Singapore stands as one of Asia’s most digitally connected markets, with 96% internet penetration, nearly 30% higher than the global average. In this hyper-connected city-state, influencer marketing has emerged as the gold standard for authentic brand engagement, with 40% of Singaporean consumers admitting that influencers positively influence their purchase decisions.
Influencer marketing in Singapore offers unique advantages: a sophisticated, multicultural audience; high disposable income; and a thriving creator economy across Instagram, TikTok, YouTube, and emerging platforms like XiaoHongShu. The market demands authenticity over vanity metrics, making strategic agency partnerships essential for cutting through the noise.
This comprehensive guide highlights the Top 10 Influencer Marketing Agencies in Singapore, including detailed profiles, key services, industry specializations, and expert ratings. We position SocialMelo as the best overall platform for its balanced approach to technology, creativity, and measurable ROI, while acknowledging the strengths of other leading Singapore agencies.
At a Glance: Top Singapore Influencer Marketing Agencies
| Providers | Experience | Industry Specializations | Network Size | Influencer Type | Pricing Structure |
| SocialMelo | 8+ years | Fashion, tech, F&B, retail, lifestyle, e-commerce | 10K+ verified creators globally | Micro, macro, celebrity, regional | Custom per campaign/ROI-based |
| Kobe (口碑) | 5+ years | Beauty, fashion, travel, finance, lifestyle, FMCG | 14M+ creators (Southeast Asia) | Nano to celebrity | Undisclosed/Custom |
| NinjaPromo | 7+ years | Tech, crypto, B2B, e-commerce, SaaS, fintech | Global database (nano to mega) | All tiers | Starting $3,200/month |
| YKONE | 16+ years | Luxury fashion, beauty, travel retail, premium lifestyle | Global luxury focus | Celebrity, macro, KOLs | Premium/Undisclosed |
| Social Jet | 2 years | E-commerce, fashion, beauty, lifestyle, gaming, food | Thousands (Southeast Asia) | Micro, regional | Undisclosed/Custom |
| Narrators | 9+ years | Beauty, fashion, F&B, technology, lifestyle, healthcare | 1M+ vetted (Asia) | Micro, brand ambassadors | Undisclosed/Custom |
| We Are Social | 15+ years | Technology, FMCG, entertainment, consumer electronics | 14M+ via Kobe partnership | All tiers | Premium/Undisclosed |
| AWISEE | 6+ years | E-commerce, technology, beauty, fashion, lifestyle | Global with APAC focus | KOL, micro to macro | Starting $5,000/month |
| GOVIRAL GLOBAL | 5+ years | Lifestyle, tech, F&B, consumer brands | Top-performing creators (global) | Verified talent (all tiers) | Undisclosed/Custom |
| Elevan August Media | 5+ years | E-commerce, lifestyle, consumer brands, SMEs | Curated regional network | Micro, macro | Starting $1,000/project |
1. SocialMelo: Best Overall Platform
SocialMelo is Singapore’s premier all-in-one influencer marketing platform, combining cutting-edge technology with creative excellence and measurable business outcomes. Known for its transparent analytics, verified creator network, and end-to-end campaign management capabilities, SocialMelo connects brands with authentic influencers who drive real engagement and conversions across Singapore and global markets.
