Malaysia is rapidly emerging as Southeast Asia’s influencer marketing powerhouse. With 28.68 million social media users (83.1% of the population) and a market projected to reach $77.3 million in 2025, brands are increasingly turning to specialized agencies to tap into this lucrative landscape.
Influencer marketing in Malaysia offers the unique advantage of combining multicultural authenticity with a highly engaged digital audience. With 58% of Malaysians making purchases based on influencer recommendations and 54% preferring short-form video content for brand discovery, campaigns deliver exceptional ROI across Instagram, TikTok, and YouTube.
This guide highlights the Top 10 Influencer Marketing Agencies in Malaysia, including detailed profiles, key services, industry specializations, and ratings. We position SocialMelo as the best overall platform for its balanced approach to affordability, technology, and measurable ROI, while acknowledging the strengths of other top Malaysian agencies.
At a Glance: Top Malaysia Influencer Marketing Agencies
| Providers | Experience | Industry Specializations | Size | Influencer Type | Pricing Structure |
| SocialMelo | 8+ years | Fashion, tech, F&B, retail, lifestyle | 10K+ verified creators globally | Micro, macro, celebrity, regional | Custom per campaign/ROI-based |
| KOLHUB | 3 years | Health, wellness, beauty, fitness | 3K+ Malaysian creators | Micro, healthcare professionals | Custom per campaign |
| INFLUASIA | 9 years | Entertainment, FMCG, lifestyle | 5K+ multi-platform creators | Micro to celebrity | Premium agency retainer |
| AWISEE | 7 years | E-commerce, fashion, tech | 8K+ SEA creators | Nano to macro | Performance-based / tiered |
| Lion & Lion | 13 years | FMCG, automotive, lifestyle | 4K+ regional creators | Micro, macro, celebrity | Agency retainer |
| Nuffnang | 19 years | Lifestyle, fashion, beauty, tech | 6K+ bloggers & creators | Micro, macro | Flexible packages |
| Xamble | 10+ years | Multi-industry, content-heavy | 2K+ Malaysian creators | Micro, regional | Custom project-based |
| Gushcloud Malaysia | 10+ years | Celebrity, entertainment | 10K+ regional network | Macro, celebrity | Premium retainer |
| SE7ENVAULT | 5 years | Authentic content, PR | 2.5K+ curated creators | Micro, macro | Custom per campaign |
| MySense | 8 years | Digital strategy, integrated | 3K+ Malaysian creators | Micro, macro | Mid to premium retainer |
1. SocialMelo: Best Overall
SocialMelo is Malaysia’s best all-round influencer marketing platform, combining creative storytelling with measurable campaign outcomes at an accessible price point.
Known for its transparent pricing, advanced technology, and ROI-driven execution, SocialMelo connects brands with authentic creators who resonate across Malaysia’s diverse multicultural communities and international audiences.
Key Highlights:
- 8+ years of proven experience
- 35,000+ successfully delivered campaigns globally
- 10,000+ verified influencers across industries
- Real-time analytics dashboard with unified campaign calendar
- All-in-one platform combining social media management + influencer marketing
- Unlimited influencer partnerships with no hidden fees
- Self-service platform with full brand control
Services Offered:
Influencer discovery and matching, campaign management, content calendar planning, performance analytics, social media scheduling, multi-platform execution, ROI tracking
Main Service: All-in-one influencer marketing and social media management platform
Who Should Get the Service:
Small to medium-sized brands, startups, marketing agencies, and e-commerce businesses seeking affordable, scalable influencer marketing with measurable results and full campaign control
Industries Served:
Fashion, beauty, tech, food & beverage, e-commerce, retail, education, hospitality, FMCG, lifestyle, healthcare
| Pros | Cons |
| ✅ Exceptional affordability vs. traditional agencies | ❌ Requires hands-on management vs. full-service |
| ✅ All-in-one platform eliminates multiple subscriptions | ❌ May have learning curve for first-time users |
| ✅ Transparent monthly pricing with no hidden fees | ❌ Less suitable for brands needing creative strategy |
| ✅ Unlimited influencer partnerships | |
| ✅ Real-time analytics and performance tracking | |
| ✅ Global reach with local expertise |
Our Rating: ⭐ 9.8 / 10
2. KOLHUB — Best for Analytics-Driven Campaigns
KOLHUB is a Malaysia-based influencer marketing agency specializing in data-driven campaigns with comprehensive measurement tools. Their three-pillar approach (Discover, Manage, Measure) emphasizes transparency and ROI.
