Dubai is rapidly emerging as a global hub for authentic influencer marketing. With a digitally-savvy population of 11.5 million active social media users and rich cultural diversity across the UAE and broader MENA region, brands are increasingly turning to specialized influencer agencies to engage authentic communities.
Influencer marketing in Dubai offers the unique advantage of combining regional cultural authenticity with global reach, making campaigns more effective for both regional and international audiences.
This guide highlights the Top 10 Influencer Marketing Agencies in Dubai, including detailed profiles, key services, industry specializations, and ratings.
We position SocialMelo as the best overall agency for its balanced approach to creativity, performance, and ROI, while acknowledging the strengths of other top regional agencies.
Dubai Influencer Marketing Agencies: Detailed Comparison Table
| Provider | Years in Business | Industry Specializations | Size & Quality of Network | Types of Influencers | Services Offered | Pricing Structure / Fee Model | Communication & Support |
| SocialMelo | 8+years | Fashion, tech, F&B, retail, lifestyle, beauty, e-commerce | 10K+ verified creators globally | Micro, macro, celebrity, regional | End-to-end influencer campaigns, content & analytics | Custom per campaign / ROI-based | 24/7 account manager + dashboard |
| GIMA | 8 years | FMCG, lifestyle, travel, food, beauty, fashion, automobile, real estate, fitness | 250K+ creators globally, 300M+ AI database | Micro, macro, celebrity, regional | AI-powered creator selection, campaign management, real-time dashboard | Custom per campaign / ROI-based | Real-time dashboard + dedicated account team |
| Boomerang | 3 years | Luxury fashion, e-commerce, lifestyle, beauty, travel | 5K+ UAE & KSA creators | Micro, macro, luxury brand ambassadors | High-impact campaigns, influencer representation, ROI optimization | Performance-based / custom | Dedicated partnership approach |
| Grynow | 5+ years | Luxury fashion, real estate, technology, automotive, travel, FMCG, beauty, lifestyle | 9,900+ global creators | Micro, macro, celebrity, multi-language | Culturally-customized campaigns, AI Dashboard, multi-language campaigns | Custom per campaign | AI Dashboard + dedicated support |
| The Influencer Marketing Factory | 6+ years | Fashion, technology, e-commerce, travel, entertainment, beauty, lifestyle | Global creator network | Nano to celebrity | Influencer discovery, content creation, paid media, legal compliance | Custom per campaign | In-house legal + account management |
| Imfluence | 4+ years | Corporate, technology, luxury, professional services, B2B, lifestyle | Regional + global creators | Micro, macro, C-suite executives | Influencer marketing, content production, C-suite branding, social media management | Custom per campaign / retainer | Dedicated account team |
| OneHub | 5+ years | Luxury lifestyle, fashion, travel, business, food & beverage, technology, beauty | Diverse network across all tiers | Micro, macro, mega influencers | Influencer matchmaking, campaign strategy, content creation, performance tracking | Custom per campaign | Account manager + tracking tools |
| BrandRipplr | 3+ years | Fashion, beauty, lifestyle, consumer goods | Regional creator network | Micro, macro, regional | Campaign ideation, influencer matchmaking, creative content, brand storytelling | Per campaign | Email + project manager |
| Influencyfy | 4+ years | Multi-industry across GCC & MENA | Regional MENA network | Micro, macro, regional | End-to-end campaign management, regional expertise | Custom per campaign | Dedicated support team |
| Plug Media | 4+ years | Fashion, lifestyle, beauty, e-commerce, F&B | UAE-focused creator network | Micro, macro, regional | Campaign management, influencer partnerships | Custom per campaign | Account management |
1. SocialMelo — Best Overall
SocialMelo is Dubai’s best all-round influencer marketing platform, combining creative storytelling with measurable campaign outcomes.
Known for its sharp targeting, global reach, and ROI-driven execution, it connects brands with authentic creators who resonate across diverse audiences from Dubai to international markets.
