YouTube has become a thriving platform for Dutch creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From beauty and music to gaming and comedy, the Netherlands’ top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest YouTubers in Netherlands 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Netherlands:
YouTube’s rise in the Netherlands has given birth to a diverse group of creators. From beauty tutorials to high-octane gaming and comedy challenges, here are the top-earning Dutch creators.
| YouTuber Name | Net Worth (USD) |
| NikkieTutorials | $13.1 Million |
| Spinnin’ Records | $10 Million |
| scottsreality | $12 Million |
| Enzo Knol | $2 Million |
| André Rieu | $4 Million |
| Armin van Buuren | $3 Million |
| StukTV | €280K-€400K annually |
| Kwebbelkop | $2 Million |
| Horror Skunx | $1.2 Million |
| Dylan Haegens | €1 Million+ |
| Disney NL | $2 Million |
| Emma Heesters | €1.5M+ |
| Stan Browney | €11.01M+ |
| Itchy Boots | €1M+ |
| Cas van de Pol | €1M+ |
Meet the Highest Earning YouTubers in Netherlands
1. NikkieTutorials – $13.1 Million:
Subscribers: 14.9M
Age: 28
Source of Income: Beauty tutorials, brand collaborations, makeup partnerships, merchandise
NikkieTutorials, real name Nikkie de Jager, is the Netherlands’ biggest YouTube success story, turning her passion for makeup into a multimillion-dollar beauty empire.
Her engaging makeup tutorials, product reviews, and celebrity collaborations attracted a massive global following of over 14.9 million subscribers.
Nikkie later launched her own makeup collaborations with major brands like Marc Jacobs Beauty, Maybelline, and OFRA Cosmetics, pushing her influence far beyond YouTube.
Her groundbreaking “The Power of Makeup” video went viral with over 42 million views, establishing her as a beauty industry authority.
Known for her authentic personality and exceptional makeup artistry, she’s an icon in the global beauty community.
Her net worth of $13.1 million places her in a league of her own, making her not just a creator but a full-fledged beauty entrepreneur.
2. ScottsReality – $12 Million:
Subscribers: 21.1M
Age: Unknown
Source of Income: Experimental reality content, ad revenue, brand deals
ScottsReality has accumulated an astounding 29.91 billion views through experimental and reality-based content that captivates global audiences.
With over 2,170 videos uploaded, the channel generates an estimated $12 million annually from ad revenue alone.
The content focuses on mind-bending experiments, reality explorations, and unique perspectives that keep viewers engaged and returning for more.
ScottsReality’s mysterious creator profile and massive view count position it among the highest-earning Dutch YouTube channels globally.
The combination of experimental content and exceptional production quality has made ScottsReality a standout in the YouTube ecosystem.
3. Spinnin’ Records – $10 Million:
Subscribers: 32M
Age: Organization
Source of Income: Music releases, EDM content, licensing deals, festival promotions
Spinnin’ Records dominates as one of the largest music channels globally with 22.47 billion total views and 13,120 videos.
The Dutch electronic dance music label generates over $10 million annually through YouTube ad revenue, music licensing, and promotional partnerships.
Their channel features releases from top EDM artists, exclusive music videos, and live performance recordings that attract millions of daily viewers worldwide.
Spinnin’ Records benefits from multiple revenue streams, including artist royalties, streaming platform deals, and festival sponsorships beyond YouTube earnings.
As a cornerstone of Dutch music culture and the global EDM scene, the label has launched the careers of numerous successful DJs and continues expanding its digital presence across all social platforms.
4. André Rieu – $4 Million:
Subscribers: 6.58M
Age: 73
Source of Income: Classical music performances, concert tours, YouTube ads, merchandise
Classical music violinist André Rieu has built a thriving YouTube presence with 3.97 billion views across 746 videos.
His channel generates an estimated $4 million annually from ad revenue while simultaneously promoting his concert tours and album sales worldwide.
André’s content features orchestral performances, concert recordings, and classical music interpretations that appeal to mature audiences across the globe.
His unique position as a classical musician on YouTube demonstrates the platform’s diversity and earning potential beyond mainstream genres.
André Rieu leverages YouTube as both a revenue source and a powerful marketing platform for his live performances and merchandise, proving classical music thrives in the digital age.
5. Armin van Buuren – $3 Million:
Subscribers: 6.05M
Age: 56
Source of Income: Trance music production, A State of Trance series, merchandise, streaming royalties
World-renowned DJ Armin van Buuren has accumulated 3.11 billion views through 2,610 videos showcasing his trance music productions and electrifying live sets.