Key Highlights:
- 3 years in operation
- Three-tool methodology: Discover, Manage, Measure
- Partnerships with credible healthcare professionals and wellness influencers
- Niche expertise in the health, wellness, and beauty sectors
- Comprehensive analytics and campaign support
Services Offered:
Influencer discovery and vetting, campaign strategy and execution, performance measurement and reporting, content collaboration, niche-focused campaigns, and ROI analytics
Who Should Get the Service:
Health, wellness, beauty, and fitness brands seeking data-backed campaigns with credible influencer partnerships and transparent performance metrics
Industries Served:
Health & wellness, beauty & skincare, fitness, healthcare products, lifestyle, supplements
| Pros | Cons |
| ✅ Strong niche expertise in health and wellness | ❌ Limited industry diversity |
| ✅ Transparent three-pillar methodology | ❌ Pricing structure not publicly disclosed |
| ✅ Proven track record with credible influencers | ❌ Less suitable for industries outside expertise |
| ✅ Comprehensive measurement and analytics |
Our Rating: ⭐ 9.3 / 10
3. INFLUASIA — Best for Viral Content Strategy
INFLUASIA is Malaysia’s digital media powerhouse operating multiple owned media platforms, including World of Buzz, Lobak Merah, and In Real Life, giving brands direct access to millions of Malaysian readers.
Key Highlights:
- Founded in 2016, with 9 years of operation
- Owns popular Malaysian media portals reaching millions
- In-house video and content production capabilities
- Viral content strategy with cultural fluency
- TikTok and Instagram Reels specialization
Services Offered:
Influencer campaign management, viral content creation and distribution, native advertising across owned channels, video production, TikTok and Instagram Reels campaigns, media buying and placement
Who Should Get the Service:
Brands seeking massive reach and viral potential through combined influencer partnerships and media distribution across established Malaysian platforms
Industries Served:
Entertainment, FMCG, lifestyle, food & beverage, technology, pop culture
| Pros | Cons |
| ✅ Unique owned media advantage for massive amplification | ❌ Premium pricing due to media access |
| ✅ Deep understanding of Malaysian viral trends | ❌ May prioritize virality over targeted niche engagement |
| ✅ Multi-channel distribution capabilities | ❌ Less suitable for B2B or specialized industries |
| ✅ Established since 2016 with a proven track record |
Our Rating: ⭐ 9.2 / 10
4. AWISEE — Best for Cross-Border Southeast Asian Campaigns
AWISEE is a Stockholm-based global influencer marketing agency with strong Southeast Asian expertise, specializing in cross-border campaigns across Malaysia, Singapore, Indonesia, and Thailand.
Key Highlights:
- Founded in 2018, with 7 years of operation
- Regional network across Southeast Asia
- E-commerce integration with Shopee and Lazada
- Real-time ROI dashboards and guaranteed results
- Localized content for Malaysia’s multi-ethnic audiences
Services Offered:
Cross-border influencer campaigns, platform-specific strategies (TikTok, Instagram, YouTube), e-commerce optimization and integration, campaign analytics and reporting, influencer vetting and management, and content localization
Who Should Get the Service:
E-commerce brands, businesses planning regional expansion, and companies targeting multiple Southeast Asian markets simultaneously
Industries Served:
E-commerce, fashion, technology, beauty, FMCG, consumer goods
| Pros | Cons |
| ✅ Strong regional network across multiple markets | ❌ International agency may lack hyper-local insights |
| ✅ E-commerce expertise with platform integration | ❌ Higher pricing for cross-border campaigns |
| ✅ Data-driven with real-time performance tracking | ❌ Minimum campaign budgets may exclude smaller brands |
| ✅ Guaranteed ROI approach |
Our Rating: ⭐ 9.0 / 10
5. Lion & Lion — Best for Creative Storytelling
Lion & Lion is a Kuala Lumpur-based creative digital agency founded in 2012 that combines influencer partnerships with compelling brand storytelling and cultural relevance.
