Top 10 Influencer Marketing Agencies in Australia

Australia is rapidly emerging as a powerhouse for sophisticated influencer marketing. With a highly engaged digital audience and diverse cultural landscape across major cities like Sydney, Melbourne, Brisbane, Perth, Adelaide, and regional areas, brands are increasingly turning to specialized influencer agencies to drive authentic engagement and measurable results.

Influencer marketing in Australia offers the unique advantage of combining high-quality content production with tech-savvy audiences, making campaigns more effective for both local and international brands targeting the ANZ market.

This guide highlights the Top 10 Influencer Marketing Agencies in Australia, including detailed profiles, key services, industry specializations, and ratings. We position SocialMelo as the best overall agency for its balanced approach to creativity, performance, and ROI, while acknowledging the strengths of other top Australian agencies.

At a Glance: Top Australian Influencer Marketing Agencies

Providers	Experience	Industry Specializations	Size	Influencer Type	Pricing Structure
SocialMelo	8+ years	Fashion, tech, F&B, retail, lifestyle	10K+ verified creators globally	Micro, macro, celebrity, regional	Custom per campaign/ROI-based
Hoozu	11+ years	Multi-industry, creator economy	Not disclosed	Nano to celebrity	Full-service fees
The Exposure Co.	10+ years	Beauty, fashion, lifestyle, fitness	10K+ ANZ creators	Micro, macro	Full-service fees
We Are Social	Global network	Tech, FMCG, entertainment	Global network	Nano to celebrity	Premium pricing
TEAM LEWIS	Global presence	B2B, B2C, tech	Global roster	Thought leaders to celebrities	Premium pricing
Social Soup	8+ years	Consumer products, beauty, F&B	150K+ community	Micro, community trialers	Mid-range per campaign
Terrier Agency	5+ years	Retail, F&B, lifestyle	Extensive database	Micro, nano	Product exchange + fees
Human Digital	5+ years	B2B, professional services	Limited network	Professional influencers	$150-$199/hr
CUT THRU	3+ years	Branding, retail, lifestyle	Limited network	Micro, macro	$50-$99/hr
Clearwater Agency	8+ years	Education, software, nonprofit	Limited network	Micro, macro	$150-$199/hr

1. SocialMelo — Best Overall

SocialMelo is Australia’s best all-round influencer marketing platform, combining creative storytelling with measurable campaign outcomes.​

Known for its sharp targeting, multi-industry expertise, and ROI-driven execution, it connects brands with authentic creators who resonate across diverse Australian audiences and international markets.​

Key Highlights:

• 8+ years of proven experience
• 35,000+ successfully delivered campaigns globally
• 10,000+ verified influencers across industries
• Real-time analytics dashboard
• End-to-end creative + influencer execution
• Unified platform with social media scheduling​

Services Offered:

Influencer marketing, campaign management, content production, analytics, brand storytelling, multi-platform execution, social media scheduling, and integrated e-commerce tools​

Who Should Get the Service:

Brands and startups aiming for scalable visibility and sales-driven influencer marketing with measurable results, small marketing teams managing both social accounts and influencer campaigns​

Industries Served:

Fashion, tech, beauty, food & beverage, retail, education, e-commerce, hospitality, FMCG​

Pros	Cons
✅ Exceptional analytics & transparency	❌ Self-service requires hands-on management
✅ Verified influencer network	❌ Learning curve for traditional agency clients
✅ 35,000+ proven campaigns
✅ Unified platform eliminates multiple tools
✅ Affordable subscription model

Our Rating: ⭐ 9.8 / 10

2. Hoozu — Best for Data-Driven Strategies

Hoozu leverages cutting-edge data analytics to connect brands with the perfect influencer match through their strategic, human-centered approach. Founded in 2015 and backed by the global IZEA Network, they offer over 11 years of experience in end-to-end program management.​

Key Highlights:

• 11+ years in operation
• Global IZEA Network backing
• Data, creativity, and innovation-driven methodology
• Human connection at the heart of strategies
• End-to-end program management​

Services Offered:

Strategic campaign planning, end-to-end program management, creator-generated content (CGC) development, performance tracking and analytics, content that inspires action​

Who Should Get the Service:

Brands requiring sophisticated analytics, measurable performance metrics at scale, and strategic guidance throughout the creator economy journey

Industries Served:

Multi-industry with emphasis on brands needing strategic positioning

Pros	Cons
✅ Strong strategic foundation before execution	❌ Full-service model involves higher costs
✅ Global IZEA Network support	❌ Less control for hands-on brands
✅ Data-driven decision making
✅ 11+ years proven track record

