YouTube has become a thriving platform for Argentine creators to showcase talent, build communities, and earn multimillion-dollar fortunes.
From children’s animated songs and gaming to music production and comedy, Argentina’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Argentine YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Leading the pack is El Reino Infantil, the most successful Spanish-language children’s channel globally, with 70.3 million subscribers and a staggering $132 million net worth.
From billion-view children’s content to gaming channels with 93 million subscribers, Argentina’s YouTube landscape demonstrates the incredible earning potential of Spanish-language content creation.
Whether you’re an aspiring content creator or simply curious about YouTube’s earning potential in Latin America, this comprehensive guide reveals the strategies, earnings, and success stories behind Argentina’s digital elite.
Top 15 Richest YouTubers in Argentina:
YouTube’s rise in Argentina has given birth to a diverse group of creators. From children’s entertainment and gaming to music production and social impact content, here are the top-earning Argentine creators.
| YouTuber Name | Net Worth (USD) | Subscribers |
| El Reino Infantil | $132 million | 70.3M |
| Alejo Igoa | $113 million | 93.8M |
| TheDonato | $42.8 million | 42.8M |
| Ian Lucas | $37.4 million | 37.4M |
| La Granja de Zenón | $33.1 million | 44.7M |
| El Payaso Plim Plim | $31.6 million | 31.6M |
| BigChungus | $29 million | 29M |
| DrossRotzank | $23.9 million | 23.9M |
| Paulo Londra | $23.3 million | 23.3M |
| Lyna | $22.9 million | 22.9M |
| Bizarrap | $22.7 million | 22.7M |
| Benja Calero | $22.5 million | 22.5M |
| El Reino a Jugar | $20.6 million | 20.6M |
| Natupuboldi | $19.7 million | 19.7M |
| Mati Spano | $16.7 million | 16.7M |
Meet the Highest Earning YouTubers in Argentina
1. El Reino Infantil – $132 Million (THE BEST):
Subscribers: 70.3 Million
Age: Channel (Founded 2011)
Source of Income: Children’s songs, brand licensing, YouTube ads, streaming deals, merchandise
El Reino Infantil is Argentina’s biggest YouTube success story, dominating the Spanish-language children’s entertainment market with 69.64 billion total views, the highest of any Argentine channel.
Despite having 23.5 million fewer subscribers than Alejo Igoa, El Reino Infantil generates significantly more revenue ($63.3 million annually) due to premium CPM rates ($7–12 per 1,000 views) and superior total viewership.
The channel’s animated nursery rhymes, educational songs, and the beloved “La Granja de Zenón” series have captured hearts across Latin America, Spain, and the United States.
Their content is evergreen; videos from years ago still generate millions of monthly views as new generations discover them.
Beyond YouTube, El Reino Infantil has built a multimedia empire including streaming platform deals (Netflix, Disney+), merchandise licensing (toys, clothing, books), live theatrical performances across Latin America, and educational partnerships.
Their net worth of $132 million places them in the elite tier of global content creators, making them not just YouTubers but full-fledged entertainment entrepreneurs.
2. Alejo Igoa – $113 Million:
Subscribers: 94 Million
Age: 28
Source of Income: Gaming content, brand sponsorships, merchandise, live streaming
Alejo Igoa holds the crown for the highest subscriber count in Argentina with 93.8 million followers, making him one of the most popular creators in Latin America.
His engaging personality, consistent daily uploads, and trending gaming content have built an empire that generates 18–30 million daily views.
Starting with gaming commentary and challenges, Alejo’s content focuses on mystery unboxings, adventurous challenges, and collaborative videos with other creators.
His 15-minute video format is optimized for mid-roll ads, maximizing revenue from each upload.
Despite having more subscribers than El Reino Infantil, his gaming content commands lower CPM rates ($3–5 per 1,000 views), resulting in annual earnings of $19.6 million.
Alejo’s Favikon YouTube Score of 97.3/100 is the highest in Argentina, demonstrating his exceptional engagement and influence.
His quick edits, authentic reactions, and community-focused approach have created one of the most loyal fanbases in Latin American gaming.