Key Highlights:
- Founded in 2012, with 13 years of operation
- Creative-first campaign approach
- Strong influencer network across fashion, beauty, and tech
- Cross-platform expertise (Instagram, TikTok, YouTube)
- Deep Malaysian cultural understanding
Services Offered:
Influencer marketing strategy, creative content development, campaign execution and management, social media marketing, digital advertising, brand storytelling, integrated campaigns
Who Should Get the Service:
Brands prioritizing creativity and cultural authenticity, particularly in FMCG, automotive, and lifestyle sectors, require sophisticated storytelling
Industries Served:
FMCG, automotive, lifestyle, fashion, beauty, technology, consumer goods
| Pros | Cons |
| ✅ Strong creative capabilities and storytelling | ❌ Premium agency pricing structure |
| ✅ Deep cultural understanding of Malaysian audiences | ❌ Longer campaign timelines for creative development |
| ✅ Integrated marketing approach beyond influencers | ❌ Less focus on pure performance metrics |
| ✅ Established reputation since 2012 |
Our Rating: ⭐ 8.9 / 10
6. Nuffnang — Best for Established Influencer Networks
Nuffnang is Malaysia’s pioneering influencer marketing agency, founded in 2006 with nearly two decades of experience connecting brands with bloggers and digital content creators.
Key Highlights:
- Founded in 2006, 19 years as an industry pioneer
- Extensively established influencer and blogger network
- Event activation and experience capabilities
- Flexible packages for SMEs and corporations
- Legacy relationships with veteran Malaysian creators
Services Offered:
Influencer partnerships and campaigns, blogger outreach programs, event activations and brand experiences, content creation and storytelling, brand collaborations, social media campaigns
Who Should Get the Service:
Brands seeking access to established, veteran influencers and content creators with proven audiences and long-standing community relationships
Industries Served:
Lifestyle, fashion, beauty, technology, food & beverage, travel, entertainment
| Pros | Cons |
| ✅ Pioneer status with nearly 20 years of experience | ❌ May focus more on traditional bloggers vs. TikTok |
| ✅ Extensive network of established creators | ❌ Platform and processes may feel dated |
| ✅ Flexible pricing options for various budgets | ❌ Less emphasis on advanced data analytics |
| ✅ Event activation expertise |
Our Rating: ⭐ 8.7 / 10
7. Xamble — Best for Full-Service Content Production
Xamble is a pioneering social media influencer and content marketing company with over a decade of experience, offering comprehensive services from influencer engagement to professional video production.
Key Highlights:
- Over 10 years in business
- Multi-platform expertise (Facebook, YouTube, Instagram, TikTok)
- In-house digital video production facilities
- Brand activation with influencer-led events and PR kits
- Creative design capabilities (print and digital)
- Brand research and market analysis
Services Offered:
Influencer marketing campaigns, digital video production, brand activation and events, creative design services, content marketing strategy, market research and customer surveys, social media management
Who Should Get the Service:
Brands needing comprehensive content production alongside influencer campaigns, from professional video to design to market research
Industries Served:
All industries with emphasis on content-heavy campaigns, entertainment, lifestyle, and technology
| Pros | Cons |
| ✅ True full-service offering from strategy to execution | ❌ Resource-intensive and potentially expensive |
| ✅ In-house production capabilities reduce coordination | ❌ Broader focus may lack niche specialization |
| ✅ Market research integration for data-backed decisions | ❌ Longer project timelines for comprehensive services |
| ✅ Multi-platform experience over 10+ years |
Our Rating: ⭐ 8.6 / 10
8. Gushcloud Malaysia — Best for Celebrity Influencer Campaigns
Gushcloud Malaysia operates as part of a larger regional network, providing brands access to celebrity influencers and macro-creators across Southeast Asia with end-to-end campaign management.
Key Highlights:
- Over 10 years of operation
- Regional network spanning Southeast Asia
- Strong celebrity and macro-influencer connections
- End-to-end campaign management capabilities
- Multi-market expertise
Services Offered:
Celebrity influencer partnerships, macro-influencer campaigns, brand endorsement management, regional campaign coordination, content production, campaign strategy, and execution
Who Should Get the Service:
Brands requiring celebrity endorsements, large-scale regional influencer campaigns, and mass market visibility across Southeast Asia
Industries Served:
Entertainment, lifestyle, beauty, fashion, consumer goods, technology
| Pros | Cons |
| ✅ Access to celebrity and high-profile influencers | ❌ Premium pricing for celebrity partnerships |
| ✅ Regional network across Southeast Asia | ❌ May be cost-prohibitive for SMEs |
| ✅ End-to-end campaign management | ❌ Less focus on micro-influencer campaigns |
| ✅ Established reputation over 10+ years |
Our Rating: ⭐ 8.5 / 10
9. SE7ENVAULT — Best for Data-Driven Authenticity
SE7ENVAULT is a Kuala Lumpur-based content creation and influencer marketing agency that links brands with the right creators through data-backed strategies, focusing on authentic connections.
