YouTube has become a thriving platform for Italian creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From gaming and cultural commentary to music and family entertainment, Italy’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Italian YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Italy:
YouTube’s rise in Italy has given birth to a diverse group of creators. From comedy skits to high-octane gaming and cultural reaction videos, here are the top-earning Italian creators.
| YouTuber Name | Net Worth (USD) |
| PANDA BOI | $24.6 million |
| Lionfield | $112.5 million |
| mercuri_88 | $15 million |
| Davie504 | $2 million |
| Khaby Lame | $20 million |
| The Quinetto’s | $12 million |
| Juventus | $50 million |
| Serie A | $30 million |
| Born2Kill | $8 million |
| Me contro Te | $5 million |
| iPantellas | $4.5 million |
| FavijTV | $6 million |
| Arnaldo Mangini | $1.1 million |
| MikeShowSha | $2.4 million |
| Gabby16bit | $2.8 million |
Meet the Highest Earning YouTubers in Italy
1. PANDA BOI – $24.6 Million:
Subscribers: 61.4 M
Age: 24
Source of Income: Gaming content, mobile games, merchandise, book publishing
PANDA BOI (Federico Hu) is Italy’s biggest YouTube success story, transforming gaming content into a multimillion-dollar empire.
His engaging challenges, lifestyle videos, and gaming content attracted a massive global following that catapulted him to #1 in Italy.
PANDA BOI later launched his own mobile game and published a book, pushing his influence beyond YouTube.
Known for strategic uploads (only 2–4 per month) and viral content, he’s an icon in the global YouTube community.
His net worth of $24.6 million places him in a league of his own, making him not just a creator but a full-fledged digital entrepreneur.
With monthly YouTube ad revenue ranging from $188,100 to $564,400, PANDA BOI demonstrates the incredible earning potential of consistent, quality content.
2. Lionfield – $112.5 Million:
Subscribers: 15.5 M
Age: 32 (Both born in 1993)
Source of Income: Food reactions, cultural commentary, brand deals, YouTube ads
Lionfield, created by childhood friends Matteo Salvatori and Emiliano Santoro, is known for their passionate reactions to Italian food and cultural violations.
Starting with music covers, they exploded into the spotlight with their viral catchphrase “Get the cross” after reacting to acts they consider Italian cultural crimes, like breaking spaghetti or putting pineapple on pizza.
Their quick edits, dramatic reactions, and authentic passion made them one of the top creators worldwide.
Lionfield uploads 15–20 videos monthly and generates between $885,900 to $2.7 million in monthly YouTube ad revenue alone.
With over 22.91 billion total views and 15.5 million subscribers, they continue to dominate the cultural commentary scene with humor and Italian pride.
Their estimated net worth of $112.5 million makes them Italy’s wealthiest content duo.
3. mercuri_88 – $15 Million:
Subscribers: 15.5 M
Age: 28
Source of Income: Gaming videos, sponsorships, YouTube ads
Mercuri_88 is Italy’s gaming giant with a vibrant community of dedicated fans.
Specializing in popular gaming titles, this channel creates fun, engaging gameplay that keeps audiences coming back.
Based in Italy, their a consistent upload schedule and entertaining commentary have gained massive popularity.
Gaming fans trust mercuri_88 for authentic reviews and skilled gameplay, making them a go-to channel in the Italian gaming space.
With a net worth of $15 million and over 8.57 billion views across 1,610 videos, they’ve become one of the most successful gaming channels in Italy.
4. Davie504 – $2 Million:
Subscribers: 13.4 M
Age: 34
Source of Income: Music content, bass guitar tutorials, merchandise, live performances
Davie504 (Davide Biale) is a bass guitar phenomenon who combined music and comedy to build an international following.
Famous for creating viral bass covers using unusual items like corn cobs and M&Ms, his channel became a hub for bass challenges and creative experiments.
Starting with traditional bass tutorials, he exploded into mainstream success with his hilarious slap bass challenges and “epic” vs “expensive” bass comparisons.
Davie504 collaborates with musicians worldwide and made his live performance debut in Singapore in 2023.
With monthly YouTube ad revenue between $7,000 to $21,000 and a net worth of $2 million, Davie504 shows how niche content can achieve global reach.
His channel has become essential viewing for bass players and music lovers alike.
5. Khaby Lame – $20 Million:
Subscribers: 12.5 M
Age: 25
Source of Income: Comedy content, brand endorsements, movie cameos, YouTube ads
Khaby Lame is a Senegalese-Italian social media sensation known for his signature silent comedy.
He rose to fame by simplifying overly complicated “life hack” tutorials with his iconic hand gesture and deadpan expression.
In 2022, he became TikTok’s most-followed user with over 142 million followers and earned spots on both Fortune’s 40 Under 40 and Forbes’ 30 Under 30 lists.