The channel generates an estimated $3 million annually from YouTube while serving as promotion for his legendary global DJ career.
Armin’s content includes his famous A State of Trance episodes, festival performances, exclusive music video releases, and behind-the-scenes footage that engage electronic music fans worldwide.
His established music career, combined with a strategic YouTube presence, creates multiple revenue streams, including streaming royalties, merchandise sales, and concert ticket sales.
As one of the Netherlands’ most successful music exports globally, Armin van Buuren demonstrates how established artists leverage YouTube for substantial additional income.
6. Enzo Knol – $2 Million:
Subscribers: 2.94M
Age: 32
Source of Income: Daily vlogs, merchandise sales, brand partnerships, sponsorships
Enzo Knol pioneered the daily vlogging format in the Netherlands with over 6,240 videos documenting his authentic life, generating 3.69 billion total views.
His authentic storytelling and relatable personality have made him a household name among Dutch audiences, earning an estimated $2 million annually.
Enzo’s content includes daily life experiences, intimate family moments, exciting travel adventures, and special events that maintain viewer loyalty through his legendary consistent uploads.
Beyond YouTube revenue, Enzo monetizes through merchandise sales, brand partnerships, and book deals that significantly expand his income streams.
His influence on Dutch YouTube culture remains significant as one of the early adopters who proved daily vlogging’s profitability and sustainability in the Netherlands market.
7. Kwebbelkop – Jordi van den Bussche – $2 Million:
Subscribers: 15M
Age: 30
Source of Income: Gaming content, brand partnerships, merchandise, sponsored content
Jordi van den Bussche, known as Kwebbelkop, has established himself as one of the Netherlands’ most successful gaming YouTubers with a dedicated global audience.
His engaging gaming content spans popular titles, including GTA V, Minecraft, and various trending games that attract millions of monthly views.
Kwebbelkop generates an estimated $2 million annually through YouTube ad revenue, sponsored gaming content, and comprehensive merchandise sales.
His energetic commentary style and consistent upload schedule have built a loyal international fanbase extending far beyond Dutch borders.
Kwebbelkop also diversifies income through Twitch streaming, gaming brand partnerships, and affiliate marketing deals, proving multi-platform presence maximizes earning potential.
8. StukTV – €280K-€400K Annually:
Subscribers: 2.67M
Age: Group Channel (20s-30s)
Source of Income: Comedy challenges, sponsored videos, brand deals, merchandise
StukTV features a comedy trio of Giel, Thomas, and Stefan creating hilarious challenge videos, comedy sketches, and sponsored content with 1.66 billion total views.
The channel generates between €280,000 and €400,000 annually from combined YouTube revenue and lucrative brand partnerships.
Individual sponsored videos can earn up to €50,000 depending on brand and campaign scope.
Their exceptional professional production quality includes dedicated cameramen, professional editors, and premium location rentals that significantly differentiate them from amateur creators.
StukTV’s success powerfully demonstrates the profitability of collaborative YouTube channels in the Netherlands market.
Beyond YouTube, the trio monetizes through merchandise sales, live appearances, and special event hosting.
9. Horror Skunx – $1.2 Million:
Subscribers: 8.5M
Age: Unknown
Source of Income: Horror content, YouTube ads, sponsorships
Horror Skunx has captivated audiences with spooky, thrilling content, amassing 2.66 billion views across just 259 videos.
The channel generates approximately $1.2 million annually through ad revenue on horror-themed content that powerfully appeals to thriller enthusiasts globally.
With relatively few uploads compared to other top earners, Horror Skunx demonstrates the exceptional profitability of niche content with high engagement rates.
The mysterious nature of the channel and its enigmatic creator adds to its magnetic appeal among horror fans seeking unique, scary content.
10. Dylan Haegens – €1 Million+:
Subscribers: 2.07M
Age: 28
Source of Income: Comedy entertainment, sponsored sketches, merchandise, brand deals
Dylan Haegens creates hilarious comedy sketches and entertaining videos with 1.64 billion total views across 1,180 videos.
His content appeals primarily to Dutch youth audiences with relatable humor and creative sketches.
Dylan generates over €1 million annually through YouTube ad revenue, sponsored content, and enthusiastic merchandise sales.
His consistent upload schedule and professional production quality maintain strong viewer engagement and retention.
Dylan Haegens represents the successful mid-tier Dutch creator who builds sustainable careers through pure entertainment content.
11. Disney NL – $2 Million:
Subscribers: 3.75M
Age: Organization
Source of Income: Family entertainment, licensed content, YouTube ads
Disney NL serves Dutch-speaking audiences with family-friendly content featuring beloved Disney characters, exclusive movie clips, and entertainment.