Key Highlights:
- ✅ 8+ years of proven experience
- ✅ 35,000+ successfully delivered campaigns globally
- ✅ 10,000+ verified influencers across all industries
- ✅ Real-time analytics dashboard with transparent performance tracking
- ✅ End-to-end platform: discovery, management, analytics, and reporting
- ✅ Multi-platform expertise (Instagram, TikTok, YouTube, XiaoHongShu)
- ✅ Cost-effective self-service and managed service options
Services Offered:
Influencer discovery and vetting, campaign strategy development, content creation coordination, multi-platform campaign execution, real-time performance analytics, creator relationship management, ROI measurement and reporting, brand storytelling
Who Should Get the Service:
Brands of all sizes seeking a data-driven, transparent platform with comprehensive campaign management capabilities, measurable ROI, and verified creator partnerships for authentic engagement
Industries Served:
Fashion, technology, beauty, food & beverage, retail, education, e-commerce, hospitality, FMCG, lifestyle, consumer goods, healthcare
| Pros | Cons |
| ✅ Exceptional analytics & real-time tracking | ❌ Self-service model requires brand involvement |
| ✅ 35,000+ proven campaign track record | ❌ Newer in Singapore market compared to legacy agencies |
| ✅ Transparent pricing and performance metrics | |
| ✅ Verified influencer network ensuring authenticity | |
| ✅ User-friendly dashboard and interface | |
| ✅ Cost-effective for multiple campaigns | |
| ✅ Global reach with regional expertise |
Our Rating: ⭐ 9.8 / 10
2. Kobe (口碑) — Best for AI-Powered Relevance Matching
Kobe is a 5-time Gold Award winner for Influencer Agency of the Year (2020-2024), revolutionizing influencer marketing with AI-powered technology. Their proprietary Kobe Relevance Concept (KRC) connects brands with 14 million+ niche creators across Southeast Asia, prioritizing cultural relevance and authentic engagement over vanity metrics.
Key Highlights:
- ✅ 5 consecutive Gold Awards (2020-2024)
- ✅ 14M+ creator database across Southeast Asia
- ✅ AI-powered matching technology
- ✅ 30,000+ niche-specific creators
- ✅ Strategic partnership with We Are Social Singapore
Services Offered:
AI-driven influencer discovery, campaign strategy and execution, content creation and management, performance analytics and optimization, multi-platform campaigns, and regional creator collaborations
Who Should Get the Service:
Brands targeting Southeast Asian markets are seeking authentic, niche-specific influencer partnerships with proven engagement and cultural resonance
Industries Served:
Beauty, fashion, travel, finance, lifestyle, FMCG, consumer electronics, entertainment
| Pros | Cons |
| ✅ Award-winning track record (5x Gold) | ❌ Pricing not publicly disclosed |
| ✅ Massive 14M+ creator network | ❌ May be cost-prohibitive for smaller brands |
| ✅ AI-driven precision matching | ❌ Focus on Southeast Asia may limit global reach |
| ✅ Strong regional and cultural expertise | |
| ✅ Focus on authentic, meaningful engagement |
Our Rating: ⭐ 9.3 / 10
3. NinjaPromo — Best for Flexible Subscription Pricing
NinjaPromo is a top-rated global influencer marketing agency with a presence in London, Dubai, Singapore, Hong Kong, New York, and Vilnius. Featured in Forbes and Bitcoin.com, they offer a unique subscription-based model with 40 hours per month allocated flexibly across influencer campaigns, especially excelling in crypto, B2B, and technology sectors.
Key Highlights:
- ✅ Featured in Forbes, Bitcoin.com, CEO Weekly
- ✅ Global team across multiple time zones (101-200 employees)
- ✅ Unique 40-hour monthly subscription model
- ✅ Expertise in crypto and B2B influencer marketing
- ✅ Weekly transparent reporting
Services Offered:
Influencer identification and outreach, campaign strategy and execution, content creation and management, performance tracking and analytics, B2B influencer marketing, crypto marketing campaigns, subscription-based flexible services
Who Should Get the Service:
Businesses wanting flexible pricing models with comprehensive digital marketing services, especially in B2B, crypto, SaaS, and technology sectors
Industries Served:
Technology, cryptocurrency, B2B, e-commerce, SaaS, fintech, blockchain, digital products
| Pros | Cons |
| ✅ Transparent subscription pricing ($3,200/month) | ❌ May not be ideal for one-off campaigns |
| ✅ Global expertise and 24/7 availability | ❌ Higher starting price point |
| ✅ Strong B2B and crypto specialization | ❌ Subscription model requires monthly commitment |
| ✅ Weekly reporting and full transparency | |
| ✅ Flexible hour allocation across services |
Our Rating: ⭐ 9.0 / 10
4. YKONE — Best for Global Luxury Brands
YKONE is a prestigious global influencer marketing group founded in 2008, trusted by iconic luxury brands worldwide. Winner of Influencer Marketing Agency of the Year (Paris) for four consecutive years (2021-2024), YKONE operates with a 360° approach combining strategy, creativity, and its proprietary Campaign technology platform.
