YouTube has become a thriving platform for Malaysian creators to showcase talent, build communities, and earn multimillion-ringgit fortunes. From comedy and music covers to fitness and food critiques, Malaysia’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Malaysian YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Malaysia:
YouTube’s rise in Malaysia has given birth to a diverse group of creators. From Kelantanese comedy skits to viral music covers and international food comedy, here are the top-earning Malaysian creators.
| YouTuber Name | Net Worth (USD) |
| Alieff Irfan | $7.15 – $10.01 million |
| Nigel Ng (Uncle Roger) | $7.49 – $10.48 million |
| Alyssa Dezek | $295K – $1.77 million |
| Jordan Yeoh Fitness | $376K – $527K |
| Astro Gempak | $3.6 million |
| Ms Qiwiie | $2.39 million |
| Syahmi Sazli | $3.1 million |
| Aqil Zulkiflee | $2.5 million |
| Mizanur Rahman Azhari | $0.5 – $1 million |
| Nur Amira Syahira | Estimated $1 million |
| Baby Shima Entertainment | $1 million |
| Ling BigYong | $1.31 million |
| JO Channel | Estimated $2-3 million |
| Robin Lim | Estimated $1.5 million |
| Alex HKF | Estimated $800K |
Meet the Highest Earning YouTubers in Malaysia
1. Alieff Irfan – $7.15 – $10.01 Million:
Subscribers: 6.2M
Age: 28
Source of Income: Comedy content, brand deals, merchandise
Alieff Irfan is Malaysia’s biggest YouTube success story, turning his Kelantanese comedy fame into a multimillion-dollar empire.
His engaging short films, parodies, and relatable humor in his native dialect attracted a massive national following.
Beginning his YouTube journey in August 2016 with random reaction videos, he found his niche in culturally relevant comedy.
Known for prolific uploads (30–40 videos monthly) and authentic storytelling, he’s earned both Silver and Gold Creator Awards.
His net worth of $7.15–$10.01 million places him at the top of Malaysia’s creator economy, making him not just an entertainer but a full-fledged digital entrepreneur.
2. Nigel Ng (Uncle Roger) – $7.49 – $10.48 Million:
Subscribers: 10.5M
Age: 34
Source of Income: Food comedy videos, restaurant business, brand partnerships
Nigel Ng, best known as Uncle Roger, is Malaysia’s most internationally recognized YouTuber.
Born in Kuala Lumpur on March 15, 1991, he initially pursued engineering before shifting to comedy.
His character, Uncle Roger, critiques Asian cooking with hilarious exaggerated Cantonese accent reactions.
Starting in November 2012, he exploded into the global spotlight with his egg fried rice video.
Nigel later opened “Fuiyoh! It’s Uncle Roger” restaurant in Kuala Lumpur and set two Guinness World Records.
With over 9.7 million subscribers and monthly earnings of $66.7K–$200.2K from YouTube ads alone, he continues to dominate the food comedy scene with humor and entrepreneurial flair.
3. Alyssa Dezek – $295K – $1.77 Million:
Subscribers: 4.87M
Age: 17 (Born April 21, 2008)
Source of Income: Music covers, brand deals, YouTube ads
Alyssa Dezek is a talented Malaysian singer and YouTuber who started her channel in November 2012 at just 5 years old.
She gained fame by sharing cover songs from Malaysia and Indonesia, particularly ukulele performances.
At just 12 years old, she became the youngest internet celebrity to make it onto Malaysia’s YouTube Top 10 chart, boasting over 4.8 million subscribers.
Her most popular video, “Lagu Untuk Kamu,” has accumulated more than 240 million views, showcasing her impressive vocal talent.
With an estimated net worth ranging from $295K to $1.77 million and monthly earnings up to $2M at peak performance, Alyssa continues to capture hearts through her authentic music journey.