Key Highlights:
- 8+ years of proven experience
- 35,000+ successfully delivered campaigns globally
- 10,000+ verified influencers across industries
- Real-time analytics dashboard
- End-to-end creative + influencer execution
- Global reach with regional expertise
Services Offered:
Influencer marketing, campaign management, content production, analytics, brand storytelling, multi-platform execution (Instagram, TikTok, YouTube, LinkedIn, Snapchat)
Who Should Get the Service:
Brands of all sizes aiming for scalable visibility and sales-driven influencer marketing with measurable results across Dubai, UAE, and global markets
Industries Served:
Fashion, tech, beauty, food & beverage, retail, education, e-commerce, hospitality, FMCG, lifestyle, travel
Pros / Cons:
✅ Exceptional analytics & transparency
✅ Verified influencer network
✅ 35,000+ proven campaigns
✅ Global reach with regional expertise
✅ Multi-platform capabilities
✅ Scalable solutions for all business sizes
❌ Premium pricing for full-service packages
Our Rating: ⭐ 9.8 / 10
2. GIMA — Best for MENA Market Cultural Expertise
GIMA is a Dubai-based influencer marketing agency with 8+ years of experience, specializing in culturally relevant campaigns across the UAE and MENA region with an AI-powered creator network of 300 million+.
Known for a deep understanding of Arab culture, regional nuances, and data-backed transparency, GIMA connects brands with creators who authentically resonate with Middle Eastern audiences.
Key Highlights:
- 8+ years of industry experience in UAE/MENA markets
- 250,000+ content creator network with 300M+ AI database
- Proprietary in-house dashboard for real-time campaign tracking
- Deep understanding of Arab culture and regional nuances
- Trusted by major brands like Casio and Sony BRAVIA
Services Offered:
Influencer campaign strategy and execution, AI-powered content creator matchmaking, campaign management with real-time tracking dashboard, performance analytics and ROI reporting, long-term brand-creator partnership development, multi-platform campaigns
Who Should Get the Service:
Brands targeting the UAE and MENA markets seeking culturally-informed campaigns with transparent, data-backed performance tracking and regional expertise
Industries Served:
FMCG, lifestyle, travel, food, beauty, fashion, automobile, real estate, fitness, electronics, musical instruments
Pros / Cons:
✅ Deep regional market knowledge and cultural expertise
✅ Advanced AI dashboard for transparency
✅ Strong client testimonials from major brands
✅ Customizable campaigns to fit any budget
✅ Quick turnaround times
✅ 300M+ influencer database
❌ Primarily focused on the MENA region (less global reach)
❌ Campaign launch typically takes 1-2 weeks
Our Rating: ⭐ 9.5 / 10
3. Boomerang — Best for ROI-Driven Luxury Campaigns
Founded in 2022, Boomerang is a specialized influencer marketing agency in Dubai that focuses exclusively on influencer marketing to deliver expert-level results and exceptional ROI.
With proven track records delivering 19x ROI on campaign spend, Boomerang excels at high-impact campaigns for luxury and premium brands.
Key Highlights:
- Achieved 19x ROI on campaign spend for luxury fashion brands
- 200+ campaigns managed with 95% customer retention rate
- 5,000+ influencer network across UAE and KSA
- Generated $3.5M revenue in 12 months for clients
- Exclusive focus on influencer marketing expertise
Services Offered:
High-impact influencer marketing campaigns, data-backed campaign strategy and analysis, influencer representation and career growth support, brand awareness and sales conversion campaigns, performance tracking and ROI optimization
Who Should Get the Service:
Luxury brands and MENA-expanding businesses seeking high-impact campaigns with proven ROI and a dedicated partnership approach
Industries Served:
Luxury fashion, e-commerce, lifestyle, beauty, travel, premium brands
Pros / Cons:
✅ Exceptional ROI track record (19x campaign spend)
✅ Exclusive focus on influencer marketing expertise
✅ High customer retention (95%)
✅ Strong support for influencer career growth
✅ Generated $3.5M client revenue in 12 months
❌ Relatively new agency (founded 2022)
❌ Smaller influencer network compared to larger competitors
❌ May be premium-priced for small businesses
Our Rating: ⭐ 9.2 / 10
4. Grynow — Best for GCC Cultural Intelligence
Grynow is an award-winning influencer marketing agency with specialized expertise in executing culturally-nuanced campaigns across the GCC and MENA regions, backed by an AI-powered dashboard and a deep understanding of Arab consumer behavior.
