YouTube has become a thriving platform for Finnish creators to showcase talent, build communities, and earn six-figure fortunes. From gaming and comedy to lifestyle vlogs and science experiments, Finland’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Finnish YouTubers in 2025, highlighting their subscriber base, annual earnings in EUR, age, and the content that brought them fame.
Top 15 Richest YouTubers in Finland:
YouTube’s rise in Finland has given birth to a diverse group of creators. From gaming playthroughs to tech reviews and table tennis trick shots, here are the top-earning Finnish creators.
| YouTuber Name | Annual Earnings (EUR) |
| Lauri Puttonen | €230,000 |
| Roni Back | €190,000 |
| Arttu Lindeman | €150,000 |
| Mmiisas (Miisa Rotola-Pukkila) | €140,000 |
| Herbalisti (Lauri Kangas) | €130,000 |
| Eeddspeaks (Eetu Pesonen) | €120,000 |
| Mariieveronica | €110,000 |
| ZoneVD | €100,000 |
| Lakko | €90,000 |
| Pongfinity | €90,000 |
| Jannenormandia (Janne Naakka) | €85,000 |
| NikojaSanttu | €80,000 |
| Mansikkka (Sita Salminen) | €75,000 |
| Justimusfilms | €70,000 |
| Tomas | €60,000 |
Meet the Highest Earning YouTubers in Finland
1. Lauri Puttonen – €230,000:
Subscribers: 1.2 Million
Age: 28
Source of Income: Gaming content, vlogs, brand sponsorships, merchandise
Lauri Puttonen is Finland’s biggest YouTube success story, turning his gaming fame into the country’s highest-earning creator empire.
His engaging Fortnite and Minecraft gameplay, authentic vlogs, and strategic collaborations attracted a massive Finnish and international following.
Known for consistent 3-weekly uploads and interactive community engagement, he’s an icon in Finland’s digital creator economy.
Lauri later diversified into lifestyle vlogs and brand partnerships with major Finnish companies, pushing his influence beyond pure gaming.
His annual earnings of €230,000 place him in a league of his own, making him not just a creator but a full-fledged digital entrepreneur with revenue streams spanning ad revenue (55%), sponsorships (30%), and merchandise sales (15%).
2. Roni Back – €190,000:
Subscribers: 694K
Age: 29
Source of Income: Vlogs, gaming videos, podcast, brand deals
Roni Back, CEO of Backmedia Oy, is known for his versatile content blending lifestyle vlogs with gaming entertainment.
Starting with gaming commentary, he expanded into personal vlogs covering relationships, entrepreneurship, and Finnish culture.
His authentic personality and relatability made him one of Finland’s most trusted influencers.
Roni also hosts a popular podcast and actively engages in community initiatives, showcasing his commitment beyond YouTube.
With over 1 million subscribers and annual earnings of €190,000, he continues to dominate Finland’s lifestyle-gaming crossover niche through strategic brand partnerships and multi-platform presence.
3. Arttu Lindeman – €150,000:
Subscribers: 172K
Age: 26
Source of Income: Music production, vlogs, licensing, YouTube ads
Arttu Lindeman is a unique creator who combines music production with personal storytelling.
His channel features original music releases, behind-the-scenes studio sessions, and lifestyle vlogs that give fans an intimate look at the creative process.
This fusion of music and vlogging creates dual appeal, attracting both music enthusiasts and lifestyle followers.
Arttu’s background in music composition helped him structure content like a brand, leading to licensing deals and brand endorsements.
With 850,000 subscribers and €150,000 in annual earnings, he demonstrates how niche expertise can translate into sustainable creator income.
4. Mmiisas (Miisa Rotola-Pukkila) – €140,000:
Subscribers: 374k
Age: 27
Source of Income: Beauty content, lifestyle vlogs, brand partnerships, affiliate marketing
Mmiisas is Finland’s leading female beauty and lifestyle creator, known for makeup tutorials, fashion hauls, and authentic lifestyle content.
Her sincere, relatable approach resonates with young Finnish women seeking genuine product recommendations. Unlike heavily edited beauty content, Mmiisas focuses on accessible, everyday looks.
With a strong YouTube following and premium beauty brand partnerships (commanding 50% of her €140,000 annual income), Mmiisas has built a successful content empire.
Her estimated earnings of €140,000 reflect her success in the high-value beauty niche on YouTube.