4. Jordan Yeoh Fitness – $376K – $527K:
Subscribers: 4.46M
Age: 38 (Born August 2, 1987)
Source of Income: Fitness tutorials, Iron Mastery program, brand endorsements
Jordan Yeoh is a well-known fitness model and social media personality from Kuala Lumpur who transformed the fitness content space.
He began his fitness journey on Instagram in 2012, sharing lifestyle and fitness content that quickly gained international popularity.
Over the years, he built a strong cross-platform presence with 1.6 million Instagram followers and 4.6 million Facebook likes.
Jordan created his own training program, Iron Mastery, to help others achieve their fitness goals.
With monthly YouTube earnings of $30.8K–$92.5K and an estimated net worth of around $376K–$527K, his success reflects the power of specialized fitness content reaching global audiences.
5. Astro Gempak – $3.6 Million:
Subscribers: 4.16M
Age: Corporate Channel
Source of Income: Entertainment news, YouTube ads, brand partnerships
Gempak, previously known as Astro Gempak, is a popular Malay digital entertainment platform launched by Astro in June 2012.
It offers exclusive content, including videos, entertainment news, celebrity interviews, and tutorials aimed primarily at millennial Malay audiences aged 18–34.
Initially featuring promotional clips from TV shows, Gempak has expanded by integrating content from the Murai entertainment portal and publishing comprehensive articles on Malaysia’s entertainment industry.
With professional production quality, prolific uploads (130–140 videos monthly), and corporate backing, the platform earns $38.1K–$114.3K monthly from YouTube ads.
With an estimated net worth of $3.6 million and over 2 billion total views, Gempak continues as a leading digital entertainment source.
6. Ms Qiwiie – $2.39 Million:
Subscribers: 3.16M
Age: 27 (Born April 3, 1997)
Source of Income: Educational content, brand partnerships, YouTube ads
Ms Qiwiie is a viral Instagram and YouTube influencer from Malaysia who gained fame for her engaging content about school teaching experiences.
She shares unique teaching styles and fun classroom activities with her 1.6 million Instagram followers.
After launching her YouTube channel in July 2023, she quickly captured global attention with videos featuring innovative educational methods like students playing Wordle.
Her authentic, relatable teaching content resonates strongly with parents, students, and fellow educators.
Recently recognized at the World Creator Festival in South Korea, she earns an impressive $155.5K–$466.5K monthly from YouTube with 87 million average monthly views.
With a net worth of approximately $2.39 million achieved in just 16 months, Ms Qiwiie represents the explosive potential of educational content.
7. Syahmi Sazli – $3.1 Million:
Subscribers: 2.75M
Age: 30 (Born March 23, 1995)
Source of Income: Comedy sketches, film directing, YouTube ads
Muhammad Syahmi Sazli is a talented Malaysian actor, director, writer, and internet celebrity.
He rose to fame with his first short video, “Baso Jate Pilih Rupo” in 2017, showcasing Kelantanese dialect comedy.
In 2020, he directed his debut film “Mael Totey The Movie,” which became a commercial hit and earned him the Young Director Icon award from FINAS in 2021.
Syahmi also released a popular song, “Gewe Ku Ore Kelate,” demonstrating his versatility across comedy, film, and music.
With 2.75 million subscribers and monthly earnings of $760–$2.3K from YouTube, his diverse talents and net worth of $3.1 million highlight his growing influence in Malaysia’s entertainment industry.
8. Aqil Zulkiflee – $2.5 Million:
Subscribers: 2.62M
Age: 29 (Born January 19, 1996)
Source of Income: Lifestyle vlogs, YouTube ads, corndog business
Aqil Zulkiflee is a popular Malaysian social media influencer and YouTuber from Melaka known for sharing engaging selfies and heartfelt family photos.
He has attracted over 1.3 million Instagram followers through authentic lifestyle content.
His YouTube channel, launched in September 2015, has seen tremendous success, with his popular video “24 Jam dalam Swimming Pool” garnering more than 3.9 million views.
