YouTube has become a thriving platform for Russian creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From kids’ entertainment and gaming to challenges and educational content, Russia’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Russian YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Russia:
YouTube’s rise in Russia has given birth to a diverse group of creators. From family-friendly vlogs to high-octane gaming and viral challenges, here are the top-earning Russian creators.
| YouTuber Name | Net Worth (USD) |
| Like Nastya | $106 million – $125 million |
| A4 (Vladislav Bumaga) | $133 million – $140 million |
| Sasha Spilberg | $22 million |
| TheBrianMaps | $6.4 million |
| EdisonPts | $15 million – $25 million |
| Маша и Медведь (Masha and The Bear) | $18 million – $30 million |
| Miss Katy | $12 million – $18 million |
| Mister Max | $10 million – $16 million |
| ГЛЕНТ (Glent) | $8 million – $14 million |
| ARGEN | $7 million – $12 million |
| SlivkiShow | $6 million – $11 million |
| Marusya Outdoors | $8 million – $15 million |
| Познаватель (The Explorer) | $5 million – $10 million |
| FixEye | $10.52 million |
| EugeneSagaz | $5.49 million |
Meet the Highest Earning YouTubers in Russia
1. Like Nastya – $106 Million – $125 Million:
Subscribers: 131+ Million (across all channels)
Age: 10 (Born January 27, 2014)
Source of Income: Kids’ entertainment, brand partnerships, YouTube ads, merchandise
Like Nastya, who is Russia’s biggest YouTube success story and one of the wealthiest child creators globally, was born with cerebral palsy.
She defied medical predictions and became a global sensation through fun, educational videos for children.
Her main channel ranks as the fifth most-viewed globally with over 105 billion total views.
Like Nastya, later expanded into multiple languages, including English, Spanish, Arabic, and Portuguese, capturing premium CPM rates from international markets.
Her strategic multilingual expansion and partnerships with major toy manufacturers like IMG pushed her influence beyond YouTube.
With annual earnings of $30–35 million from ad revenue, brand deals, and a lucrative catalog sale to Spotter, she’s not just a creator but a global children’s entertainment brand.
2. A4 (Vladislav Bumaga) – $133 Million – $140 Million:
Subscribers: 90.8M
Age: 29
Source of Income: Challenge videos, pranks, brand sponsorships, merchandise
A4, whose real name is Vladislav Andreyevich Bumaga, is known for his extreme challenges and entertaining content that dominate Russia’s YouTube landscape.
Starting his channel in November 2014, he exploded into fame in 2016 with his “24 hours in a trampoline center” video that grew his channel from 200,000 to 1 million subscribers overnight.
His high-energy challenges, expensive purchases, and giveaways keep audiences engaged with 3.8M average views per video.
A4’s partnerships with major gaming and tech brands like Razer, JBL, MSI, HyperX, and LG generate $10–20 million annually beyond its $27.75 million YouTube ad revenue.
With over 90 million subscribers and ranking #1 in Russia by subscriber count, he continues to dominate the entertainment scene with humor and creative viral content.
3. Sasha Spilberg – $22 Million:
Subscribers: 6.4 Million
Age: 27
Source of Income: Lifestyle vlogs, music, brand endorsements, YouTube ads
Sasha Spilberg became a significant teen idol in the 2010s, successfully transitioning from YouTube content creator to mainstream media personality. Her lifestyle vlogs, music videos, and TV hosting gigs attracted millions of young Russian viewers. Sasha’s authentic personality and relatable content about teenage life, relationships, and personal growth resonated deeply with Gen Z audiences. Her diversified income streams include YouTube monetization, music streaming royalties from chart-topping songs, TV hosting contracts, and lucrative brand endorsements with fashion and beauty companies. With monthly earnings ranging from $135K to $2.2M and a net worth of $22 million, she’s proof that YouTube success can launch multi-platform entertainment careers.
4. TheBrianMaps – $6.4 Million:
Subscribers: 18.2 Million
Age: 30+
Source of Income: Gaming content, skits, lifestyle vlogs, merchandise
TheBrianMaps (Maxim Tarasenka) has built consistent wealth since 2010 through diverse entertaining content spanning gaming, comedy skits, and lifestyle vlogs.
His channel accumulated 4.8 billion total views with monthly ad revenue between $4.9K and $78.9K.
TheBrianMaps’ longevity demonstrates sustainable content strategies that adapt to YouTube’s evolving algorithm and audience preferences.
His authentic reactions, engaging personality, and willingness to experiment with different content formats keep his audience returning for more.
Revenue streams include YouTube monetization, sponsored gaming content, affiliate marketing for featured products, and a successful merchandise line.
His $6.4 million net worth reflects over a decade of dedicated content creation.