3. TheDonato – $42.8 Million:
Subscribers: 42.8 Million
Age: 24
Source of Income: Mobile gaming (Free Fire), sponsorships, YouTube ads
TheDonato carved a niche in Latin America’s mobile gaming explosion, specifically Garena Free Fire, one of the most popular mobile battle royale games in the region.
His energetic commentary, gaming challenges, and tips have attracted 42.8 million subscribers who tune in for daily gameplay content.
With 3,960 videos published, TheDonato exemplifies the high-volume content strategyposting multiple videos daily to maintain algorithm visibility and audience engagement.
His 8.31 billion total views demonstrate sustained viewership, though his views-per-video average (2.1 million) is lower than top-tier creators.
His success reflects the massive opportunity in mobile gaming content, which has lower barriers to entry than PC or console gaming.
TheDonato’s humorous approach and relatable gaming struggles resonate with young audiences across Latin America.
4. Ian Lucas – $37.4 Million:
Subscribers: 37.4 Million
Age: 26
Source of Income: Entertainment content, music streaming, brand deals, live performances
Ian Lucas is a multifaceted entertainer combining YouTube pranks, challenges, and vlogs with a successful music career.
His engaging and humorous videos, often featuring collaborations with fellow creators like Fede Vigevani, have built a loyal audience of 37.4 million subscribers.
What sets Ian apart is his revenue diversification, his music is available on major streaming platforms (Spotify, Apple Music, YouTube Music), providing substantial passive income beyond YouTube ads.
His annual earnings of $14.9 million come from multiple sources: YouTube ads ($8–10M), music streaming ($3–4M), brand partnerships ($2–3M), and live performances ($1–2M).
His Favikon YouTube Score of 94.2/100 reflects strong content quality and audience engagement.
Ian’s content mix of 40% pranks, 30% challenges, 20% music videos, and 10% vlogs keeps his audience entertained across formats.
5. La Granja de Zenón – $33.1 Million:
Subscribers: 44.7 Million
Age: Channel (Part of El Reino Infantil network)
Source of Income: Children’s educational content, brand licensing, YouTube ads
La Granja de Zenón is the successful spin-off of El Reino Infantil, focusing specifically on farm-themed educational content for children.
With 37.78 billion total views, it ranks #3 in Argentina for total viewership, an impressive achievement demonstrating the power of the El Reino brand.
The channel’s catchy songs about farm animals, nature, and agricultural themes provide educational value while entertaining young viewers.
Each video teaches children about animal sounds, farm life, and environmental awareness through colorful 3D animation and memorable music.
As part of the El Reino Infantil network, La Granja de Zenón benefits from cross-promotion, shared production resources, and established distribution channels.
The channel generates $15–18 million annually through YouTube ads, merchandise tied to the El Reino brand, and licensing deals.
6. El Payaso Plim Plim – $31.6 Million:
Subscribers: 31.6 Million
Age: Character Channel
Source of Income: Educational entertainment, brand licensing, YouTube ads
El Payaso Plim Plim is a character-based children’s channel featuring the adventures of Plim Plim the clown, who teaches preschoolers about social skills, problem-solving, and emotional development.
With 42.37 billion total views, the second-highest in Argentina, the channel demonstrates exceptional audience retention and content appeal.
The channel’s 2,040 videos cover topics like sharing, friendship, overcoming fears, and basic education through engaging stories and songs.
Parents trust Plim Plim for safe, educational content, making it a go-to channel for early childhood entertainment.
Despite having fewer subscribers than some gaming channels, El Payaso Plim Plim’s massive view count and premium CPM rates ($7–12) from children’s content generate $12–15 million annually.
The channel’s 20.8 million average views per video ranks among the highest in Argentina.
7. BigChungus – $29 Million:
Subscribers: 29 Million
Age: 25
Source of Income: Social impact content, brand partnerships, YouTube ads
BigChungus creates transformative content focused on helping people and animals in need, environmental initiatives, and community improvement projects.
Similar to MrBeast’s philanthropic approach but tailored for Latin American communities, BigChungus has built 29 million subscribers through viral acts of kindness.
His content includes helping struggling families, animal rescue operations, cleaning polluted rivers, and community improvement initiatives.
This social impact content generates high emotional engagement, leading to viral sharing and strong brand appeal from companies wanting to associate with positive change.
