YouTube has become a thriving platform for Brazilian creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From philanthropic content and gaming to children’s songs and religious inspiration, Brazil’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Brazilian YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Brazil:
YouTube’s rise in Brazil has given birth to a diverse group of creators. From comedy skits to high-octane gaming and charitable giving, here are the top-earning Brazilian creators.
| YouTuber Name | Net Worth (USD) |
| Rafa & Luiz | $28.39 million |
| Jazzghost | $15.06 million |
| Felipe Neto | $13.3 million |
| Camila Loures | $9.67 million |
| Whindersson Nunes | $9.6 million |
| Anitta | $40 million* |
| Painzeiro | $5-7 million |
| Renato Garcia YT | $4-6 million |
| Juliana Baltar | $4-6 million |
| Enaldinho | $6-9 million |
| Bispo Bruno Leonardo | $8-12 million |
| LUCCAS NETO | $8-12 million |
| Galinha Pintadinha | $15-20 million |
| Iohanan Carvalho (Ronazim) | $2-4 million |
| Discovery Kids Brasil | $3-5 million |
Meet the Highest Earning YouTubers In Brazil
1. Rafa & Luiz – $28.39 Million:
Subscribers: 31.5 Million (estimated)
Age: Mid-30s
Source of Income: Philanthropic content, brand sponsorships, merchandise, YouTube ads
Rafa & Luiz are Brazil’s biggest YouTube success story, turning philanthropic entertainment into a multimillion-dollar empire.
Their engaging charitable challenges, genuine giving campaigns, and heartwarming content attracted a massive global following.
The duo pioneered the “giving back” content format in Brazil, where entertainment and social impact converge.
Known for consistent uploads and authentic community engagement, they’re icons in Brazil’s YouTube landscape.
Their net worth of $28.39 million places them at the top, making them not just creators but full-fledged philanthropic entrepreneurs who prove purpose-driven content is the most profitable.
2. Jazzghost – $15.06 Million:
Subscribers: 21.8 Million
Age: Mid-20s
Source of Income: Gaming videos, Minecraft content, sponsorships, Twitch streaming
Jazzghost, whose real name is Juliano Barros, is known for his engaging Minecraft gameplay and horror game content.
Starting with casual gaming videos, he exploded into the spotlight with consistent Minecraft builds and horror playthroughs.
His energetic personality, strategic gameplay, and authentic reactions made him one of Brazil’s top gaming creators.
Jazzghost also streams on Twitch and frequently collaborates with other Brazilian gamers, expanding his reach.
With over 30 million subscribers and a net worth of $15.06 million, he continues to dominate the gaming scene with creativity and dedication.
3. Felipe Neto – $13.3 Million:
Subscribers: 47.5 Million
Age: 36
Source of Income: Lifestyle content, entertainment, brand deals, book sales, speaking engagements
Felipe Neto is a Brazilian cultural phenomenon who built his empire on comedy, social commentary, and entertainment content.
Based in Rio de Janeiro, his witty takes on Brazilian culture, politics, and internet trends have gained massive popularity across Latin America. He started with comedy and parody videos but evolved into a voice for Brazilian youth.
Felipe’s background in entertainment and business helped him structure his content into a full media empire, leading to partnerships with major brands and his own production company. His $13.3 million net worth reflects his success as Brazil’s most influential YouTuber.
He’s proof that authentic personality and cultural relevance can dominate YouTube.
4. Camila Loures – $9.67 Million:
Subscribers: 16.1 Million
Age: 28
Source of Income: Lifestyle vlogs, beauty content, brand partnerships, affiliate marketing
Camila Loures is a lifestyle and beauty creator known for her relatable personality and engaging vlogs. Based in São Paulo, her content centers around fashion hauls, makeup tutorials, daily routines, and lifestyle tips. Her sincere, authentic approach resonates with young Brazilian women seeking relatable content. With a strong YouTube following and numerous beauty brand partnerships, Camila has built a successful lifestyle brand. Her estimated net worth of $9.67 million reflects her dominance in the beauty and lifestyle niche, making her one of Brazil’s top female creators.