His content transcends language barriers—proving wordless comedy is universal.
Khaby has appeared in Fortnite, made a cameo in the 2024 film Bad Boys: Ride or Die, and secured major brand partnerships with global companies.
With 8–10 monthly YouTube uploads, 147 million average monthly views, and YouTube ad revenue ranging from $258,500 to $775,400, his $20 million net worth reflects his massive cross-platform influence.
6. The Quinetto’s – $12 Million:
Subscribers: 11.8 M
Age: Group Channel
Source of Income: Entertainment content, challenges, brand collaborations
The Quinetto’s is an entertainment collective creating fun, engaging challenges and lifestyle content.
Their vibrant personalities and relatable videos resonate with audiences worldwide, particularly young viewers and families.
With a strong YouTube following and numerous brand partnerships, The Quinetto’s have built a successful content empire.
Their consistent upload schedule of 2,250 videos and over 8.23 billion total views demonstrates their dedication to audience engagement.
Their estimated net worth of $12 million reflects their success in the entertainment niche on YouTube, making them one of Italy’s top collaborative channels.
7. Juventus – $50 Million:
Subscribers: 11.6 M
Age: Organization
Source of Income: Sports content, merchandise, licensing deals, YouTube ads
Juventus, one of Italy’s most legendary football clubs, leverages YouTube to connect with millions of global fans.
Their channel features match highlights, player interviews, training sessions, and behind-the-scenes content that brings fans closer to their favorite team.
The club’s consistent uploads across 6,890 videos showcase Italian football excellence and passionate fan culture.
With strategic content that drives merchandise sales and brand partnerships, Juventus demonstrates how established sports organizations can monetize digital platforms.
Their net worth of $50 million from digital content alone makes them a powerhouse in sports media, proving that legacy brands can thrive on YouTube.
8. Serie A – $30 Million:
Subscribers: 10.1 M
Age: Organization
Source of Income: Football highlights, licensing, YouTube ads, sponsorships
Serie A’s official YouTube channel serves as the central hub for Italian football content worldwide.
With an impressive 31,730 videos documenting matches, goals, player highlights, and league updates, the channel satisfies the massive global appetite for Italian football.
From classic Ronaldo goals to emerging talent showcases, Serie A provides comprehensive coverage that keeps fans engaged year-round.
The channel’s strategic partnerships with broadcasters and sponsors, combined with 4.54 billion total views, generate substantial revenue.
With a net worth of $30 million and continued growth in international markets, Serie A proves that football content remains king in Italy’s digital landscape.
9. Born2Kill – $8 Million:
Subscribers: 10.1 M
Age: 29
Source of Income: Gaming content, brand sponsorships, YouTube ads
Born2Kill has carved out a dedicated gaming niche with passionate followers who tune in for skilled gameplay and entertaining commentary.
Despite having fewer total views (860 million) compared to other top channels, Born2Kill’s subscriber loyalty demonstrates exceptional audience engagement and content quality.
With 587 videos focused on popular gaming titles, this channel maintains a strong community of dedicated gamers.
The channel’s consistent branding and authentic personality have helped build an $8 million net worth, proving that targeted niche content can generate substantial income even with specialized audiences.
10. Me contro Te – $5 Million:
Subscribers: 7.26 M
Age: Sofì (28) & Luì (29)
Source of Income: Family vlogs, challenges, music, merchandise, book publishing, movies
Me contro Te, created by the duo Sofì and Luì from Trecate, specializes in family-friendly content including vlogs, playful challenges, skits, and music videos.
Their wholesome competitions and relatable humor have attracted over 7 million subscribers and built one of Italy’s most beloved family brands.
Beyond YouTube, they’ve expanded into fashion with a successful clothing line, published a best-selling book, and even produced a movie—all hugely popular with their young fanbase.
With 15–20 monthly uploads, 43 million average monthly views, and YouTube ad revenue between $79,200 to $237,500, their diversified business model demonstrates how YouTube success translates into multiple revenue streams.
Their $5 million net worth and cross-media success make them role models for family content creators.
11. iPantellas – $4.5 Million:
Subscribers: 7.02 M
Age: Jacopo (36) & Daniel (35)
Source of Income: Comedy skits, parodies, music, YouTube ads
iPantellas has mastered Italian comedy on YouTube since 2009, producing hilarious skits, challenges, and parodies that poke fun at everyday Italian life.
The duo’s popular series like “Mia Madre È Satana” and “Video Lezioni” have garnered millions of views and created catchphrases used throughout Italy.
Jacopo Malnati and Daniel Marangiolo have also expanded into music, with songs like “Ma Anche No” and “Italians on Holiday” becoming viral hits with millions of views.
Their consistent 15–18 monthly uploads and 22.4 million average monthly views demonstrate sustained audience appeal.