Aqil showcases his entrepreneurial spirit by owning a corndog company in Malaysia, diversifying his income beyond content creation.
With prolific uploads (30–45 videos monthly) and monthly YouTube earnings of $39.2K–$117.5K, his net worth of $2.5 million reflects success in both digital content and business ventures.
9. Mizanur Rahman Azhari – $0.5 – $1 Million:
Subscribers: 3.37M
Age: 35 (Born January 26, 1990)
Source of Income: Islamic lectures, YouTube ads, speaking engagements
Mawlana Mizanur Rahman Azhari is a prominent Islamic scholar known for his teachings in Bangladesh, Malaysia, and India’s West Bengal.
He studied at Al-Azhar University in Egypt, where he earned high honors in Tafsir and Quranic Science.
Mizanur is dedicated to educating the younger generation about Islam and actively engages in preaching, gaining respect among educated Muslim youth.
His YouTube channel, launched in December 2020, has grown to 3.37 million subscribers with 123 million total views.
He earns $3.4K–$10.1K monthly from YouTube ads, with an estimated net worth of $0.5–1 million USD, reflecting his influence across multiple countries in the religious education space.
10. Nur Amira Syahira – ~$1 Million:
Subscribers: 2.98M
Age: 22 (Born April 25, 2003)
Source of Income: Drum cover videos, brand partnerships, YouTube ads
Nur Amira Syahira is a talented young drummer from Malaysia who gained massive popularity on YouTube by sharing drum covers of popular songs.
Starting her channel in June 2011, she showcased impressive skills with hits like “Winds of Change” by Scorpions and “Sweet Child of Mine” by Guns N’ Roses.
With over 2.98 million subscribers and 166 million total views, her engaging performances have made her a beloved figure in the music community.
Supported by her family, who encouraged her passion from a young age, she earns $4.3K–$12.8K monthly from YouTube ads.
Her growing success and estimated $1 million net worth indicate a bright future in her musical career.
11. Baby Shima Entertainment – $1 Million:
Subscribers: 1.85M
Age: 33 (Born September 20, 1992)
Source of Income: Music performances, vlogs, YouTube ads
Nor Ashima Ramli, better known as Baby Shima, is a talented Malaysian pop singer and entertainer.
She first gained recognition by winning the Berita Idola Bintang competition in 2010, which kick-started her music career.
Transitioning into a YouTube star, Baby Shima built a channel with over 1.85 million subscribers where she shares vlogs, live performances, and engaging entertainment content.
She has showcased her acting skills in the TV3 telefilm “Ayam Ribut Syawal,” proving her versatility across entertainment mediums.
With monthly earnings of $749.9–$2.2K from YouTube and a net worth estimated at $1 million, Baby Shima continues making her mark in both Malaysian music and digital content creation.
12. Ling BigYong – $1.31 Million:
Subscribers: 1.57M
Age: 28 (Born March 21, 1997)
Source of Income: Chinese comedy skits, YouTube ads, brand deals
Ling Big Yong is a Malaysian YouTube star and filmmaker born in Bintulu.
He gained fame creating entertaining comedic skits that highlight Malaysian culture, specifically targeting Chinese Malaysian audiences.
His videos often resonate with younger viewers, with popular uploads like “Students Fall in Love” garnering more than 3 million views.
Starting his channel in January 2009, he’s built a loyal following of 1.57 million subscribers over 16 years.
With monthly earnings of $2.8K–$8.5K from YouTube and 604 million total views, his net worth of $1.31 million demonstrates the value of serving niche cultural demographics.
Ling’s engaging storytelling and humor have solidified his place in Malaysia’s digital entertainment scene.
13. JO Channel – ~$2-3 Million:
Subscribers: 4.27M
Age: Unknown
Source of Income: Entertainment content, pranks, challenges
JO Channel became legendary in Malaysia’s YouTube scene for achieving historically high AdSense earnings of RM155,000 monthly at its peak.