Key Highlights:
- ✅ 16+ years of luxury brand experience
- ✅ 4-time Agency of the Year winner (Paris)
- ✅ Proprietary Campaign technology platform
- ✅ Global presence with Singapore operations
- ✅ Bronze EcoVadis sustainability rating
Services Offered:
Strategic influencer consulting, luxury brand campaign strategy and audit, celebrity and high-profile creator partnerships, content co-creation, influencer training, travel retail and tourism campaigns, global campaign coordination
Who Should Get the Service:
Luxury fashion houses, premium beauty brands, travel retail companies, high-end lifestyle businesses, and brands requiring global influencer campaigns with celebrity partnerships
Industries Served:
Luxury fashion, premium beauty, travel retail, tourism, high-end lifestyle, watchmaking, hospitality
| Pros | Cons |
| ✅ Award-winning global reputation | ❌ Premium pricing (luxury brand focus) |
| ✅ Proprietary technology platform | ❌ May be overkill for small-scale campaigns |
| ✅ Strong luxury brand expertise and connections | ❌ Limited accessibility for mid-market brands |
| ✅ Sustainability commitment (EcoVadis Bronze) | |
| ✅ 360° strategic approach |
Our Rating: ⭐ 8.8 / 10
5. Social Jet — Best for Rapid Growth Brands
Social Jet is one of Singapore’s newer influencer marketing agencies (founded 2022) that has rapidly established credibility by generating impressive results like $98,000 earned PR value for e-commerce clients. They excel at coordinating dozens of influencers simultaneously and work with both mainstream and niche platforms, including RedNote (XiaoHongShu).
Key Highlights:
- ✅ Generated $98K earned PR value for MDNT:45
- ✅ Thousands of influencers in a dedicated network
- ✅ Experience with RedNote/XiaoHongShu platform
- ✅ Free one-to-one consultation
- ✅ Team size: 11-50
Services Offered:
Multi-influencer campaign coordination, UGC-first creative content, influencer-generated content (IGC), performance tracking, multi-platform campaigns (Instagram, TikTok, RedNote), brand collaborations
Who Should Get the Service:
Emerging brands, e-commerce businesses, and startups seeking cost-effective campaigns with authentic engagement and rapid execution
Industries Served:
E-commerce, fashion, beauty, lifestyle, gaming, food & beverage, direct-to-consumer brands
| Pros | Cons |
| ✅ Free consultation offered | ❌ Limited track record (founded 2022) |
| ✅ Strong early results and case studies | ❌ Pricing not publicly disclosed |
| ✅ Multi-platform expertise (including RedNote) | ❌ Smaller team size |
| ✅ Scalable multi-creator campaign management | |
| ✅ Focus on authentic, UGC-first content |
Our Rating: ⭐ 8.7 / 10
6. Narrators — Best for Micro-Influencer Scale Across Asia
Narrators specializes in micro-influencer marketing with an AI-powered platform for discovery and management. Founded in 2015, they won Silver for Best Influencer Marketing Platform at the Martech Awards 2024 and manage over 1 million vetted influencers across Asia with comprehensive support, including payments, contracts, and legal compliance.