5. EdisonPts – $15 Million – $25 Million:
Subscribers: 17.1 Million
Age: 28
Source of Income: Gaming content, tech reviews, brand sponsorships
Eduard Perets, known as EdisonPts, established himself as Russia’s leading gaming and tech content creator.
His high-quality gaming gameplay, detailed tech reviews, and entertaining challenges attract both gamers and tech enthusiasts.
EdisonPts’ authority in the tech space commands premium brand sponsorships with significantly higher CPM rates than general entertainment content.
His revenue model includes tech product sponsorships from major manufacturers, affiliate commissions from product reviews, YouTube ad revenue, and consulting relationships with gaming companies.
With an estimated net worth between $15–25 million, he represents the earning potential of niche expertise combined with mass appeal.
6. Маша и Медведь (Masha and The Bear) – $18 Million – $30 Million:
Subscribers: 58.4M
Age: Group Channel
Source of Income: Animated series, licensing deals, YouTube ads, merchandise
Masha and The Bear is Russia’s most successful animated channel, ranking #2 in the country by subscriber count.
Based on the beloved Russian children’s series that started in 2009, the YouTube channel features colorful animations teaching letters, numbers, and values through entertaining stories.
The channel generates 1.3M average views per video with 9.9K likes, demonstrating strong engagement from young audiences and parents.
Revenue streams include YouTube monetization across multiple language channels, international licensing deals for TV broadcasting, a massive merchandise empire spanning toys and clothing, and brand partnerships with children’s product companies.
With an estimated net worth between $18–30 million, they’ve become one of Russia’s most recognizable children’s entertainment brands globally.
7. Miss Katy – $12 Million – $18 Million:
Subscribers: 25.6M
Age: 12
Source of Income: Kids entertainment, toy reviews, brand partnerships
Miss Katy secured 4th place in Russia’s top YouTube channels with consistent family-friendly entertainment content.
Her channel features toy unboxings, imaginative roleplays, and kid-focused challenges that appeal to children aged 3–10.
With 479.8K average views and strong engagement of 5.2K likes and 301 comments per video, Miss Katy maintains an active, loyal community.
Her high engagement rates attract premium brand partnerships with major toy manufacturers like Mattel and Hasbro, children’s clothing brands, and educational product companies.
Despite her young age, Miss Katy has built an estimated net worth between $12–18 million through strategic content creation and professional management.
8. Mister Max – $10 Million – $16 Million:
Subscribers: 25.2M
Age: 11
Source of Income: Kids comedy, challenges, family vlogs
Mister Max ranks 5th in Russia with entertaining kid-focused content that combines comedy, challenges, and family participation.
His videos generate 328.2K average views with solid engagement of 4.8K likes and 428 comments.
Mister Max’s content strategy focuses on age-appropriate challenges that kids can recreate, family participation videos showcasing wholesome entertainment, educational elements wrapped in fun formats, and collaborations with other kid influencers.
Revenue sources include YouTube ad revenue, toy and product sponsorships, merchandise featuring his branding, and licensing deals for international content distribution.
With an estimated net worth of $10–16 million, Mister Max demonstrates how consistent kid-friendly content builds substantial wealth.
9. ГЛЕНТ (Glent) – $8 Million – $14 Million:
Subscribers: 24M
Age: 25
Source of Income: Gaming content, live streaming, sponsorships
ГЛЕНТ ranks sixth in Russia by subscribers with engaging gaming content focused on popular titles like Minecraft, Roblox, and trending games.
His entertaining commentary, skilled gameplay, and consistent upload schedule have built a dedicated gaming community.
ГЛЕНТ’s revenue model includes YouTube ad monetization from high view counts, gaming brand sponsorships from peripheral and hardware companies, Twitch streaming revenue from subscriptions and donations, and merchandise sales featuring gaming-themed designs.
His estimated net worth of $8–14 million reflects the lucrative nature of gaming content in the Russian market.
10. ARGEN – $7 Million – $12 Million:
Subscribers: 22.8M
Age: 24
Source of Income: Gaming, challenges, and entertainment content
ARGEN maintains strong subscriber growth, ranking 7th in Russia with diverse gaming and entertainment content.
His channel features gameplay from trending titles, viral challenge videos, entertaining skits, and collaboration content with other popular Russian creators.
ARGEN’s content strategy includes daily uploads, maintaining algorithmic favorability, trending game coverage, capturing surge traffic, interactive community engagement through polls and comments, and multi-platform presence expanding reach beyond YouTube.
With an estimated net worth of $7–12 million, ARGEN represents the new generation of Russian gaming creators.
11. SlivkiShow – $6 Million – $11 Million:
Subscribers: 21.2M
Age: 29
Source of Income: Science experiments, educational content, sponsorships
SlivkiShow ranks 8th in Russia with unique educational entertainment combining science experiments with viral content appeal.
His channel features DIY science experiments, life hack testing, physics demonstrations, and gadget reviews with scientific explanations.