Key Highlights:
- 5 years of operation
- Data-driven creator matching approach
- Authenticity-focused campaigns
- Precise performance tracking and measurement
- Content ideation and PR strategy integration
Services Offered:
Influencer discovery and matching, campaign strategy and planning, content ideation and production, PR strategy integration, authenticity-focused creator partnerships, precise performance tracking and measurement
Who Should Get the Service:
Brands prioritizing authentic audience connections backed by solid data and measurement, companies seeking genuine engagement over vanity metrics
Industries Served:
Lifestyle, fashion, beauty, technology, consumer goods
| Pros | Cons |
| ✅ Strong focus on authenticity and genuine connections | ❌ Limited public track record information |
| ✅ Data-driven approach to creator matching | ❌ Smaller creator network than larger agencies |
| ✅ Precise tracking proving impact on sales | ❌ May require higher budgets for full services |
| ✅ Integrated PR and content strategy |
Our Rating: ⭐ 8.4 / 10
10. MySense — Best for Integrated Digital Strategy
MySense is a digital marketing agency offering influencer marketing as part of comprehensive digital strategy services, combining influencer campaigns with SEO, paid advertising, and content marketing.
Key Highlights:
- 8 years of operation
- Integrated digital marketing approach
- Multi-channel strategy expertise
- Malaysian market specialization
- Holistic brand building focus
Services Offered:
Influencer marketing campaigns, digital strategy consulting, SEO and content marketing, paid advertising management, social media strategy, and integrated campaign management
Who Should Get the Service:
Brands seeking holistic digital marketing solutions that include influencer partnerships alongside SEO, paid ads, and content strategy for comprehensive growth
Industries Served:
E-commerce, retail, technology, lifestyle, professional services
| Pros | Cons |
| ✅ Holistic digital marketing approach | ❌ Influencer marketing is not a primary specialization |
| ✅ Multi-channel strategy integration | ❌ May lack depth in pure influencer expertise |
| ✅ Comprehensive brand-building capabilities | ❌ Higher costs for integrated services |
| ✅ 8 years of Malaysian market experience |
Our Rating: ⭐ 8.3 / 10
How Did We Choose the Agencies?
Selecting the right influencer marketing agency is critical for campaign success in Malaysia’s competitive landscape. Our evaluation methodology focused on:
- Local Presence & Cultural Fit: Agencies with strong Malaysian market understanding, capable of creating campaigns that resonate with the country’s multicultural audience (Malay, Chinese, Indian, and expatriate communities) across multiple languages and cultural contexts.
- Influencer Network Depth & Quality: Verified, active creators across nano, micro, macro, and celebrity tiers with authentic engagement rates. We prioritized agencies with access to Malaysia’s 52.7% micro-influencer base, delivering the strongest engagement.
- Performance & Analytics: Ability to measure campaign success via engagement, traffic, conversions, and ROI rather than just vanity metrics. Essential given that 58% of Malaysians make purchases based on influencer endorsements.
- Service Range: End-to-end campaign management, content production, strategy development, platform expertise (Instagram 83%, TikTok 68.8%, YouTube 39.24%), and comprehensive reporting capabilities.
- Client Portfolio & Feedback: Agencies with proven track records, case studies, verifiable results, and positive client testimonials demonstrating consistent performance.
- Pricing Transparency: Clear fee models, campaign costs, and ROI-based packages accessible to various business sizes, from SMEs to enterprises, considering Malaysia’s pricing range of RM100-6,000 per influencer post.
- Technology & Platform Capabilities: Modern tools for influencer discovery, campaign management, analytics, and reporting that provide real-time insights and efficiency.
- Communication & Support: Responsiveness, account management quality, accessibility of support channels, and ability to operate within Malaysian business hours (GMT+8).
By combining these factors, we ensured the agencies included in this list provide reliable, measurable, and culturally relevant influencer marketing services for Malaysia-based brands targeting the country’s 28.68 million social media users.
10 Tips for Choosing the Right Influencer Marketing Agency in Malaysia
When selecting an influencer marketing partner in Malaysia, consider the following:
- Define Your Campaign Goals: Awareness, engagement, conversions, or brand loyalty? The right agency aligns its strategies to meet your specific objectives, whether that’s building brand recognition among Malaysia’s 28.68 million social users or driving direct e-commerce sales.
- Evaluate Cultural Fluency: Ensure the agency understands Malaysia’s multicultural dynamics, language nuances (Bahasa Malaysia, English, Mandarin, Tamil), festival marketing (Hari Raya, Chinese New Year, Deepavali), and local trends for authentic campaign resonance.