5. Whindersson Nunes – $9.6 Million:
Subscribers: 44.7 Million
Age: 30
Source of Income: Comedy content, Netflix specials, music career, live tours, brand deals
Whindersson Nunes is Brazil’s comedy king with over 44 million subscribers and a multi-platform entertainment career.
His stand-up style comedy, relatable sketches, and social observations made him a household name.
Starting from humble beginnings in Piauí, Whindersson’s authentic humor about Brazilian life resonated across demographics.
He expanded beyond YouTube into music, releasing songs that topped Brazilian charts, and Netflix specials that showcased his comedy globally.
His quick wit, cultural insights, and genuine personality have built a loyal fanbase.
With a net worth of $9.6 million, he continues to evolve as a multi-platform entertainer.
6. Galinha Pintadinha – $15-20 Million:
Subscribers: 38.6 Million
Age: Group Channel
Source of Income: Children’s music, brand licensing, merchandise, YouTube ads
Galinha Pintadinha (Little Blue Chicken) is Brazil’s answer to Baby Shark, creating vibrant children’s music content for preschoolers.
Based in Brazil, their catchy songs, colorful animations, and joyful performances have gained massive popularity across Portuguese-speaking countries worldwide.
The channel focuses on teaching letters, numbers, and values through music.
Parents trust Galinha Pintadinha for safe, engaging videos, making it a go-to brand in Brazilian children’s entertainment.
With billions of views and a massive merchandise empire, they’ve become one of Brazil’s most successful kids’ channels globally.
7. LUCCAS NETO – $8-12 Million:
Subscribers: 53.6 Million
Age: 30s
Source of Income: Children’s content, toy reviews, live shows, YouTube ads
Luccas Neto dominates Brazil’s children’s entertainment space with content specifically designed for kids ages 3–10.
His energetic personality, colorful productions, and child-friendly challenges have made him one of Brazil’s most-watched creators.
His videos feature toy unboxings, challenges, educational content, and character-driven storylines that kids love watching repeatedly.
Luccas has expanded beyond YouTube with live tours across Brazil, merchandise lines, and partnerships with major toy brands.
His estimated net worth of $8–12 million reflects the lucrative nature of family-friendly content in Brazil.
8. Bispo Bruno Leonardo – $8-12 Million:
Subscribers: 63.3 Million
Age: 50s
Source of Income: Religious content, daily prayers, book sales, church donations
Bispo Bruno Leonardo is Brazil’s leading religious content creator with the highest YouTube Score (97.0/100) in the country.
As the founder of Igreja Batista Avivamento Mundial, he has dedicated his life to spreading the gospel through digital platforms.
His YouTube channel, with over 40 million subscribers, offers daily prayers, spiritual guidance, and transformative faith messages.
He actively engages with his audience, encouraging faith, community support, and personal spiritual growth.
His content creates deep emotional connections, with followers returning daily for inspiration.
His estimated net worth of $8–12 million comes from YouTube ads, book sales, and ministry support.
9. Anitta – $40 Million:
Subscribers: 18.1 Million
Age: 31
Source of Income: Music career, music videos, brand endorsements, concert tours
Anitta brings a $40 million net worth to YouTube, primarily built through her international music career.
The Brazilian pop superstar uses YouTube to amplify her music reach with viral music videos, behind-the-scenes content, and artist vlogs.
Her collaborations with international artists like J Balvin, Maluma, and Cardi B have expanded her global audience.
Anitta’s strategic use of YouTube for music distribution, combined with her vibrant personality and business acumen, makes her one of Brazil’s most successful entertainers.
While music streaming is her primary income, YouTube plays a crucial role in her $40 million empire.
10. Enaldinho (Enaldo Lopes) – $6-9 Million:
Subscribers: 44 Million (YouTube), 14.7M (Instagram), 18.8M (TikTok)
Age: Late 20s
Source of Income: Pranks, challenges, vlogs, brand deals, merchandise
Enaldinho is a multi-platform entertainment mogul with massive followings across YouTube, Instagram, and TikTok.
His content primarily features pranks, challenges, and family-friendly vlogs that appeal to Gen Z audiences.
His authentic personality, creative challenges, and relatable content have built one of Brazil’s largest creator communities.
Enaldinho’s business savvy extends to merchandise lines, brand partnerships with major companies, and live event appearances.