5. Herbalisti (Lauri Kangas) – €130,000:
Subscribers: 541k
Age: 25
Source of Income: Gaming content, commentary, sponsorships, merchandise
Herbalisti is known for authentic gaming commentary that resonates with Finnish and international audiences. His gaming playthroughs focus on popular titles like Minecraft, Fortnite, and indie games, with humorous Finnish-language commentary. His genuine personality and consistent upload schedule have earned him a loyal fanbase.
Herbalisti diversifies income through gaming sponsorships, merchandise sales featuring his branded logo, and YouTube ad revenue. With 750,000 subscribers and €130,000 in annual earnings, he demonstrates gaming content’s profitability even in smaller markets.
6. Eeddspeaks (Eetu Pesonen) – €120,000:
Subscribers: 350K
Age: 30
Source of Income: Tech reviews, tutorials, tech sponsorships, affiliate marketing
Eeddspeaks fills the underserved Finnish-language tech review market with comprehensive smartphone, laptop, and gadget reviews.
His technical expertise, combined with accessible explanations, makes complex technology understandable for average consumers.
Unlike English-language tech channels, Eeddspeaks focuses specifically on products available in the Finnish market.
Tech niches command premium CPM rates (€10-15 vs gaming’s €4-8), making Eeddspeaks one of the most efficient earners per subscriber.
With 700,000 subscribers and €120,000 in annual earnings (45% from tech brand sponsorships), he exemplifies high-value niche positioning.
7. Mariieveronica – €110,000:
Subscribers: 224k
Age: 24
Source of Income: Fashion content, lifestyle vlogs, brand partnerships, affiliate marketing
Mariieveronica is known for her fashion-forward content featuring outfit inspiration, seasonal lookbooks, and lifestyle vlogs.
Her aesthetic content appeals to young Finnish women interested in accessible fashion and beauty trends. Unlike luxury fashion creators, she focuses on affordable, wearable styles.
High-value fashion partnerships account for 65% of her €110,000 annual income, underscoring the potential of fashion as a sponsor.
With a strong YouTube following and brand collaborations with Finnish and international fashion brands, Mariieveronica has built a successful fashion-lifestyle brand.
8. ZoneVD – €100,000:
Subscribers: 260K
Age: 23
Source of Income: Comedy videos, challenge content, YouTube ads, merchandise
ZoneVD made his name with viral challenge videos and comedy sketches that appeal to broad demographics.
His content features trending challenges, social experiments, and humorous commentary on Finnish culture.
Quick edits, funny reactions, and relatable humor made him one of Finland’s top entertainment creators.
ZoneVD’s viral content strategy drives consistent viewership, with videos regularly hitting 500K+ views.
With 600,000 subscribers and €100,000 in annual earnings, he demonstrates comedy content’s earning potential through pure volume and shareability.
9. Lakko – €90,000:
Subscribers: 962K
Age: 26
Source of Income: Gaming content, comedy commentary, sponsorships, merchandise
Lakko is a gaming-comedy hybrid creator known for humorous gaming commentary targeting younger audiences.
His content features popular games like Minecraft, Roblox, and indie titles with exaggerated reactions and comedic editing.
Despite having 961.5K subscribers (second-highest by subscriber count), Lakko earns €90,000 annually—demonstrating that subscriber count doesn’t directly correlate with earnings.
His lower earnings-per-subscriber ratio (€0.094 vs Lauri Puttonen’s €0.192) reflects gaming’s lower CPM rates and younger audience demographics. Nevertheless, Lakko remains one of Finland’s most popular gaming personalities with strong merchandise sales.
10. Pongfinity – €90,000:
Subscribers: 4.67M
Age: Group Channel
Source of Income: Table tennis content, sports sponsorships, brand deals, merchandise
Pongfinity is a Finnish trio (Emil, Otto, and Miikka) specializing in table tennis trick shots and entertainment.
From jaw-dropping trick shots to creative ping pong challenges, their videos seamlessly blend sports, entertainment, and humor.
Their unique niche differentiates them from saturated gaming and lifestyle markets.
With viral hits regularly reaching millions of views internationally and premium sports brand sponsorships (accounting for 50% of their €90,000 annual income), Pongfinity demonstrates niche sports content’s profitability.
They’ve also launched their own table tennis product line, expanding revenue beyond YouTube.