Key Highlights:
- Awarded by the Economic Times for the best campaign in 2022
- Executed the biggest influencer marketing campaign by views
- 9,900+ global content creators network
- AI Dashboard for real-time campaign tracking
- Deep expertise in Arab culture, language dialects, and consumer preferences
Services Offered:
Culturally-customized influencer campaigns for GCC/MENA, KPI setting and performance tracking, influencer outreach and matchmaking, content strategy and campaign creation, multi-language campaigns (Arabic dialects, English, French), real-time analytics and continuous optimization
Who Should Get the Service:
Brands seeking to establish or strengthen their presence in GCC/MENA markets with culturally resonant, localized campaigns
Industries Served:
Luxury fashion, real estate, technology, automotive, travel, FMCG, beauty, lifestyle
Pros / Cons:
✅ Award-winning campaign execution
✅ Exceptional cultural and linguistic expertise
✅ Multi-dialect and multi-language capabilities
✅ Strong understanding of Arab consumer behavior
✅ Proven track record with the largest campaign by views
❌ Primarily regional focus (less global reach)
❌ Website user experience could be improved
Our Rating: ⭐ 9.0 / 10
5. The Influencer Marketing Factory — Best for Global Expertise & Legal Compliance
The Influencer Marketing Factory is a global influencer marketing agency with a strong presence in Dubai, bringing international expertise from markets like the USA, UK, Italy, Japan, and Korea to the UAE’s dynamic landscape.
Key Highlights:
- Global presence across the USA, UK, Italy, Japan, Korea, Canada, and the UAE
- Average ROI of $5.20 for every dollar spent
- In-house legal team specializing in UAE advertising laws and NMC compliance
- Full-spectrum services from strategy to execution
Services Offered:
Influencer discovery and brand ambassador selection, content creation and creative storytelling, paid media services (TikTok in-feed ads, YouTube ads, Instagram whitelisting), legal compliance and influencer agreement management, online and offline revenue growth strategies, multi-platform campaign management
Who Should Get the Service:
International brands entering the Dubai market or UAE brands seeking global expansion with legally compliant, professionally managed campaigns
Industries Served:
Fashion, technology, e-commerce, travel, entertainment, beauty, lifestyle
Pros / Cons:
✅ Strong international track record and global perspective
✅ Legal team ensures NMC compliance
✅ Paid media amplification capabilities
✅ High average ROI ($5.20 per dollar spent)
✅ Expertise in navigating the UAE’s strict advertising laws
❌ May lack hyper-local cultural nuances compared to UAE-native agencies
❌ Potentially higher pricing due to global positioning
Our Rating: ⭐ 8.9 / 10
6. Influence — Best for Content Production & C-Suite Branding
Influence is a UAE-based influencer marketing and social media agency with a global perspective, specializing in content creation and C-suite branding alongside traditional influencer campaigns.
Key Highlights:
- Creating the region’s most powerful influencer marketing ecosystem
- Full in-house content production capabilities
- C-Suite marketing and executive branding services
- Visionary approach to digital engagement
Services Offered:
Strategically tailored influencer marketing campaigns, content production and storytelling, C-Suite marketing and branding, social media management, executive presence, and digital reputation management
Who Should Get the Service:
Brands seeking high-quality content creation alongside influencer campaigns, and executives requiring personal branding services
Industries Served:
Corporate, technology, luxury, professional services, B2B, lifestyle
Pros / Cons:
✅ Unique C-Suite branding offering
✅ Strong content production capabilities
✅ Comprehensive service package
✅ UAE-based with global perspective
✅ B2B and corporate expertise
❌ Less specific performance metrics available
❌ Broader service focus may dilute influencer marketing specialization
Our Rating: ⭐ 8.7 / 10
7. OneHub — Best for Diverse Influencer Network
OneHub is Dubai’s leading influencer marketing agency, awarded “Dubai’s Best Influencer Marketing” in 2022, and offers access to a diverse network of micro, macro, and mega influencers across all niches.