With 876 videos and 5.38 billion total views, BigChungus maintains a Favikon YouTube Score of 93.9/100, reflecting his strong community connection and content quality.
His average of 6.1 million views per video demonstrates consistent audience interest in feel-good, impactful content.
8. DrossRotzank – $23.9 Million:
Subscribers: 24 Million
Age: 45
Source of Income: Horror content, mystery narrations, YouTube ads
DrossRotzank is one of Argentina’s longest-running successful channels, known for detailed research and compelling storytelling about horror, mysteries, and paranormal phenomena.
Based in Buenos Aires, his content features narrated horror stories, mysteries, and deep dives into dark topics that captivate Spanish-speaking audiences globally.
With 1,910 videos and 6.9 billion total views, DrossRotzank represents the power of evergreen content, his horror stories remain relevant and continue attracting new viewers years after publication.
His authentic, conversational narration style and thorough research have built a dedicated fanbase across Latin America.
His 3.6 million average views per video demonstrate consistent performance, and his niche horror/mystery content attracts engaged viewers who watch complete videos, improving retention metrics and ad revenue.
9. Paulo Londra – $23.3 Million:
Subscribers: 23.4 Million
Age: 27
Source of Income: Music videos, streaming royalties, concert tours, YouTube ads
Paulo Londra is an Argentine rapper who has leveraged YouTube to build a global music career.
His collaborations with major artists like Duki and Ed Sheeran have generated millions of views, with his album ‘Back To The Game’ becoming a cultural phenomenon.
With only 114 videos generating 10.05 billion views, Paulo Londra has the second-highest views-per-video average in Argentina at 88.2 million, demonstrating the viral potential of quality music content.
His Favikon YouTube Score of 92.1/100 reflects his strong influence in the Latin music scene.
His revenue diversification is exceptional: YouTube ads ($5–6M), streaming royalties from Spotify and Apple Music ($2–3M), and concert tours ($1–2M) combine for $9.1 million in annual earnings.
His music videos serve as both entertainment and promotional tools for his broader music career.
10. Lyna – $22.9 Million:
Subscribers: 22.9 Million
Age: 29
Source of Income: Gaming (Roblox), merchandise, books, YouTube ads
Lyna (Evelyn Vallejos) has built a gaming empire focused primarily on Roblox content, appealing to children and young teenagers.
Based in Buenos Aires, her playful personality and daily video uploads have created 5,860 videos generating 9.87 billion views.
Her content showcases various Roblox games, challenges, and humorous scenarios that resonate with her young audience.
Beyond YouTube, Lyna has successfully launched merchandise and published books, demonstrating smart revenue diversification.
With a Favikon YouTube Score of 93.4/100, Lyna ranks among Argentina’s most influential gaming creators.
Her consistent daily uploads and strong community engagement across YouTube, TikTok, and Instagram have built a loyal, multi-platform following.
11. Bizarrap – $22.7 Million:
Subscribers: 22.7 Million
Age: 26
Source of Income: Music production, streaming royalties, brand partnerships, live performances
Bizarrap revolutionized Latin music production with his innovative “BZRP Music Sessions” high-quality collaborations with top Latin artists, including Shakira, Residente, and Quevedo.
His unique beats, professional production, and strategic artist partnerships have made him one of the most influential music producers in the world.
With only 90 videos generating 10.57 billion views, Bizarrap has the highest views-per-video average in Argentina at 117.4 million—proving that quality over quantity can generate massive success. His Favikon YouTube Score of 93.4/100 reflects his exceptional content quality.
His limited release strategy builds massive anticipation for each new session, with fans eagerly awaiting announcements.
His annual earnings of $9.7 million come from YouTube ads ($4M), music streaming royalties ($3M), brand partnerships with audio equipment companies ($2M), and live performances ($700K).
12. Benja Calero – $22.5 Million:
Subscribers: 22.6 Million
Age: 23
Source of Income: Gaming, sports content, brand partnerships, entrepreneurial ventures
Benja Calero creates engaging content around gaming, sports (particularly football), and humorous challenges that resonate with young Argentine audiences.
With 2,010 videos and 9.47 billion views, he maintains a balanced content strategy with 4.7 million average views per video.