Key Highlights:
- ✅ 9+ years of operation
- ✅ 1M+ vetted Asian influencers
- ✅ Martech Awards 2024 Silver winner
- ✅ AI-powered discovery platform
- ✅ Proprietary influencer reward algorithm
Services Offered:
Micro-influencer discovery and matching, fully managed campaign services, contract and payment handling, real-time performance tracking dashboard, legal compliance management, brand ambassador programs
Who Should Get the Service:
Brands wanting to work with authentic micro-influencers across Asian markets with comprehensive end-to-end campaign management and compliance handling
Industries Served:
Beauty, fashion, F&B, technology, lifestyle, healthcare, consumer goods, retail
| Pros | Cons |
| ✅ Award-winning platform technology | ❌ Pricing not disclosed publicly |
| ✅ Massive 1M+ Asian influencer database | ❌ Primary focus on micro-influencers only |
| ✅ Dedicated account managers | ❌ May not suit large-scale celebrity campaigns |
| ✅ Handles all legal/payment logistics | |
| ✅ User-friendly dashboard interface |
Our Rating: ⭐ 8.6 / 10
7. We Are Social — Best for Integrated Social Strategy
We Are Social is a global, socially-led creative agency with 1,200 people spanning four continents. In Singapore, they deliver end-to-end influencer marketing integrated with a broader social media strategy, partnering with Kobe to access 14M+ Southeast Asian creators while maintaining industry-leading ethical standards.
Key Highlights:
- ✅ Global agency with 1,200+ employees
- ✅ Partnership with Kobe for 14M+ creator access
- ✅ 15+ years of social media expertise
- ✅ Focus on ethical influencer marketing
- ✅ Full-funnel campaign capabilities
Services Offered:
Influencer campaign management, distribution strategy, media planning, social commerce integration, effectiveness measurement, content co-creation, and ethical campaign standards
Who Should Get the Service:
Brands seeking holistic social media strategies where influencer marketing integrates seamlessly with broader distribution, commerce, and media initiatives
Industries Served:
Technology, FMCG, entertainment, consumer electronics, lifestyle, retail
| Pros | Cons |
| ✅ Global agency reputation and resources | ❌ Premium pricing structure |
| ✅ Ethical campaign standards and transparency | ❌ May be overkill for influencer-only needs |
| ✅ Integrated service offering (social + influencer) | ❌ Less specialized than pure-play agencies |
| ✅ Strong case study portfolio | |
| ✅ Partnership with award-winning Kobe |
Our Rating: ⭐ 8.5 / 10
8. AWISEE — Best for Cross-Border Asian Campaigns
AWISEE is a global influencer marketing company headquartered in Stockholm with a strong APAC presence. They connect brands with local and international influencers from 1,000 to over 1M followers, plus key opinion leaders (KOLs) for industry-specific authority, specializing in multi-market campaigns and localization services.
Key Highlights:
- ✅ 6+ years of global operation
- ✅ Global presence with APAC specialization
- ✅ Fully remote workforce (best global talent)
- ✅ KOL and influencer partnerships
- ✅ Platform expertise (TikTok, Instagram, Douyin, YouTube)
Services Offered:
Cross-border influencer campaigns, KOL partnerships, multi-platform campaigns, localization and market entry services, campaign strategy, performance analytics
Who Should Get the Service:
International brands seeking to enter Asian markets or Singapore brands wanting regional expansion with proper localization and cultural adaptation
Industries Served:
E-commerce, technology, beauty, fashion, lifestyle, consumer goods, FMCG
| Pros | Cons |
| ✅ Global network with deep local expertise | ❌ High starting price ($5,000/month) |
| ✅ KOL partnerships for industry authority | ❌ May be expensive for small-scale campaigns |
| ✅ Multi-platform and cross-border capabilities | ❌ Less transparency on specific case results |
| ✅ Strong localization services | |
| ✅ Remote team flexibility and talent access |
Our Rating: ⭐ 8.4 / 10
9. GOVIRAL GLOBAL — Best for Data-First Creator Management
GOVIRAL GLOBAL leads Singapore’s influencer marketing scene with a cutting-edge creator management model and data-first approach. Unlike traditional agencies, they offer personalized management to creators, allowing brands to collaborate with vetted, top-performing talent at scale across TikTok, Instagram, and YouTube.