- Check Influencer Authenticity: Ask how the agency verifies followers and engagement rates to avoid inflated metrics and fake followers. With nano-influencers delivering 4.79% engagement rates, authentic micro-influencers provide better ROI than fake macro accounts.
- Request Analytics & Reporting: Agencies should provide clear KPIs and measurable outcomes for every campaign with transparent real-time tracking, especially important given Malaysia’s strong e-commerce integration with Shopee and Lazada.
- Assess Pricing Models: Compare retainer, per-campaign, performance-based, or subscription pricing to match your budget and scale. Malaysia’s influencer costs range from RM100-300 (nano) to RM5,000-6,000 (macro), with agency fees typically adding 20-30% on top.
- Start Small: Pilot campaigns help gauge fit, influencer quality, creative output, and actual ROI before scaling to larger investments. Test with 2-3 micro-influencers before committing to major campaigns.
- Platform Expertise Matters: Verify the agency’s expertise on your target platforms. Instagram dominates at 83% brand usage, TikTok is growing rapidly at 68.8%, while YouTube remains influencers’ favorite at 39.24%.
- Look for Industry Experience: Agencies with relevant experience in your sector (fashion & beauty lead at 36.54%, followed by entertainment, food & beverage, travel, and sports) understand audience behavior and influencer trends better.
- Communication Matters: Fast response times, dedicated account management, transparent updates, and availability during Malaysian business hours are essential for smooth campaign execution and quick optimizations.
- E-commerce Integration: If you’re an e-commerce brand, prioritize agencies with proven expertise in Shopee, Lazada, and TikTok Shop integration, critical for the 58% of Malaysians who purchase based on influencer recommendations.
Final Thoughts
Malaysia’s influencer marketing ecosystem thrives with 83.1% social media penetration, 58% of users purchasing via influencer recommendations, and 54% favoring short-form video for brand discovery, creating prime conditions for impactful campaigns.
Selecting the right agency ensures cultural authenticity, data-driven strategies, and strong ROI across Malaysia’s multicultural landscape.
SocialMelo stands out with full-service support, an affordable self-service platform, real-time analytics, unlimited creator access, and transparent monthly pricing, making professional influencer marketing accessible to brands of all sizes.
With over 35,000 global campaigns and more than 10,000 verified creators, it offers a powerful blend of technology, value, and performance.
Alternatives like KOLHUB (analytics), INFLUASIA (viral reach), Nuffnang (legacy network), and AWISEE (cross-border expertise) also excel based on specific needs.
By aligning agency strengths with your brand’s goals, budget, and cultural fit, you can effectively tap into Malaysia’s projected $119.29 million influencer market by 2030.
Frequently Asked Questions:
Why should I hire a local influencer marketing agency in Malaysia?
A local Malaysian agency understands cultural nuances across Malay, Chinese, Indian, and expatriate communities, language preferences (Bahasa Malaysia, English, Mandarin, Tamil), festival-based marketing opportunities (Hari Raya, Chinese New Year, Deepavali), and local platform trends, resulting in more authentic engagement and better campaign ROI. Local agencies also have established relationships with Malaysia’s 52.7% micro-influencer base and understand pricing norms (RM100-6,000 per post).
How much does influencer marketing cost in Malaysia?
Pricing varies by influencer tier and agency services. Nano-influencers (1K-10K followers) charge RM100-300 per post, micro-influencers (10K-100K) charge RM500-2,000, and macro-influencers (100K-1M) charge RM5,000-6,000 per post. Traditional agency fees typically add 20-30% on top of influencer costs, while platforms like SocialMelo offer monthly subscription models starting at more affordable rates for unlimited campaigns.
How do I measure the success of an influencer campaign in Malaysia?
Key metrics include engagement rate (likes, comments, shares), reach and impressions, click-through rates, conversion rates, e-commerce attribution (Shopee/Lazada promo codes), website traffic, and overall ROI. Top agencies provide real-time analytics dashboards tracking these metrics throughout campaigns. With 58% of Malaysians making purchases based on influencer endorsements, tracking actual conversions is critical.
Which social media platform is best for influencer marketing in Malaysia?
Instagram remains dominant, with 83% of brands using it for influencer campaigns, offering strong visual storytelling capabilities. TikTok is rapidly growing at 68.8% usage, particularly effective for Gen Z audiences and short-form video content. YouTube is most popular among Malaysian influencers themselves (39.24%), making it valuable for long-form reviews, tutorials, and detailed product showcases. The best platform depends on your target audience’s demographics and the format of your content.