His involvement in the Dou FC community (a football-themed creator initiative) showcases his entrepreneurial spirit.
He’s also opened a pizzeria, demonstrating diversification beyond digital content creation.
His Favikon YouTube Score of 95.7/100 is among the highest in Argentina.
Benja’s annual earnings of $6.2 million come from YouTube ads, gaming sponsorships, brand partnerships, and his business ventures.
His content mix keeps audiences engaged across gaming, sports, and lifestyle topics.
13. El Reino a Jugar – $20.6 Million:
Subscribers: 20.6 Million
Age: Channel (Part of El Reino Infantil network)
Source of Income: Children’s educational gaming content, YouTube ads, El Reino brand licensing
El Reino a Jugar bridges the gap between gaming content and children’s educational entertainment, creating a unique niche in the market.
As part of the El Reino Infantil brand, it benefits from established distribution networks and cross-promotion opportunities.
With 1,170 videos generating 15.35 billion total views, the channel maintains strong performance with 13.1 million average views per video.
The content focuses on child-friendly gaming experiences, teaching problem-solving and creativity through gameplay.
Annual earnings of $13.3 million come primarily from YouTube ads, with additional revenue from the broader El Reino merchandise ecosystem.
The channel demonstrates how educational value can be integrated into gaming content for younger audiences.
14. Natupuboldi – $19.7 Million:
Subscribers: 19.7 Million
Age: 25
Source of Income: Entertainment, challenges, lifestyle content, brand partnerships
Nati Uboldi (Natupuboldi) creates daily entertainment videos featuring humorous sketches, relatable scenarios, and lifestyle insights that resonate with younger demographics. Her 1,280 videos have generated 9.63 billion views, with 7.5 million average views per video.
Her content focuses on personal experiences, challenges, and authentic storytelling that builds strong connections with viewers. Her Favikon YouTube Score of 95.2/100 reflects her excellent content quality and audience engagement.
With annual earnings of $6.7 million, Nati demonstrates the earning potential of consistent, relatable content that connects with audiences on a personal level.
15. Mati Spano – $16.7 Million:
Subscribers: 16.7 Million
Age: 24
Source of Income: Challenges, entertainment content, YouTube ads
Mati Spano rounds out the top 15 with 16.7 million subscribers and diverse entertainment content.
With 2,090 videos generating 10.95 billion total views, he maintains a strong performance with varied challenge-based content.
His mixed entertainment format includes challenges, pranks, and engaging scenarios that appeal to young audiences across Latin America.
Annual earnings of $8.2 million demonstrate the continued viability of challenge-based content when executed with creativity and consistency.
Frequently Asked Questions:
Who is the richest YouTuber in Argentina in 2025?
El Reino Infantil, with a net worth of $132 million and annual earnings of $63.3 million, is Argentina’s richest YouTuber.
Who has the most subscribers in Argentina?
Alejo Igoa leads with 93.8 million subscribers, though El Reino Infantil generates higher revenue due to superior total views (69.64B vs. 28.55B) and premium CPM rates.
Are there any kids or teens on the list?
While not children themselves, channels like El Reino Infantil, La Granja de Zenón, and El Payaso Plim Plim create content specifically for children and are among the highest earners.
Do team or group channels perform well?
Yes, El Reino Infantil operates as a production company with multiple channel properties (La Granja de Zenón, El Reino a Jugar) that collectively generate over $150 million.
What is El Reino Infantil’s secret to success?
Evergreen content that remains relevant for years, premium CPM rates from family-friendly advertisers, multiple revenue streams (merchandise, licensing, streaming), and consistent 14-year production.
Conclusion:
Argentine YouTubers are thriving in a variety of niches, proving you don’t need to be in Hollywood to make it big. From billion-view children’s entertainment to gaming empires and music production powerhouses, these creators have inspired millions and built lasting digital legacies.
Whether you’re a content creator or a curious viewer, their stories show that passion, consistency, and strategic content creation can lead to massive success.
El Reino Infantil’s $132 million empire demonstrates the power of evergreen children’s content combined with smart brand building. Alejo Igoa’s 93.8 million subscribers prove that gaming content can build massive audiences.
Bizarrap’s quality-over-quantity approach shows that 90 well-produced videos can generate more value than thousands of average uploads.