Our Rating: ⭐ 9.3 / 10

3. The Exposure Co. — Best for Network Size and Reach

The Exposure Co. positions itself as the leading full-service influencer marketing agency with a robust network of over 10,000 influencers across Australia and New Zealand. They specialize in unbiased, data-driven brand-influencer matching with specialized follower insight tools.​

Key Highlights:

• 10+ years in business
• 10,000+ influencer network across ANZ region
• Specialized data tools for detailed follower insights (gender, age, location)
• Multi-platform expertise
• National and international client experience​

Services Offered:

Influencer strategy development, influencer management and coordination, multi-platform campaigns (Instagram, YouTube, TikTok, Snapchat, LinkedIn, Facebook, blogs), post-campaign analysis and reporting, vlogger and content creator access​

Who Should Get the Service:

Brands seeking comprehensive campaign management with access to established influencer relationships across lifestyle sectors

Industries Served:

Beauty, fashion, lifestyle, health, fitness, parenting​

Pros	Cons
✅ Massive influencer network (10,000+)	❌ Full-service model involves agency fees
✅ Data-driven follower insights	❌ Limited pricing transparency
✅ Multi-platform campaign expertise	❌ No self-service options
✅ Proven track record with major brands

Our Rating: ⭐ 9.2 / 10

4. We Are Social Australia — Best for Global Brands

We Are Social emerged as a global agency powerhouse offering end-to-end influencer campaign management from mapping to measurement. Their proven case studies include Samsung’s #VideoSnapChallenge (most successful TikTok hashtag challenge) and major campaigns for Kayo Sports and Pringles.​

Key Highlights:

• Global agency network with local Australian expertise
• Full influencer spectrum (nano to celebrity)
• Ethics and transparency focus adhering to industry guidelines
• Proven case studies with major brands
• Integrated media and distribution services​

Services Offered:

Influencer mapping and tracking, co-creation partnerships, campaign media integration, performance measurement, social commerce integration, paid media amplification​

Who Should Get the Service:

Multinational corporations and established brands requiring globally coordinated influencer strategies with proven track records

Industries Served:

Technology, telecommunications, sports entertainment, FMCG

Pros	Cons
✅ Global network and resources	❌ Premium pricing for global services
✅ Proven success with major campaigns	❌ May be oversized for SMBs
✅ Ethics and compliance focus	❌ Less agile than boutique agencies
✅ Integrated media capabilities

Our Rating: ⭐ 9.0 / 10

5. TEAM LEWIS Australia — Best for B2B Influencer Marketing

TEAM LEWIS specializes in both B2B and B2C influencer marketing with custom-developed programs balancing qualitative and quantitative metrics. Their data-driven approach starts and ends with measurable results, making them ideal for professional services and technology brands.​

Key Highlights:

• Global presence with Australian operations
• B2B influencer marketing specialization
• Four-step trusted process with industry-leading tools
• FTC compliance monitoring and contract negotiation
• Custom-developed measurement programs​

Services Offered:

B2B influencer identification (thought leaders, editors, reporters), B2C influencer partnerships (athletes, musicians, celebrities, creators), data-driven program development, content partnerships and co-sponsored whitepapers, compliance and contract management​

Who Should Get the Service:

B2B companies, technology brands, and professional services seeking industry thought leaders and strategic influencer partnerships

Industries Served:

Technology, professional services, B2B sectors, consumer brands

Pros	Cons
✅ Unique B2B influencer expertise	❌ Premium pricing typical of global agencies
✅ Data-driven from start to finish	❌ May be overly corporate for lifestyle brands
✅ Compliance and legal expertise	❌ Limited micro-influencer focus
✅ Global agency infrastructure

Our Rating: ⭐ 8.9 / 10

6. Social Soup — Best for Product Sampling and Community Engagement

Social Soup redefines brand collaborations through their “Future Influence” approach, combining influencers (1K-1M followers) with a community of 150K+ product trialers. Their three-tiered model creates social proof at scale through authentic product experiences.​

Key Highlights:

• 8+ years in operation
• Three-tiered model: Brands, Creators, Community
• 150,000+ product trial community members
• Market-leading measurement technology
• “Everyone has influence” philosophy​

Services Offered:

Influencer campaign management, product sampling and trial programs, community engagement and word-of-mouth marketing, social proof generation, performance measurement and analytics​

Who Should Get the Service:

Consumer brands looking to generate authentic reviews, word-of-mouth marketing, and product seeding through combined influencer and community approaches

