family content maintains steady viewership and advertiser-friendly status, generating consistent ad revenue alongside sponsorships from family-oriented brands.
Their $2 million net worth shows that family creators can achieve significant wealth through lifestyle content and local market monetization.
11. Jonna Jinton – $3.7 Million:
Subscribers: 5.24M
Age: 32
Source of Income: Wilderness content, nature videos, brand deals, YouTube ads, sponsorships
Jonna Jinton built her YouTube empire through beautiful, meditative wilderness content showcasing Swedish nature, survival skills, and outdoor living.
Her 5.24 million subscribers and 678 million total views feature cinematically gorgeous content of forests, lakes, and outdoor adventures that perform exceptionally well internationally.
Her niche of high-production nature content attracts premium brands seeking outdoor enthusiasts as audiences.
Her content’s universal appeal (transcending language barriers through pure visual storytelling) enables high international viewership and premium advertising rates.
Her $3.7 million net worth reflects the profitability of visually stunning, meditative content in the wellness niche.
12. LEMMiNO – $2.1 Million:
Subscribers: 5.84M
Age: 24
Source of Income: Documentary content, mystery videos, YouTube ads, sponsorships
LEMMiNO rose to prominence through high-quality documentary content exploring mysteries, historical events, and unsolved phenomena.
His 5.84 million subscribers and 664 million total views demonstrate that documentary content maintains strong audience engagement and advertiser appeal.
His young age, combined with substantial wealth, illustrates how quality content and strong storytelling can rapidly build successful channels.
His focus on mysteries and engaging narratives attracts highly engaged audiences and commands premium advertising rates.
His $2.1 million net worth validates the profitability of documentary-style educational content.
13. Wintergatan – $1.8 Million:
Subscribers: 2.76M
Age: 34
Source of Income: Musical instrument content, music videos, YouTube ads, merchandise
Wintergatan focuses on unusual instruments, mechanical music, and creative musical content.
His 2.76 million subscribers appreciate niche, unique content that stands out in crowded categories.
His most famous creation, the marble machine, became a viral sensation spanning multiple successful videos.
Niche creators often achieve higher engagement and loyalty than mainstream creators.
His $1.8 million net worth shows that deeply engaged, smaller audiences generate sustainable income when content quality justifies premium positioning.
14. Sabaton – $2.3 Million:
Subscribers: 2.18M
Age: Band Channel
Source of Income: Music videos, official content, YouTube ads, music licensing, touring
Sabaton, Sweden’s legendary metal band, monetizes its YouTube channel through official music videos, behind-the-scenes content, and performance recordings.
Their 2.18 million subscribers and 2.08 billion total views generate consistent revenue from music licensing and ad income.
Music bands with established fan bases translate YouTube presence into touring revenue, merchandise sales, and streaming income.
Their $2.3 million net worth represents the integrated music-to-YouTube ecosystem where established artists leverage the platform strategically.
15. AshStudio7 – $2 Million:
Subscribers: 6.02M
Age: 29
Source of Income: Gaming content, Minecraft focus, YouTube ads, brand partnerships
AshStudio7 focuses on Minecraft content creation with 2.37 million subscribers. The gaming creator benefits from Minecraft’s enduring popularity and community-driven content ecosystem. His $2 million net worth reflects the stable, sustainable nature of gaming content built around established game franchises with passionate communities.
Success Factors for Swedish YouTubers
Authenticity & Cultural Connection
Swedish creators succeed through genuine connection with audiences. Therese Lindgren’s honest approach and Jonna Jinton’s authentic storytelling resonate globally.
Content Consistency & Quality
Panda Shorts’ daily uploads and LEMMiNO’s high-production values demonstrate that consistency paired with quality generates sustained growth.
Niche Specialization
Successful Swedish creators dominate specific niches, gaming (PewDiePie, Anomaly), beauty (Narins Beauty, Therese Lindgren), nature (Jonna Jinton), and spirituality (Maher Zain) rather than competing in general entertainment.
Diversified Revenue Models
Top earners like Therese Lindgren, Zara Larsson, and Narins Beauty supplement YouTube ad revenue with sponsorships, merchandise, business ventures, and creative licensing.
How to Become a Successful Swedish YouTuber
Starting from Zero
- Choose Your Niche: Analysis of top performers shows specialized content outperforms generalist approaches
- Produce Quality Content: Swedish audiences expect production quality—invest in equipment early
- Upload Consistently: Daily uploads (Panda Shorts) or reliable weekly schedules build algorithmic favor
Growth Milestones
- 100-1K Subscribers: Build core audience and establish content style
- 10K Subscribers: YouTube monetization eligibility unlocked
- 100K Subscribers: Professional sponsorship opportunities emerge
- 1M+ Subscribers: Premium brand partnerships and business venture opportunities
Scaling Strategies
- Cross-Platform Expansion: Repurpose content to TikTok, Instagram Reels, and other platforms
- Collaboration: Partner with complementary creators to access new audiences
- Business Integration: Consider merchandise, consulting, digital products, or service businesses
Frequently Asked Questions:
How do Swedish YouTubers compare to international creators?
Swedish creators achieve premium positioning due to high-quality content, engaged audiences in wealthy Northern European markets, and strong brand partnerships.
What content types generate the most wealth?
Gaming content (PewDiePie), beauty/lifestyle (Therese Lindgren, Narins Beauty), and music (Zara Larsson, Maher Zain) rank among the most profitable niches.
Are group/team channels profitable in Sweden?
Yes, Panda Shorts, How Ridiculous-style team channels, and band channels (Sabaton) demonstrate strong profitability.
What trends are emerging in Swedish YouTube 2025?
Short-form content (Panda Shorts), niche specialization, diversified revenue streams beyond ads, and creator entrepreneurship (Indy Beauty model) continue dominating.
Conclusion
Swedish YouTubers dominate the global creator economy disproportionately to Sweden’s population size. Their success demonstrates several universal principles:
- Gaming + Brand Building generates billion-dollar success (PewDiePie model)
- Beauty & Lifestyle content attracts premium advertisers and sponsorship opportunities (Therese Lindgren, Narins Beauty)
- Niche specialization outperforms general entertainment (Jonna Jinton, Wintergatan)
- Diversified income streams accelerate wealth accumulation beyond ad revenue alone
Whether you’re an aspiring creator or curious observer, Swedish YouTube success shows that passion, consistency, quality production, and strategic diversification can lead to massive wealth and global influence. YouTube remains one of the few platforms enabling creators to build sustainable, multi-million-dollar businesses independently.