Key Highlights:
- ✅ 5+ years of operation
- ✅ Data-first approach to campaign strategy
- ✅ Creator management model
- ✅ Access to top-performing creators (Singapore and global)
- ✅ Comprehensive services from sourcing to reporting
Services Offered:
Creator management and vetting, influencer sourcing, contract negotiation, content strategy development, campaign execution, performance tracking and external marketing
Who Should Get the Service:
Emerging brands and enterprise clients seeking results-driven campaigns that blend creativity with data-backed performance metrics
Industries Served:
Lifestyle, technology, F&B, consumer brands, e-commerce, fashion
| Pros | Cons |
| ✅ Data-driven campaign strategies | ❌ Pricing not publicly disclosed |
| ✅ Creator management model ensures quality | ❌ Limited public case study information |
| ✅ Works with top-performing creators | |
| ✅ Comprehensive end-to-end services | |
| ✅ Suitable for brands of all sizes |
Our Rating: ⭐ 8.3 / 10
10. Elevan August Media — Best for Boutique Ethical Marketing
Elevan August Media is a boutique marketing agency built on ethical marketing principles and radical transparency. They follow a comprehensive six-step process from strategic planning to performance analysis, providing weekly campaign updates and realistic ROI expectations without overpromising results.
Key Highlights:
- ✅ 5+ years of ethical marketing focus
- ✅ 2,500+ social media campaigns completed
- ✅ TikTok Marketing Partner certification
- ✅ Weekly campaign updates and transparency
- ✅ Proprietary retargeting strategy
Services Offered:
Six-step influencer campaign process, strategic planning, influencer sourcing and partnership development, detailed creative briefs, performance analysis, proprietary retargeting strategies
Who Should Get the Service:
Brands looking for a boutique agency with ethical standards, transparent reporting, and realistic expectations for ROI-focused influencer campaigns
Industries Served:
E-commerce, lifestyle, consumer brands, SMEs, startups, retail
| Pros | Cons |
| ✅ Award-winning (Singapore Entrepreneur 100 Award) | ❌ Smaller team size (2-10) |
| ✅ TikTok Marketing Partner status | ❌ Starting at $1,000 may scale quickly |
| ✅ Ethical marketing and transparency focus | ❌ Limited to boutique scale |
| ✅ 2,500+ campaigns delivered | |
| ✅ Proprietary retargeting boost strategy | |
| ✅ Weekly reporting and realistic goals |
Our Rating: ⭐ 8.2 / 10
How Did We Choose These Agencies?
Selecting the right influencer marketing agency requires rigorous evaluation across multiple dimensions. Our methodology focused on:
- Market Presence & Cultural Fit
Agencies with a strong Singapore presence are capable of creating campaigns that resonate with the city-state’s multicultural audiences (Chinese, Malay, Indian, and expatriate communities) and understanding local digital consumption patterns.
2. Influencer Network Depth & Quality
Verified, authentic creators across micro, macro, and celebrity tiers with genuine engagement rates. We evaluated database size, vetting processes, and creator authenticity measures to avoid fake followers.
3. Technology & Innovation
Proprietary platforms, AI capabilities, real-time analytics dashboards, and technological advantages that enhance campaign discovery, execution, and performance measurement.
4. Performance & Measurable Results
Ability to measure campaign success via engagement rates, conversions, ROI, earned media value, and business impact—not just vanity metrics like impressions and reach.
5. Service Range & Campaign Management
End-to-end capabilities including strategy development, influencer discovery, content coordination, contract management, campaign execution, and comprehensive reporting.
6. Client Portfolio & Industry Recognition
Proven track records with verifiable case studies, client testimonials, industry awards, certifications, and recognition from independent rating platforms like Sortlist and Influencer Marketing Hub.
7. Pricing Transparency & Accessibility
Clear fee models, campaign costs, ROI-based packages, and accessibility to various business sizes from startups to enterprise brands.