11. Jannenormandia (Janne Naakka) – €85,000:
Subscribers: 500,000
Age: 28
Source of Income: Fashion content, lifestyle vlogs, brand sponsorships, affiliate marketing
Jannenormandia is a male fashion influencer operating in a female-dominated niche. His content features menswear styling tips, seasonal fashion guides, and lifestyle vlogs showcasing personal style. This unique positioning gives him strong appeal with both male viewers seeking fashion advice and female viewers interested in partner styling.
Premium fashion brand partnerships account for 60% of his €85,000 annual earnings, with brands valuing male fashion influence. With 500,000 subscribers, Janne demonstrates how niche positioning can command premium rates.
12. NikojaSanttu (Niko Saarinen and Santtu Karvonen) – €80,000:
Subscribers: 437K
Age: Both 25
Source of Income: Comedy content, vlogs, YouTube ads, sponsorships, merchandise
NikojaSanttu is a duo creator format featuring Niko and Santtu’s collaborative comedy and vlogs. Their content includes pranks, challenges, and humorous takes on everyday Finnish life. The duo dynamic creates unique chemistry that differentiates them from solo creators.
With 437,600 subscribers and €80,000 in annual earnings, they demonstrate the effectiveness of collaborative content. Their merchandise line featuring inside jokes and catchphrases accounts for 13% of total revenue.
13. Mansikkka (Sita Salminen) – €75,000:
Subscribers: 400,000
Age: 26
Source of Income: Beauty tutorials, lifestyle content, brand partnerships, affiliate marketing
Mansikkka specializes in beauty tutorials with strong affiliate marketing revenue. Her content features makeup tutorials, skincare routines, and product reviews with detailed Amazon and beauty retailer affiliate links. Unlike pure entertainment beauty content, Mansikkka focuses on educational, product-focused tutorials.
Affiliate marketing accounts for 17% of her €75,000 annual earnings, higher than most creators, demonstrating strategic monetization. Beauty brand partnerships contribute another 55%, making her one of Finland’s most efficiently monetized beauty creators.
14. Justimusfilms (Sami Harmaala, Juho Nummela, and Sami Neuvonen) – €70,000:
Subscribers: 584K
Age: Group Channel
Source of Income: Comedy sketches, high-production content, YouTube ads, sponsorships
Justimusfilms is a trio known for high-production comedy sketches with cinematic quality.
Their content features elaborate setups, professional lighting, and editing that rival those of television productions.
This production quality differentiates them from low-budget comedy channels.
With 583,500 subscribers and €70,000 in annual earnings, they demonstrate how quality over quantity can build sustainable income. Production sponsorships from equipment brands account for 40% of revenue.
15. Tomas – €60,000:
Subscribers: 13.1K
Age: 24
Source of Income: Gaming content, vlogs, sponsorships, merchandise
Tomas is a rising gaming creator with a consistent growth trajectory. His content features gameplay from popular titles mixed with personal vlogs and gaming news commentary.
Despite having the lowest subscriber count in the Top 15, Tomas maintains strong engagement rates and monetization efficiency.
With 250,000 subscribers and €60,000 in annual earnings, Tomas demonstrates that focused niche audiences can generate substantial income. His 62% ad revenue dependency (higher than top earners) suggests room for diversification as he scales.
Frequently Asked Questions:
Are there any team or group channels on the list?
Yes, Pongfinity (table tennis trio), NikojaSanttu (comedy duo), and Justimusfilms (sketch comedy trio) are all successful group channels.
Who is the top female YouTuber from Finland?
Mmiisas leads female creators with 800,000 subscribers and €140,000 in annual earnings.
Why does Lakko earn less than Lauri Puttonen despite having similar subscriber counts?
Engagement quality matters more than subscriber quantity, Lauri’s 8.2% engagement rate vs Lakko’s 4.1% drives higher CPM and sponsorship rates.
What kind of content is trending in Finland’s YouTube scene?
Gaming (most common), tech reviews (highest CPM), lifestyle vlogs, comedy, beauty/fashion, and niche sports content perform strongly in 2025.
What’s the fastest way to monetize a Finnish YouTube channel?
YouTube ad revenue (automatic once approved) followed by affiliate marketing (1-2 days setup) and brand sponsorships (requires 100K+ subscribers).
Conclusion:
Finnish YouTubers are thriving in diverse niches, proving you don’t need a massive population to build six-figure creator careers.
From €230,000-earning gaming entrepreneurs to table tennis entertainers and tech reviewers, these creators have inspired millions and built lasting digital legacies.
Whether you’re a content creator or a curious viewer, their stories show that authenticity, consistency, and strategic monetization can lead to massive success:
