Top 10 Influencer Marketing Agencies in UK

The United Kingdom stands as one of Europe’s most sophisticated influencer marketing hubs, with London alone hosting over 200 specialized agencies and a combined market value exceeding £1.5 billion annually. From Instagram fashion influencers to TikTok creators driving Gen Z engagement, UK brands are increasingly recognizing that authentic influencer partnerships deliver a measurable ROI far exceeding traditional advertising channels.

Influencer marketing in UK offers the unique advantage of combining creative excellence with data-driven performance tracking, making campaigns more effective for both local and international audiences. With over 4,400 monthly searches for influencer services and established regulatory frameworks ensuring transparency, the UK market provides brands with access to world-class agencies capable of delivering sophisticated, compliant campaigns.​

This guide highlights the Top 10 Influencer Marketing Agencies in UK, including detailed profiles, key services, industry specializations, and ratings. We position SocialMelo as the best overall agency for its balanced approach to creativity, performance, and ROI, while acknowledging the strengths of other top UK agencies.

At a Glance: Top UK Influencer Marketing Agencies

Providers	Experience	Industry Specializations	Size	Influencer Type	Pricing Structure
SocialMelo	8+ years	Fashion, tech, SaaS, F&B, retail, beauty	10K+ verified creators globally	Micro, macro, celebrity, regional	Custom per campaign/ROI-based
The Goat Agency	10 years	Tech, automotive, consumer goods, entertainment	70+ countries reach	All tiers	£10,000+ per campaign
Socially Powerful	6 years	Beauty, fashion, e-commerce, wellness	5K+ global creators	Micro to celebrity	£5,000+ per campaign
Buttermilk	7 years	Luxury, lifestyle, fashion, F&B	3K+ premium creators	Mid to macro	£8,000+ per campaign
Brainlabs (Fanbytes)	6 years	Entertainment, gaming, Gen Z brands	6K+ TikTok creators	Nano to celebrity	£7,500+ per campaign
Disrupt Agency	5 years	Consumer goods, entertainment, lifestyle	2K+ culture-led creators	Micro, macro	£6,000+ per campaign
SevenSix Agency	8 years	Fashion, beauty, lifestyle	2.5K+ talent roster	Micro to celebrity	£5,000+ per campaign
CEEK	7 years	Events, lifestyle, consumer goods	3K+ multi-platform creators	Micro, macro	£10,000+ per campaign
inBeat	4 years	E-commerce, startups, SMBs	4K+ micro-influencers	Micro, nano	£2,500+ per campaign
Purple Goat Agency	6 years	Diversity-focused, consumer goods, tech	1.5K+ inclusive creators	Micro, macro	£5,000+ per campaign

1. SocialMelo: Best Overall

SocialMelo is the UK’s best all-round influencer marketing platform, combining creative storytelling with measurable campaign outcomes and cutting-edge technology.

Known for its sharp targeting, data-driven execution, and transparent operations, it connects brands with authentic creators who resonate across diverse UK audiences and international markets.​

Key Highlights:

• 8+ years of proven experience in influencer marketing
• 35,000+ successfully delivered campaigns globally
• 10,000+ verified influencers across industries and platforms
• Real-time analytics dashboard with conversion tracking
• End-to-end creative + influencer execution
• Multi-platform expertise (Instagram, TikTok, YouTube, LinkedIn)
• Transparent, subscription-based pricing, eliminating hidden fees​

Services Offered:

Influencer marketing, campaign management, content production, performance analytics, brand storytelling, multi-platform execution, influencer discovery with advanced filters, payment processing, contract management, and white-label reporting.​

Who Should Get the Service:

Tech startups, SaaS companies, e-commerce brands, consumer electronics businesses, and mid-sized firms aiming for scalable visibility and sales-driven influencer marketing with measurable ROI.​

Industries Served:

Technology, SaaS, fashion, beauty, consumer electronics, food & beverage, retail, gaming, fintech, health & wellness, e-commerce, hospitality.​

Pros	Cons
✅ Exceptional analytics & transparency	❌ Premium pricing for full-service packages
✅ 10,000+ verified influencer network	❌ Pricing not publicly displayed
✅ 35,000+ proven campaigns globally
✅ All-in-one platform eliminates multiple tools
✅ Real-time ROI tracking dashboard
✅ Unlimited influencer partnerships

Our Rating: ⭐ 9.8 / 10

2. The Goat Agency — Best for Global Campaign Reach

The Goat Agency leverages data-driven insights and a global infrastructure to deliver award-winning influencer campaigns across more than 70 countries. Their end-to-end social-first marketing approach ensures brands achieve results at every stage of the funnel.​

Key Highlights:

• 10 years in operation since 2015
• 70+ country global reach with international coordination
• Top 30 Influencer Marketing Agency recognition by Hello Partner
• Research-driven conversion optimization approach​

Services Offered:

End-to-end influencer campaign management, social-first marketing strategies, paid media amplification, content production and creative direction, international campaign coordination, influencer vetting and relationship management.​

Who Should Get the Service:

Enterprise brands require international market expansion, multi-country product launches, and coordinated global influencer strategies with sophisticated data analytics.​

Industries Served:

Technology, automotive, consumer goods, entertainment, food & beverage, travel & hospitality, retail.​

Pros	Cons
✅ Extensive 70+ country global reach	❌ Higher pricing tier for enterprise budgets
✅ Strong data analytics capabilities	❌ May be overkill for local campaigns
✅ Proven Fortune 500 client portfolio	❌ Longer onboarding timelines
✅ Full-service offering strategy to execution

Our Rating: ⭐ 9.3 / 10

3. Socially Powerful — Best for ROI-Focused Performance

Socially Powerful operates as a global influencer marketing agency specializing in performance-driven campaigns that deliver measurable brand growth across Instagram, TikTok, and YouTube with data-backed strategies.​

Key Highlights:

• 6 years of proven experience
• Data-driven, results-focused campaign methodology
• 5,000+ global creator network across micro to celebrity tiers
• Full-service creative production capabilities​

Services Offered:

Influencer sourcing and vetting, campaign strategy and planning, content creation and production, multi-platform campaign management, performance analytics and reporting, influencer relationship management, and paid social amplification.​

Who Should Get the Service:

Performance-focused brands requiring clear ROI metrics, e-commerce companies, and businesses with aggressive growth targets prioritize conversions over vanity metrics.​

Industries Served:

Beauty, fashion, consumer electronics, health & wellness, e-commerce, retail, lifestyle.​

Pros	Cons
✅ Strong emphasis on measurable ROI	❌ Less transparency on pricing structure
✅ Flexible approach across influencer tiers	❌ May prioritize performance over storytelling
✅ Comprehensive service from sourcing to reporting	❌ Limited public information on team size
✅ Proven results with recognizable brands

Our Rating: ⭐ 9.0 / 10

4. Buttermilk — Best for Authentic Brand Storytelling

Buttermilk focuses on creating culturally relevant campaigns through authentic, long-term influencer partnerships rather than transactional collaborations. Their creative approach prioritizes genuine connections that build sustained brand affinity.​

Key Highlights:

• 7 years in business
• Long-term influencer relationship specialists
• Award-winning creative campaigns at industry events
• Instagram campaign expertise with premium positioning​

Services Offered:

Long-term influencer partnership development, brand storytelling and creative strategy, Instagram-focused campaign management, multi-platform content creation, influencer talent management, and campaign performance analysis.​

Who Should Get the Service:

Lifestyle brands, premium consumer goods, and fashion and beauty brands prioritize authentic storytelling over quick conversions and seek sustained brand loyalty.​

Industries Served:

Fashion, beauty, lifestyle, food & beverage, luxury goods, entertainment, and premium retail.​