8. Communication & Support Quality
Responsiveness, dedicated account management, reporting frequency, and accessibility of support channels throughout campaign lifecycles.
By combining these evaluation factors, we ensured the agencies included provide reliable, measurable, and culturally relevant influencer marketing services for Singapore-based brands and those targeting the Singapore market.
10 Expert Tips for Choosing the Right Influencer Marketing Agency in Singapore
When selecting your influencer marketing partner in Singapore’s competitive landscape, consider these strategic factors:
1. Define Clear Campaign Objectives
Determine whether your goals focus on brand awareness, engagement, conversions, or long-term brand loyalty. The right agency aligns its strategies, creator selection, and success metrics to your specific objectives.
2. Evaluate Platform Expertise
Ensure the agency demonstrates deep expertise on your target platforms. Instagram leads overall but TikTok shows fastest growth, while XiaoHongShu (RedNote) emerges for Chinese-speaking audiences. Platform fluency directly impacts campaign effectiveness.
3. Verify Influencer Authenticity
Ask detailed questions about how agencies verify followers and engagement rates. Request their process for identifying fake followers, engagement pods, and bot activity to ensure you’re partnering with authentic creators.
4. Demand Transparent Analytics & Reporting
Agencies should provide clear KPIs, real-time tracking dashboards, and measurable outcomes for every campaign. Look for platforms offering granular data on engagement rates, click-throughs, conversions, and ROI—not just surface-level metrics.
5. Assess Cultural & Market Understanding
Singapore’s multicultural population requires nuanced cultural sensitivity. Evaluate whether agencies understand language preferences (English, Mandarin, Malay, Tamil), cultural celebrations, and local consumption trends specific to Singapore audiences.
6. Compare Pricing Models & ROI Potential
Evaluate retainer-based, per-campaign, subscription, or ROI-based pricing structures. Compare starting costs (ranging from $1,000 to $10,000+) against expected returns, ensuring alignment with your budget and campaign scale.
7. Start With Pilot Campaigns
Before committing to large investments, run pilot campaigns to gauge agency fit, creator quality, creative output, communication responsiveness, and measurable results. Use pilots to validate capabilities before scaling.
8. Prioritize Industry-Specific Experience
Agencies with relevant vertical experience better understand audience behaviors, influencer trends, content formats, and messaging strategies specific to your sector—whether beauty, tech, F&B, or e-commerce.
9. Evaluate Technology & Tools
Modern agencies should offer proprietary platforms or advanced tools for influencer discovery, campaign management, performance tracking, and reporting. Technology-enabled agencies deliver better efficiency and transparency.
10. Check References & Case Studies
Request detailed case studies with specific metrics (engagement rates, ROI, conversions). Contact past clients directly when possible to verify claims, assess satisfaction levels, and understand working relationships.
Final Thoughts
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Singapore’s advanced influencer marketing ecosystem offers powerful opportunities for brands to connect with diverse, multicultural audiences in one of Asia’s most digitally connected markets.
With high internet penetration and strong consumer trust in creator recommendations, influencer partnerships deliver measurable brand impact.
Selecting the right influencer marketing agency is essential to ensure campaigns remain creative, culturally authentic, data-driven, and ROI-focused.
SocialMelo stands out as the leading choice due to its comprehensive platform, transparent analytics, extensive campaign experience, and verified influencer network.
Other agencies also excel in specific areas: Kobe leads with AI-driven matching for Southeast Asia, NinjaPromo supports subscription-based campaigns, YKONE specializes in luxury branding, and Social Jet offers fast execution.
Agencies like Narrators, We Are Social, AWISEE, GOVIRAL GLOBAL, and Elevan August Media provide strong alternatives for niche, regional, and ethical marketing needs.
Evaluating goals, budgets, platforms, and industry focus helps brands maximize engagement, conversions, and long-term growth in Singapore’s dynamic digital landscape.