With 4.27 million subscribers and 3.26 billion total views, the channel focuses on entertainment, pranks, and viral challenges.
The channel’s success in the mid-to-late 2010s set benchmarks for Malaysian YouTubers, proving that local content creators could achieve substantial income.
While current monthly earnings have fluctuated with algorithm changes and market saturation, JO Channel’s historical ranking as #1 richest Malaysian YouTuber by AdSense earnings cemented its place in the country’s digital creator legacy.
With an estimated net worth of $2–3 million, JO Channel remains a symbol of early YouTube success in Malaysia.
14. Robin Lim – ~$1.5 Million:
Subscribers: 3.76M
Age: Unknown
Source of Income: Educational content, storytelling, brand partnerships
Robin Lim ranks #1 on Favikon’s Top YouTubers Malaysia list with an impressive YouTube Score of 91/100.
With 3.75 million subscribers and a staggering 4.17 billion total views, Robin creates educational content focusing on cultural topics and engaging storytelling.
His content resonates particularly well with Malaysian and regional audiences seeking knowledge-based entertainment.
The channel’s massive view count indicates strong audience retention and viral content potential.
While exact earnings data isn’t publicly available, industry estimates place his net worth around $1.5 million based on view counts and subscriber engagement rates, making him one of Malaysia’s most influential educational content creators.
15. Alex HKF (알렉스티비ALEXTV) – ~$800K:
Subscribers: 4.35M YouTube, 6.7M TikTok
Age: Mid-20s
Source of Income: K-pop reactions, dance tutorials, brand deals
Alex HKF has built a successful cross-platform presence targeting youth interested in Korean pop culture and beauty trends.
With 4.35 million YouTube subscribers and 1.47 billion views, plus a massive 6.7 million TikTok following, Alex specializes in K-pop reactions, dance tutorials, and skincare routines.
His content bridges Malaysian and Korean cultures, appealing to the growing Hallyu wave in Southeast Asia.
Alex’s strength lies in his multi-platform strategy, leveraging TikTok’s viral potential to drive YouTube growth.
While exact net worth isn’t disclosed, industry estimates place it around $800K based on subscriber counts, brand partnerships with Korean beauty brands, and multi-platform monetization opportunities.
Frequently Asked Questions:
Who is the richest YouTuber in Malaysia in 2025?
Alieff Irfan and Nigel Ng (Uncle Roger) tie for the top spot, both with net worths between $7-10 million. Alieff Irfan leads in domestic Malaysian audience engagement, while Uncle Roger dominates internationally.
Are there any kids or teens on the list?
Yes, Alyssa Dezek started at age 5 and is now 17 years old with 4.87M subscribers and a net worth of up to $1.77 million, ranking #3 on the list.
Who is the top female YouTuber from Malaysia?
Alyssa Dezek leads female creators with 4.87 million subscribers and $295K-$1.77M net worth. Ms Qiwiie follows with 3.16M subscribers and $2.39M net worth from educational content.
Do team or group channels perform well?
Yes, Astro Gempak (corporate entertainment channel) ranks #5 with $3.6M net worth, and Robin Lim’s educational content has achieved 4.17 billion views with 3.75M subscribers.
What kind of content is trending in Malaysia’s YouTube scene?
Comedy in local dialects (Kelantanese, Chinese), music covers, educational content, fitness tutorials, Islamic lectures, and food comedy continue to perform strongly in 2025. Educational content shows explosive growth potential, as evidenced by Ms Qiwiie’s success.
Conclusion:
Malaysian YouTubers are thriving in a variety of niches—proving you don’t need Hollywood or Western audiences to build substantial wealth. From multimillion-dollar comedy entrepreneurs to young music sensations and education innovators, these creators have inspired millions and built lasting digital legacies. Whether you’re a content creator or a curious viewer, their stories show that passion, cultural authenticity, and consistency can lead to massive success.