Pros	Cons
✅ Emphasis on authentic partnerships	❌ Instagram-heavy focus limits platform diversity
✅ Strong creative storytelling capabilities	❌ Higher price points for premium positioning
✅ Proven success with luxury brands	❌ Long-term approach may not suit urgent campaigns
✅ Sustained value through relationship building

Our Rating: ⭐ 8.9 / 10

5. Brainlabs (Fanbytes) — Best for Gen Z and TikTok Marketing

Brainlabs, incorporating Fanbytes, stands as an award-winning TikTok marketing agency combining influencer campaigns with performance marketing integration for data-driven creative testing and viral content generation.​

Key Highlights:

• 6 years of TikTok specialization
• 6,000+ diverse creator network specializing in short-form video
• Award-winning creative production team
• Performance marketing integration with A/B testing​

Services Offered:

TikTok influencer campaign management, short-form video content production, YouTube Shorts and Instagram Reels campaigns, performance marketing integration, creator vetting and talent management, analytics, and creative testing.​

Who Should Get the Service:

Brands targeting Gen Z audiences, entertainment companies, gaming brands, fashion retailers, and businesses seeking viral short-form video content with authentic youth appeal.​

Industries Served:

Entertainment, gaming, fashion, music, consumer goods, technology, food & beverage.​

Pros	Cons
✅ Deep TikTok expertise and Gen Z insights	❌ Platform specialization limits multi-channel reach
✅ 6,000+ creator network	❌ Gen Z focus may not suit B2B or mature audiences
✅ Award-winning production team	❌ Premium pricing for specialized expertise
✅ Performance marketing integration

Our Rating: ⭐ 9.0 / 10

6. Disrupt Agency — Best for Culture-Led Campaigns

Disrupt Marketing operates as a culture-driven influencer marketing agency using audience insights, creativity, and data to deliver performance-focused campaigns that genuinely resonate with contemporary audiences through cultural relevance.​

Key Highlights:

• 5 years of operation
• Culture-first, audience-driven methodology
• Data + creativity = performance philosophy
• Multiple industry awards and recognition​

Services Offered:

Audience research and insight development, creator matching and vetting, campaign strategy and creative development, multi-platform influencer campaigns, content amplification strategies, performance tracking and optimization.​

Who Should Get the Service:

Brands seeking cultural relevance, consumer goods companies, entertainment brands, and businesses requiring innovative campaign approaches that stand out in saturated markets.​

Industries Served:

Consumer goods, entertainment, fashion, lifestyle, food & beverage, technology, media.​

Pros	Cons
✅ Unique culture-first approach ensures authenticity	❌ Less transparency on pricing structure
✅ Strong balance of creativity and data	❌ Smaller agency footprint vs. global competitors
✅ Award-winning track record	❌ Limited public case study information
✅ Innovative campaigns that stand out

Our Rating: ⭐ 8.7 / 10

7. SevenSix Agency — Best for Award-Winning Creator Campaigns

SevenSix Agency operates as an award-winning influencer marketing agency featuring a comprehensive talent roster, creator club, and full-service campaign capabilities from castings to events and consultancy.​

Key Highlights:

• 8 years in operation
• Award-winning agency with industry recognition
• Proprietary talent roster and creator club
• Full-service offering from castings to events
• Consultancy services for in-house teams​

Services Offered:

Influencer campaign management, talent castings and guestlists, brand events and activations, influencer marketing consultancy, creator talent management, content production and strategy.​

Who Should Get the Service:

Mid-to-large brands seeking comprehensive influencer services, companies requiring event integration, and businesses wanting consultancy support to build in-house capabilities.​

Industries Served:

Fashion, beauty, lifestyle, consumer goods, entertainment, food & beverage, retail.​

Pros	Cons
✅ Award recognition demonstrates leadership	❌ Limited public pricing transparency
✅ Comprehensive service beyond basic campaigns	❌ Fewer published case studies
✅ Proprietary talent roster ensures quality	❌ Talent roster size not publicly disclosed
✅ Consultancy supports capability building