SlivkiShow’s unique positioning in the educational entertainment space attracts premium sponsorships from educational platforms and STEM companies, higher CPM rates averaging $2.50–$4.00 for educational content, merchandise featuring science themes and experiment kits, and speaking engagements at schools and science events.
His estimated net worth of $6–11 million demonstrates that educational content can compete financially with pure entertainment.
12. Marusya Outdoors – $8 Million – $15 Million:
Subscribers: 20.5M
Age: 26
Source of Income: Adventure vlogs, travel content, brand partnerships
Marusya Outdoors ranks 9th in Russia, bringing unique outdoor adventure content showcasing Russia’s natural beauty.
Her channel features hiking expeditions through the Siberian wilderness, camping adventures in remote locations, wildlife encounters and nature photography, and eco-conscious lifestyle content.
Marusya’s authentic approach and stunning cinematography attract lucrative partnerships with outdoor equipment brands like The North Face and Columbia, travel companies promoting Russian tourism, lifestyle and wellness brands, and eco-friendly product manufacturers.
With an estimated net worth of $8–15 million, she’s carved out a profitable niche in adventure content.
13. Познаватель (The Explorer) – $5 Million – $10 Million:
Subscribers: 20.4M
Age: Group Channel
Source of Income: Educational documentaries, sponsorships, YouTube ads
The Explorer ranks 10th in Russia with documentary-quality educational content.
The channel produces deep-dive explorations of historical events, scientific phenomena explained accessibly, cultural documentaries about Russian regions, and mystery investigations with factual analysis.
Their high production values and thoroughly researched content command higher educational CPM rates, averaging $2.00–$4.50, sponsorships from educational platforms and online course providers, speaking fees for educational conferences, and potential course sales leveraging their expertise.
With an estimated net worth of $5–10 million, The Explorer shows how educational content builds sustainable revenue.
14. FixEye – $10.52 Million:
Subscribers: 11.6 Million
Age: 27
Source of Income: Tech tutorials, gaming education, and affiliate marketing
FixEye attracts dedicated audiences seeking educational gaming and tech content.
His channel provides detailed gaming tutorials and strategy guides, tech troubleshooting and how-to videos, product reviews with affiliate links, and software and app recommendations.
FixEye’s revenue breakdown includes monthly ad revenue of $4.5K–$72K, tech brand sponsorships from hardware manufacturers, affiliate marketing commissions from product recommendations, and digital product sales, including gaming guides and courses.
His $10.52 million net worth demonstrates how niche expertise creates loyal, engaged audiences willing to support creators financially.
15. EugeneSagaz – $5.49 Million:
Subscribers: 5.62 Million
Age: 30
Source of Income: Gaming content, reaction videos, live streaming
EugeneSagaz built wealth through engaging gaming content and emotional reactions that drive viewer loyalty.
His channel accumulated 2.4 billion total views with content featuring gaming playthroughs with entertaining commentary, reaction videos to viral gaming moments, live streams with active audience interaction, and collaboration content with other gaming creators.
EugeneSagaz’s monetization includes YouTube ad revenue from consistent uploads, Super Chat donations during popular live streams generating $5K–$15K monthly, gaming sponsorships from peripheral companies, and merchandise featuring his branding and catchphrases.
His $5.49 million net worth reflects dedicated audience building and consistent content creation.
Frequently Asked Questions:
Who is the richest YouTuber in Russia in 2025?
Like Nastya, with a net worth of $106-125 million, is Russia’s richest YouTuber. Her global children’s entertainment brand operates channels in multiple languages and generates $30-35 million annually.
Are there any kids or teens on the list?
Yes, several young creators feature prominently: Like Nastya (10 years old) ranks #1, Miss Katy (12 years old) ranks #7, and Mister Max (11 years old) ranks #8.
Who has the most subscribers among Russian YouTubers?
A4 (Vladislav Bumaga) leads with 90.8M subscribers, ranking #1 in Russia by subscriber count, though Like Nastya has 121M+ subscribers across all her channels combined.
Do team or group channels perform well in Russia?
Yes, Маша и Медведь (Masha and The Bear), SlivkiShow, and Познаватель (The Explorer) are all successful group/team channels demonstrating collaborative content’s earning potential.
What kind of content is trending in Russia’s YouTube scene?
Gaming, kids’ entertainment, educational content, challenges and pranks, outdoor adventure, and tech reviews continue to perform strongly in 2025. Family-friendly content commands premium advertiser rates.
Conclusion:
Russian YouTubers are thriving in a variety of niches, proving you don’t need Hollywood connections to build massive wealth. From multimillion-dollar kids’ entertainment empires to gaming entrepreneurs and educational creators, these top 15 have inspired millions and built lasting digital legacies. Whether you’re a content creator or a curious viewer, their stories show that passion, consistency, and strategic thinking can lead to extraordinary financial success.