Key Highlights:
- Awarded Dubai’s Best Influencer Marketing in 2022
- 150+ campaigns launched in 2023
- 9 out of 10 companies recommend their services
- Diverse influencer network across all tiers and niches
Services Offered:
Influencer matchmaking (micro, macro, mega influencers), campaign strategy and planning, content creation across various niches, performance tracking and optimization, brand-influencer relationship building
Who Should Get the Service:
Brands of all sizes are seeking flexible influencer partnerships across different budget levels and niche markets
Industries Served:
Luxury lifestyle, fashion, travel, business, food & beverage, technology, beauty
Pros / Cons:
✅ Award-winning agency recognition
✅ Strong network diversity (micro to mega influencers)
✅ High client recommendation rate (9/10)
✅ Proven campaign volume (150+ in 2023)
✅ Flexible budget options
❌ Limited information on specific ROI metrics
❌ Website needs modernization
Our Rating: ⭐ 8.5 / 10
8. Influencyfy — Best for GCC & MENA Regional Coverage
Influencyfy operates as a comprehensive influencer marketing company serving Dubai, UAE, GCC, and the broader MENA region.
Their regional expertise helps brands navigate the diverse Middle Eastern market effectively with culturally relevant campaigns.
Key Highlights:
- Comprehensive GCC and MENA market coverage
- Regional cultural expertise
- Multi-country campaign capabilities
- End-to-end campaign management
Services Offered:
Regional influencer marketing campaigns, multi-country GCC strategies, cultural adaptation, campaign management, performance tracking
Who Should Get the Service:
Brands targeting multiple Middle Eastern markets are seeking regional expertise and multi-country campaign coordination
Industries Served:
Multi-industry across MENA, including fashion, beauty, lifestyle, FMCG, and technology
Pros / Cons:
✅ Strong regional GCC/MENA coverage
✅ Multi-country campaign capabilities
✅ Cultural adaptation expertise
✅ Comprehensive service offering
❌ Limited publicly available performance data
❌ Less emphasis on global reach
Our Rating: ⭐ 8.3 / 10
9. BrandRipplr — Best for Creative Storytelling
BrandRipplr is a Dubai-based influencer marketing agency focused on creative storytelling and campaign ideation with strong brand alignment.
Key Highlights:
- Strong emphasis on creative storytelling
- Brand-centric campaign approach
- Focus on authentic content and engagement
- Creative ideation expertise
Services Offered:
Campaign ideation and strategy, influencer matchmaking, creative content development, brand storytelling, campaign management
Who Should Get the Service:
Brands prioritizing creative narrative and authentic storytelling over pure performance metrics
Industries Served:
Fashion, beauty, lifestyle, consumer goods
Pros / Cons:
✅ Strong creative and storytelling focus
✅ Brand-centric approach
✅ Emphasis on authentic engagement
✅ Creative ideation capabilities
❌ Limited publicly available performance metrics
❌ Less emphasis on a data-driven approach
❌ Smaller market presence compared to competitors
Our Rating: ⭐ 8.0 / 10
10. Plug Media — Best for Local UAE Market Focus
Plug Media is a prominent influencer marketing agency in Dubai and the UAE, providing comprehensive campaign solutions tailored to the local market.