With monthly YouTube ad revenue ranging from $40,600 to $121,800 and a net worth of $4.5 million, iPantellas proves that longevity and authentic Italian humor create lasting success.
12. FavijTV – $6 Million:
Subscribers: 6.67 M
Age: 32
Source of Income: Gaming content, live streaming, merchandise
FavijTV represents one of Italy’s established gaming veterans with a loyal community built over years of consistent content.
Specializing in popular gaming titles and entertaining commentary, this channel has accumulated over 4.44 billion total views across 3,320 videos.
FavijTV’s authentic personality and skilled gameplay have maintained relevance in Italy’s competitive gaming landscape, attracting both casual viewers and hardcore gamers.
The channel’s strong merchandise strategy and brand partnerships have helped build a $6 million net worth, demonstrating that dedication and consistency pay off in the gaming niche.
13. Arnaldo Mangini – $1.1 Million:
Subscribers: 3.98 M
Age: 64
Source of Income: Comedy content, character acting, cross-platform partnerships
Arnaldo Mangini gained fame through his striking resemblance to Mr. Bean and his masterful physical comedy.
His expressive facial reactions and slapstick humor transcend language barriers, making him beloved worldwide.
His TikTok account has amassed 32 million followers with over 249 million likes, which he’s successfully translated to YouTube success.
Arnaldo frequently creates content with his daughter Fabiola Baglieri, adding heartwarming family appeal to his comedic videos.
Despite joining YouTube in 2007, Arnaldo’s recent surge in popularity demonstrates how cross-platform presence can reinvigorate channels.
With monthly YouTube ad revenue between $7,500 to $22,600 and a net worth of $1.1 million, Arnaldo proves you’re never too old to become a viral sensation.
14. MikeShowSha – $2.4 Million:
Subscribers: 3.59 M
Age: 34
Source of Income: Gaming content, live streaming, Twitch donations, collaborations
MikeShowSha (Federico Betti) specializes in Let’s Play videos and gameplay of popular titles like GTA V, FIFA, and The Last of Us.
As a member of the Illuminati Crew, an Italian YouTuber collective, Federico gained popularity through collaborative gaming, vlogs, and challenges that showcased authentic friendships and gaming skills.
Despite facing a heart condition in 2017 that forced a brief hiatus, he returned stronger and continues thriving on both YouTube and Twitch.
With 22–25 monthly uploads, regular Twitch streams, and active community engagement, MikeShowSha maintains dedicated audience loyalty.
His monthly YouTube ad revenue ranges from $24 to $73, supplemented by substantial Twitch income, contributing to his $2.4 million net worth and proving resilience pays off.
15. Gabby16bit – $2.8 Million:
Subscribers: 3.43 M
Age: 28
Source of Income: Gaming content (Minecraft, horror, simulation), YouTube ads, sponsorships
Gabby16bit (Gabriel Weiss) began his YouTube career in 2013 with a Don’t Starve series.
He has since expanded into various gaming genres including Minecraft, Fallout 4, Little Nightmares, Teardown, and Powerwash Simulator.
His versatile content appeals to gamers who appreciate diverse gaming experiences rather than single-game channels.
Beyond gaming, Gabriel enjoys playing piano and exploring philosophy.
The name “16bit” holds personal significance that remains a mystery to fans.
His consistent 22–25 monthly uploads and 13 million average monthly views demonstrate strong audience loyalty built through authenticity and quality.
With monthly YouTube ad revenue between $9,100 to $27,300 and a net worth of $2.8 million, Gabby16bit shows that passion and consistency create sustainable YouTube careers.
Frequently Asked Questions:
Who is the richest YouTuber in Italy in 2025?
Lionfield, with a net worth of $112.5 million, holds the highest estimated net worth, though PANDA BOI leads in subscriber count with $24.6 million net worth.
Are there any kids or teens on the list?
PANDA BOI started his channel at age 21 and is now 24, representing younger generation success on the platform.
Who is the top Italian creator from a global perspective?
Khaby Lame leads with international recognition, ranking as TikTok’s #1 most-followed user and appearing in major films and video games.
Do team or group channels perform well?
Yes, Lionfield, The Quinetto’s, and iPantellas are all successful collaborative channels proving that teamwork amplifies creativity and revenue.
What kind of content is trending in Italy’s YouTube scene?
Gaming, cultural commentary, comedy, music, family vlogs, and sports content continue to perform strongly in 2025.
Conclusion:
Italian YouTubers are thriving in a variety of niches, proving you don’t need to be in Hollywood to make it big. From multimillion-dollar gaming entrepreneurs to cultural commentators and family entertainers, these creators have inspired millions and built lasting digital legacies. Whether you’re a content creator or a curious viewer, their stories show that passion and consistency can lead to massive success.