His estimated $6–9 million net worth reflects his success in building a diversified creator business across multiple platforms.
11. Painzeiro – $5-7 Million:
Subscribers: 21.8 Million
Age: Late 20s
Source of Income: Comedy sketches, brand integrations, live shows, merchandise
Painzeiro has carved a unique comedy niche with relatable humor targeting Brazilian millennials.
His quick-cut sketches, social commentary, and parodies of everyday Brazilian life resonate with young adults navigating modern challenges.
His content style, fast-paced, trendy, and algorithmically optimized, has built a loyal following.
Painzeiro monetizes through YouTube ads, strategic brand integrations in sketches, live comedy tours across Brazil, and merchandise sales.
His estimated net worth of $5–7 million demonstrates the profitability of comedy content when executed with cultural relevance and consistency.
12. Renato Garcia YT – $4-6 Million:
Subscribers: 30.5 Million
Age: 30s
Source of Income: Motorcycle vlogs, gear reviews, travel content, sponsorships
Renato Garcia YT owns the motorcycle vlogging space in Brazil with dedicated automotive content.
His adventure travel vlogs, motorcycle reviews, and riding tips appeal to Brazil’s passionate motorcycle community.
His content combines breathtaking Brazilian landscapes with motorcycle culture, creating engaging travel-adventure hybrid content.
Renato’s audience, predominantly male motorcycle enthusiasts ages 25–45, represents a high-value demographic for premium sponsorships.
Partnerships with motorcycle manufacturers (Honda, Yamaha), gear companies, and tourism boards contribute significantly to his estimated $4–6 million net worth.
13. Juliana Baltar – $4-6 Million:
Subscribers: 19.4 Million
Age: Mid-20s
Source of Income: Entertainment content, challenges, vlogs, brand deals
Juliana Baltar commands 18 million subscribers with entertainment content targeting Gen Z audiences.
Her challenges, lifestyle vlogs, and trend participation keep her channel consistently growing.
Juliana’s relatable personality, strategic trend participation, and high upload frequency (3–5 videos weekly) maintain strong algorithm performance.
She monetizes through YouTube ads, Instagram sponsored content, TikTok brand deals, and merchandise.
Her estimated net worth of $4–6 million reflects her success in the competitive entertainment space, where personality and consistency are key.
14. Iohanan Carvalho (Ronazim) – $2-4 Million:
Subscribers: 8.67 Million
Age: Mid-20s
Source of Income: Gaming content, storytelling, brand partnerships, YouTube ads
Ronazim blends gaming with comedic storytelling, creating a unique hybrid content style.
With 6.6 million subscribers and a 94.0/100 YouTube Score, he represents Brazil’s rising generation of creators.
His content features gaming experiences interwoven with personal anecdotes and humorous observations about Brazilian gamer culture.
His high engagement rates, above industry averages, signal strong community loyalty.
Ronazim’s rapid growth trajectory (2023–2025) and collaboration opportunities with top creators position him for future top-tier status.
His estimated $2–4 million net worth will likely grow significantly as he expands his content strategy.
15. Discovery Kids Brasil – $3-5 Million:
Subscribers: 5.11 Million
Age: Group Channel
Source of Income: Animated children’s content, YouTube ads, brand licensing
Discovery Kids Brasil represents the lucrative children’s content market with 5.1 million subscribers and 2.5 billion total views.
Their animated educational content for preschoolers generates premium CPM rates ($5–$10) compared to general content ($0.50–$3).
Monthly earnings range from $16K–$48K, translating to $576K–$1.7M annually from YouTube alone.
The channel benefits from high watch time (children watch repeatedly), advertiser demand from toy companies, and family-safe brand partnerships.
Their estimated net worth of $3–5 million reflects the power of children’s content in Brazil’s YouTube economy.
Conclusion:
Brazilian YouTubers are thriving in a variety of niches, proving you don’t need Hollywood to make it big. From multimillion-dollar philanthropists to gaming entrepreneurs, children’s entertainers, and cultural commentators, these creators have inspired millions and built lasting digital legacies. Whether you’re a content creator or a curious viewer, their stories show that passion, consistency, and cultural relevance can lead to massive success.