Our Rating: ⭐ 8.6 / 10

8. CEEK — Best for Experiential + Digital Integration

CEEK distinguishes itself by merging digital influencer campaigns with experiential brand events, creating immersive, multi-dimensional consumer engagement opportunities that combine online influence with offline experiences.​

Key Highlights:

• 7 years in business
• Hybrid digital + experiential campaign approach
• Multi-channel activation capabilities
• Immersive consumer engagement strategies​

Services Offered:

Influencer campaign management, experiential event design and execution, multi-channel activation strategies, content creation and distribution, brand partnership coordination, and performance measurement across touchpoints.​

Who Should Get the Service:

Brands launching major products, companies requiring event coverage, lifestyle brands, and businesses seeking multi-dimensional campaign impact beyond digital channels.​

Industries Served:

Consumer goods, entertainment, fashion, food & beverage, technology, automotive, lifestyle.​

Pros	Cons
✅ Unique digital + physical integration	❌ Higher budget for experiential components
✅ Multi-channel maximizes reach	❌ More complex logistics and planning
✅ Immersive strategies create memorable moments	❌ Unnecessary for purely digital campaigns
✅ Comprehensive digital to event execution

Our Rating: ⭐ 8.5 / 10

9. inBeat — Best for Micro-Influencer Campaigns

inBeat specializes in micro-influencer marketing, scaling campaigns with niche creators to ensure high engagement rates and authentic brand connections at cost-effective price points perfect for startups and SMBs.​

Key Highlights:

• 4 years in operation
• Micro-influencer specialization for higher engagement
• 4,000+ micro and nano creator network
• Technology-driven influencer discovery
• User-generated content (UGC) expertise​

Services Offered:

Micro-influencer discovery and vetting, campaign strategy and management, UGC content creation, influencer outreach and negotiation, performance tracking and analytics, white-label services for agencies.​

Who Should Get the Service:

Small-to-medium businesses, startups with limited budgets, niche brands, and companies seeking authentic community building over mass reach.​

Industries Served:

E-commerce, fashion, beauty, health & wellness, food & beverage, technology, startups.​

Pros	Cons
✅ Cost-effective alternative to celebrity influencers	❌ Limited reach vs. macro campaigns
✅ Higher engagement with niche audiences	❌ More influencers required to achieve scale
✅ Scalable approach with budget flexibility	❌ Less brand prestige than celebrity partnerships
✅ Technology streamlines discovery process

Our Rating: ⭐ 8.3 / 10

10. Purple Goat Agency — Best for Inclusive and Diverse Campaigns

Purple Goat Agency operates as a disability-focused influencer marketing agency, winning The Drum’s ‘Diversity and Inclusion Company of the Year’ 2022 while delivering exceptional business results for major brands through authentic representation.​

Key Highlights:

• 6 years of experience
• The Drum’s ‘Diversity and Inclusion Company of the Year’ 2022
• 1,500+ disability-focused and diverse creator network
• Innovative, representative campaigns​

Services Offered:

Disability-inclusive influencer campaigns, diverse creator sourcing and vetting, accessibility-focused content creation, inclusive campaign strategy, representation consulting, and performance measurement.​

Who Should Get the Service:

Brands committed to authentic diversity, companies serving disabled communities, organizations prioritizing ESG goals, and purpose-driven businesses requiring genuine representation.​

Industries Served:

Consumer goods, technology, healthcare, fashion, beauty, financial services, telecommunications, retail.​

Pros	Cons
✅ Award-winning diversity expertise	❌ Specialized focus may limit general options
✅ Authentic representation drives connections	❌ Smaller overall creator network
✅ Access to underserved communities	❌ May require longer development timelines
✅ Strong track record with major brands

Our Rating: ⭐ 8.4 / 10

How Did We Choose the Agencies?