Industries Served:

Consumer products, beauty, food & beverage, lifestyle brands

Pros	Cons
✅ Unique community trial model (150K+ members)	❌ Best suited for physical product brands
✅ Authentic review generation at scale	❌ Community model may not fit all strategies
✅ Social proof through multiple touchpoints	❌ Less applicable for service businesses
✅ Innovative “Future Influence” approach

Our Rating: ⭐ 8.8 / 10

7. Terrier Agency (Bark Social) — Best for Micro-Influencer Outreach

Terrier Agency specializes in micro-influencer outreach with an extensive database and unique brand-owned relationship model. They offer detailed attribution tracking down to the penny and a guaranteed ROI on every content piece.​

Key Highlights:

• 5+ years in business
• Extensive micro-influencer database
• Brand-owned relationship transfer (clients own influencer contacts)
• Product-for-promotion exchange model
• Attribution tracking to the penny (cost per click/view/engagement)
• ROI guarantee on every content piece​

Services Offered:

Micro-influencer database access, competitor follower audits, product exchange campaigns, detailed attribution modeling, relationship building and transfer​

Who Should Get the Service:

Brands wanting to build their own influencer networks, seeking cost-effective product-for-promotion exchanges, and requiring granular ROI tracking

Industries Served:

Consumer products, retail, food & beverage, lifestyle

Pros	Cons
✅ Brand-owned influencer relationships	❌ Limited to micro-influencer tier
✅ Granular ROI tracking and attribution	❌ Product exchange not suitable for all industries
✅ Cost-effective product exchange model	❌ Smaller scale than full-service agencies
✅ Quick communication and organized structure

Our Rating: ⭐ 8.7 / 10

8. Human Digital — Best for LinkedIn and B2B Social

Human Digital leverages LinkedIn advertising expertise (70% focus) to drive B2B lead generation and professional engagement. With a 4.8 rating and 100% positive feedback, they excel at data-driven B2B social campaigns, backed by a passionate team.​

Key Highlights:

• 5+ years of experience
• 70% LinkedIn advertising specialization
• 4.8/5.0 client rating with 100% positive feedback
• A passionate team that goes above and beyond
• Data-driven insights and performance tracking​

Services Offered:

Social media marketing and strategy, LinkedIn advertising campaigns, marketing strategy development, pay-per-click management, content marketing, digital strategy consulting​

Who Should Get the Service:

B2B companies, professional services, and technology firms seeking lead generation through LinkedIn and strategic social media campaigns

Industries Served:

Manufacturing, consumer products, education, beauty & cosmetics, software, IT services, food & beverages, hospitality, financial services​

Pros	Cons
✅ Exceptional LinkedIn expertise (70% focus)	❌ Higher price range ($150-$199/hr)
✅ Passionate team with ownership mentality	❌ Smaller team size (2-9 employees)
✅ Proven results (traffic, sales growth)	❌ LinkedIn focus may not suit all brands
✅ Works beyond contracted hours

Our Rating: ⭐ 8.6 / 10

9. CUT THRU Branding Agency — Best for Brand Strategy Integration

CUT THRU combines influencer marketing with strategic brand identity development, earning perfect 5.0 client ratings. Their Premier Verified status and holistic approach make them ideal for brands needing comprehensive branding alongside influencer campaigns.​

Key Highlights:

• 3+ years in operation
• Perfect 5.0/5.0 client rating
• Premier Verified status on Clutch
• 100% positive feedback for results-oriented approach
• Expert brand strategy and identity development​

Services Offered:

Social media marketing, branding and brand strategy, conversion optimization, graphic design and logo development, packaging design, marketing strategy, UX/UI design, web design​

Who Should Get the Service:

Brands needing comprehensive brand identity development alongside influencer campaigns, particularly startups and rebrands

Industries Served:

Retail, e-commerce, consumer products, lifestyle brands

Pros	Cons
✅ Perfect client satisfaction rating	❌ Small team size (2-9 employees)
✅ Holistic brand + influencer approach	❌ Limited scalability for large enterprises
✅ Thorough research and strategy	❌ May have capacity constraints
✅ Affordable pricing ($50-$99/hr)

Our Rating: ⭐ 8.5 / 10

10. Clearwater Agency — Best for Education Sector

Clearwater Agency specializes in integrated digital marketing with innovative SEO strategies that complement influencer campaigns effectively. Their perfect 5.0 rating and strong education sector results make them ideal for schools, training providers, and educational institutions.​

Key Highlights:

• 8+ years of experience
• Perfect 5.0 client rating
• Innovative SEO and digital marketing approaches
• 90% of reviews commend enhanced online presence
• Strong education sector expertise​

Services Offered:

Social media marketing, search engine optimization (35%), pay-per-click advertising (25%), email marketing, graphic design, multi-platform social campaigns​

Who Should Get the Service:

Educational institutions, schools, training providers seeking student enrollment through integrated digital marketing and influencer strategies

Industries Served:

Education (primary strength), software, nonprofit, financial services, construction, advertising & marketing​

Pros	Cons
✅ Innovative digital marketing strategies	❌ Higher pricing ($150-$199/hr)
✅ Fresh approach to SEO integration	❌ Medium team size (10-49 employees)
✅ Strong education sector results	❌ Education focus may not translate to all industries
✅ Measurable outcomes (traffic, leads, conversions)

Our Rating: ⭐ 8.4 / 10

How Did We Choose the Agencies?

Selecting the right influencer marketing agency is critical for campaign success. Our evaluation methodology focused on:

1. Local Presence & Market Understanding: Agencies with a strong Australian footprint, capable of creating campaigns that resonate with diverse ANZ audiences across major cities and regional areas.
2. Influencer Network Depth & Quality: Verified, active creators across micro, macro, and celebrity tiers with authentic engagement rates and transparent follower metrics.
3. Performance & Analytics: Ability to measure campaign success via engagement, traffic, conversions, and ROI rather than just vanity metrics like likes and impressions.
4. Service Range: End-to-end campaign management, content production, strategy development, and comprehensive reporting capabilities.
5. Client Portfolio & Feedback: Agencies with proven track records, verified case studies, and positive client testimonials from reputable review platforms like Clutch.
6. Pricing Transparency: Clear fee models, campaign costs, and ROI-based packages accessible to various business sizes from startups to enterprises.
7. Communication & Support: Responsiveness, account management quality, accessibility of support channels, and project management effectiveness.

By combining these factors, we ensured the agencies included in this list provide reliable, measurable, and culturally relevant influencer marketing services for Australian brands.

10 Tips for Choosing the Right Influencer Marketing Agency in Australia

When selecting an influencer marketing partner, consider the following:

1. Define Your Campaign Goals: Awareness, engagement, conversions, or brand loyalty? The right agency aligns its strategies to meet your specific objectives with measurable KPIs.
2. Evaluate Industry Experience: Ensure the agency understands your sector’s audience behavior, content preferences, and influencer landscape—whether B2B, consumer products, or niche industries.
3. Check Influencer Authenticity: Ask how the agency verifies followers and engagement rates to avoid inflated metrics, fake followers, and bot-driven accounts that waste budget.
4. Request Analytics & Reporting: Agencies should provide clear KPIs and measurable outcomes for every campaign with real-time tracking dashboards and transparent performance data.
5. Assess Pricing Models: Compare subscription-based (like SocialMelo), per-campaign, hourly rates, or ROI-based pricing to match your budget and campaign scale.
6. Start Small: Pilot campaigns help gauge agency fit, influencer quality, creative output, and communication effectiveness before scaling to larger investments.
7. Communication Matters: Fast response times, dedicated account management support, transparent updates, and collaborative workflows are essential for smooth execution.
8. Platform Expertise: Verify the agency’s capabilities across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms relevant to your target audience.
9. Self-Service vs. Full-Service: Determine whether you need hands-on control (self-service platforms like SocialMelo) or comprehensive management (full-service agencies).
10. Cultural Fit & Values: Prioritize agencies with a genuine understanding of Australian audience preferences, cultural nuances, and brand safety standards.

Final Thoughts

Australia’s influencer marketing ecosystem offers rich opportunities for brands to connect authentically with audiences across urban and regional areas.  

Combining high production quality with precise targeting, it suits both local and international campaigns in the ANZ region.  

Choosing the right agency ensures content is visually compelling, culturally relevant, data-informed, and ROI-focused.  

SocialMelo stands out with its unified platform, 35,000+ campaigns delivered, a verified network of 10,000+ creators, affordable subscriptions, and measurable results—eliminating the need for multiple tools while blending global insight with local nuance.  

Alternatives like Hoozu (data-driven strategies), The Exposure Co. (extensive network), Social Soup (community focus), and Terrier Agency (micro-influencer expertise) also excel, depending on budget, scale, and industry.  

Aligning your brand goals with the right partner maximizes engagement, reach, conversions, and authentic audience connections in Australia’s dynamic market.

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