Key Highlights:
- Strong local UAE market presence
- Comprehensive campaign solutions
- Focus on regional influencer connections
- End-to-end campaign management
Services Offered:
Influencer campaign management, local creator partnerships, content creation, and performance tracking
Who Should Get the Service:
Brands primarily targeting UAE audiences seeking local market expertise and regional influencer partnerships
Industries Served:
Fashion, lifestyle, beauty, e-commerce, food & beverage
Pros / Cons:
✅ Strong local UAE market knowledge
✅ Regional creator relationships
✅ Comprehensive campaign management
❌ Limited information on performance metrics
❌ Primarily UAE-focused (limited regional reach)
❌ Less transparency on pricing
Our Rating: ⭐ 7.8 / 10
How Did We Choose the Agencies?
Selecting the right influencer marketing agency is critical for campaign success. Our evaluation methodology focused on:
- Local Presence & Cultural Fit – Agencies with a strong Dubai and UAE footprint, capable of creating campaigns that resonate with diverse regional audiences across the Emirates and broader MENA region.
- Influencer Network Depth & Quality – Verified, active creators across micro, macro, and celebrity tiers with authentic engagement rates and proven audience connections.
- Performance & Analytics – Ability to measure campaign success via engagement, traffic, and conversions rather than just likes and impressions, with transparent ROI reporting.
- Service Range – End-to-end campaign management, content production, strategy, and reporting capabilities with comprehensive support.
- Client Portfolio & Feedback – Agencies with proven track records, case studies, client testimonials, and a positive reputation in the Dubai market.
- Pricing Transparency – Clear fee models, campaign costs, and ROI-based packages accessible to various business sizes from startups to enterprises.
- Communication & Support – Responsiveness, account management quality, accessibility of support channels, and real-time campaign tracking tools.
- Cultural Intelligence – Deep understanding of UAE, GCC, and MENA cultural nuances, Arabic language capabilities, and regional consumer behavior insights.
By combining these factors, we ensured the agencies included in this list provide reliable, measurable, and culturally relevant influencer marketing services for Dubai-based brands.
Benefits of Choosing an Influencer Marketing Agency in Dubai
Partnering with a specialized influencer marketing agency in Dubai offers numerous advantages:
- Cultural Expertise – Dubai agencies understand UAE and MENA cultural nuances, Arabic language preferences, Islamic values, and regional sensitivities that make campaigns authentic and respectful.
- Regulatory Compliance – Expert handling of Dubai’s strict advertising laws, NMC (National Media Council) compliance, and influencer disclosure requirements reduces legal risks.
- Regional Network Access – Established relationships with verified influencers across the UAE, GCC, and MENA provide authentic reach to target audiences.
- Multilingual Capabilities – Agencies offer campaigns in Arabic (multiple dialects), English, and other languages relevant to Dubai’s multicultural population.
- Data-Driven Results – Advanced analytics, real-time dashboards, and ROI tracking ensure transparent, measurable campaign performance.
- Multi-Platform Expertise – Tailored strategies for Instagram, TikTok, YouTube, Snapchat, and emerging platforms optimized for Middle Eastern audiences.
- Time & Resource Efficiency – Agencies handle influencer vetting, negotiations, content approval, and campaign management, saving internal resources.
- Authentic Storytelling – Local agencies create culturally resonant narratives that connect emotionally with Arab and expat audiences.
- Rapid Market Entry – Established creator networks enable quick campaign launches for brands entering the Dubai or MENA markets.
- Performance Optimization – Continuous monitoring and adjustment based on real-time data maximizes engagement and conversions throughout campaigns.
Tips for Choosing the Right Influencer Marketing Agency in Dubai
When selecting an influencer marketing partner, consider the following:
- Define Your Campaign Goals – Awareness, Engagement, Conversions, or Brand Loyalty? The right agency aligns its strategies to meet your specific objectives.
- Evaluate Cultural Fluency – Ensure the agency understands Dubai’s multicultural landscape, Arabic language nuances, Islamic values, and local trends, especially for regional campaigns.
- Check Influencer Authenticity – Ask how the agency verifies followers and engagement rates to avoid inflated metrics, fake followers, and bot accounts.