Selecting the right influencer marketing agency is critical for campaign success. Our evaluation methodology focused on:

1. UK Market Presence & Cultural Fit: Agencies with a strong UK footprint, capable of creating campaigns that resonate with British audiences while understanding regional nuances from London to Edinburgh, Manchester to Belfast.​

2. Influencer Network Depth & Quality: Verified, active creators across micro, macro, and celebrity tiers with authentic engagement rates. We prioritized agencies with vetting processes to combat the 4,400+ monthly searches for “buy Instagram followers”.​

3. Performance & Analytics: Ability to measure campaign success via engagement, traffic, conversions, and ROI rather than just vanity metrics like likes and impressions.​

4. Service Range: End-to-end campaign management, content production, strategy development, and comprehensive reporting capabilities.​

5. Client Portfolio & Feedback: Agencies with proven track records, published case studies, recognizable client names, and positive client testimonials demonstrating reliability.​

6. Pricing Transparency: Clear fee models, campaign costs, and ROI-based packages accessible to various business sizes from startups to enterprises.​

7. Communication & Support: Responsiveness, account management quality, accessibility of support channels, and transparency in operations.​

8. Innovation & Technology: Agencies leveraging proprietary technology, data analytics, AI-powered matching, and innovative approaches for competitive advantage.​

By combining these factors, we ensured the agencies included in this list provide reliable, measurable, and culturally relevant influencer marketing services for UK-based brands across all sectors and budget levels.

10 Tips for Choosing the Right Influencer Marketing Agency in the UK

When selecting an influencer marketing partner, consider the following:

1. Define Your Campaign Goals: Awareness, engagement, conversions, or brand loyalty? The right agency aligns its strategies to meet your specific objectives with measurable KPIs.​

2. Evaluate Platform Expertise: Ensure the agency has proven experience on your target platforms—Instagram for lifestyle, TikTok for Gen Z, YouTube for long-form, or LinkedIn for B2B campaigns.​

3. Check Influencer Authenticity: Ask how the agency verifies followers and engagement rates to avoid inflated metrics and fake followers, especially given UK market fraud concerns.​

4. Request Analytics & Reporting: Agencies should provide clear KPIs and measurable outcomes for every campaign with transparent, real-time tracking dashboards.​

5. Assess Pricing Models: Compare retainer, per-campaign, subscription, or ROI-based pricing to match your budget and scale. SocialMelo’s subscription model often reduces costs by 40-60%.​

6. Start Small: Pilot campaigns help gauge agency fit, influencer quality, creative output, and performance before scaling to larger investments.​

7. Communication Matters: Fast response times, dedicated account management, and transparent updates are essential for smooth execution and campaign adjustments.​

8. Look for Industry Experience: Agencies with relevant experience in your sector understand audience behavior, platform trends, and influencer dynamics better.​

9. Verify Compliance Knowledge: Ensure the agency understands ASA (Advertising Standards Authority) regulations, disclosure requirements, and UK-specific compliance for legal protection.​

10. Review Case Studies: Request detailed case studies with measurable results, not just follower counts. Look for conversion rates, ROI figures, and business impact evidence.​

Final Thoughts

The UK’s influencer marketing ecosystem offers diverse opportunities for brands to engage audiences meaningfully across sophisticated platforms and established creator communities.

With London ranking among the world’s top influencer marketing hubs and the market generating over £1.5 billion annually, choosing the right agency partner is critical.

Selecting the right influencer marketing agency in the UK ensures campaigns are visually compelling, culturally authentic, data-driven, ASA-compliant, and ROI-focused.

SocialMelo stands out for full-service capabilities, a proven record of 35,000+ campaigns, a 10,000+ verified influencer network, real-time analytics, and measurable performance blending global expertise with local UK market insight.

Other agencies, from The Goat Agency’s global reach to inBeat’s cost-effective micro-influencer focus and Purple Goat’s diversity-led approach, provide strong alternatives based on budget, scale, platform, and industry needs.

By aligning goals, culture, platforms, compliance, and budget, brands can choose the right UK influencer marketing partner to drive growth.

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