With 2.49 billion views across 1,810 videos, the channel generates approximately $2 million annually from YouTube ad revenue.
The channel benefits significantly from Disney’s massive content library and strong brand recognition in the Netherlands market.
Disney NL’s success powerfully demonstrates the profitability of localized content from major entertainment brands on YouTube.
12. Emma Heesters – €1.5M+ Annually:
Subscribers: 5.95M
Age: 28
Source of Income: Music covers, original songs, streaming royalties, live performances
Emma Heesters has built a massive following through acoustic music covers and original songs with 602.72 million total views.
Her content features beautiful acoustic covers of popular songs, meaningful artist collaborations, and original music releases.
Emma generates over €1.5 million annually through YouTube ad revenue, Spotify streaming royalties, and live performance bookings.
Her multilingual content appeals to audiences well beyond the Netherlands, substantially expanding her international earning potential.
Emma Heesters demonstrates how music creators leverage YouTube as an effective launchpad for broader music industry success.
13. Stan Browney – €1.2M+ Annually:
Subscribers: 11.01M
Age: 35
Source of Income: Fitness challenges, fitness apps, brand partnerships, sponsorships
Stan Browney focuses on effective workout challenges, inspiring fitness transformations, and valuable health tips that motivate viewers to achieve their goals.
He promotes his popular 90-Day Challenge app and collaborates with major fitness brands like Gymshark and MyProtein.
Stan generates over €1.2 million annually through YouTube ad revenue, exclusive app subscriptions, premium brand partnerships, and affiliate marketing.
His content often features powerful personal fitness stories and genuinely helps others achieve meaningful body transformations.
Stan Browney’s success powerfully illustrates the exceptional profitability of fitness content in the Netherlands YouTube market.
14. Itchy Boots – Noraly Schoenmaker – €1M+ Annually:
Subscribers: 3.09M
Age: 35
Source of Income: Travel vlogs, motorcycle content, Patreon, book sales
Noraly Schoenmaker, known as Itchy Boots, documents thrilling solo motorcycle adventures across 70+ countries with 685.05 million views.
Her content showcases genuine travel experiences, motorcycle maintenance tips, and cultural explorations that resonate deeply with adventure enthusiasts worldwide.
Noraly generates over €1 million annually through YouTube ad revenue, book sales, and viewer donations via Patreon.
Her authentic storytelling and genuine passion for motorcycle travel have built an exceptionally devoted fanbase.
Itchy Boots powerfully demonstrates the strong viability of travel content even in highly competitive YouTube niches.
15. Cas van de Pol – €1M+ Annually:
Subscribers: 8.39M
Age: 26
Source of Income: Animation, TikTok content, merchandise, brand partnerships
Cas van de Pol creates entertaining animated content featuring popular franchises like Pokémon and Mario with 2.6 billion total views.
His YouTube cartoons and viral TikTok animations appeal strongly to gaming and animation fans through humorous storytelling.
Cas generates over €1 million annually through YouTube ad revenue, merchandise sales, including exclusive plushies, and brand partnerships.
His playful animation style and meme-focused content resonate particularly well with younger audiences globally.
Cas van de Pol represents the growing success of animation creators in the expanding Netherlands YouTube ecosystem.
Frequently Asked Questions:
Who is the richest YouTuber in the Netherlands in 2025?
NikkieTutorials, with a net worth of $13.1 million, is the Netherlands’ richest YouTuber.
Are there any group or collaborative channels on the list?
Yes, Spinnin’ Records, StukTV, and Disney NL are all successful collaborative channels.
Who are the top female YouTubers from the Netherlands?
NikkieTutorials leads with over 14.9 million subscribers and a $13.1 million net worth, followed by Emma Heesters and Itchy Boots.
Do gaming channels perform well in the Netherlands YouTube market?
Yes, channels like Kwebbelkop and various gaming creators continue performing exceptionally well.
Conclusion:
Dutch YouTubers are thriving in a variety of niches, proving you don’t need to be in Hollywood to make it big.
From multimillion-dollar beauty entrepreneurs to music labels and comedy teams, these creators have inspired millions and built lasting digital legacies.
Whether you’re a content creator or simply curious about YouTube earnings potential, their stories show that passion, consistency, and strategic business decisions lead to massive success.
NikkieTutorials’ $13.1 million net worth shows the power of beauty content and brand partnerships.
Gaming, music, and comedy content remain among the most profitable niches on YouTube.
YouTube has proven it has space for creators of all ages, backgrounds, and content formats in the Netherlands and globally.