- Request Analytics & Reporting – Agencies should provide clear KPIs and measurable outcomes for every campaign with transparent, real-time tracking dashboards.
- Assess Pricing Models – Compare retainer, per-campaign, or ROI-based pricing to match your budget and scale, from startups to enterprise campaigns.
- Start Small – Pilot campaigns help gauge fit, influencer quality, creative output, and ROI before scaling to larger investments.
- Communication Matters – Fast response times, dedicated account management support, and transparent updates are essential for smooth execution.
- Look for Industry Experience – Agencies with relevant experience in your sector understand audience behavior, platform trends, and influencer types better.
- Multi-Market Coverage – If targeting the entire GCC or MENA, ensure the agency has connections across multiple countries, not just UAE.
- Regional Authenticity – Prioritize agencies with genuine local creator relationships over those using international influencers without regional context or cultural understanding.
- Legal Compliance – Verify the agency’s knowledge of UAE advertising regulations, NMC guidelines, and influencer disclosure requirements.
- Technology & Tools – Ask about proprietary dashboards, AI-powered matching, analytics platforms, and campaign management technology.
Conclusion
Dubai’s influencer marketing ecosystem offers powerful opportunities for brands to connect with audiences across the UAE, GCC, and wider MENA region.
Selecting the right agency ensures campaigns are visually compelling, culturally authentic, legally compliant, and driven by strong data and ROI.
SocialMelo stands out as a top choice with its full-service solutions, 35,000+ successful campaigns, verified global influencer network, and multi-platform expertise rooted in both international standards and regional insight.
Other agencies, such as GIMA with its deep MENA cultural understanding, Boomerang with its strong ROI performance, and The Influencer Marketing Factory with its legal-compliance strengths, also deliver excellent results based on budget, industry, and campaign goals.
By evaluating agencies according to your brand’s objectives, cultural needs, and budget, you can choose the ideal partner to maximize engagement and conversions.
Whether global, regional, or local, brands can rely on Dubai’s influencer agencies to deliver meaningful impact in a fast-growing digital market.
Frequently Asked Questions:
Why should I hire a local influencer marketing agency in Dubai?
A local agency understands UAE and MENA cultural nuances, Arabic language preferences, Islamic values, regulatory requirements (NMC compliance), and regional trends, resulting in more authentic engagement and better campaign ROI. Dubai agencies have genuine relationships with regional creators who maintain strong community connections across diverse demographics.
How much does influencer marketing cost in Dubai?
Pricing varies by agency, influencer tier, campaign scope, and services offered. According to industry data, micro-influencers in Dubai may charge AED 500-5,000 per post, macro-influencers AED 5,000-50,000, and celebrities upward of AED 50,000+. Full campaign packages can range from AED 10,000 for basic micro-influencer campaigns to several hundred thousand dirhams for comprehensive multi-platform celebrity campaigns.
How do I measure the success of an influencer campaign?
Key metrics include engagement rate (likes, comments, shares), clicks, conversions, website traffic, sales, reach, impressions, and brand sentiment. Top agencies like SocialMelo and GIMA provide real-time analytics dashboards for complete transparency. Additional metrics include audience growth, content performance across platforms, cost per engagement, and return on ad spend (ROAS).
Should I choose micro or macro influencers in Dubai?
Micro/Nano influencers – Ideal for niche, regional, or budget-friendly campaigns with high engagement rates (often 5-10%) and authentic community connections
Macro/Celebrity influencers – Best for brand awareness, wide reach, or pan-regional campaigns requiring mass visibility
Dubai campaigns often perform well with both depending on objectives, but micro-influencers typically deliver higher engagement and authenticity at lower costs.
Can agencies manage content creation as well?
Yes, most top agencies like SocialMelo, GIMA, and Imfluence provide end-to-end content production, including video shoots, photography, editing, and post-production. Content creation services include UGC (user-generated content), ad shoots, product photography, and culturally relevant storytelling in multiple languages.
