The B2B influencer marketing landscape has evolved into a critical driver of business growth, with agencies now delivering proven ROI that transforms how companies reach decision-makers. Unlike traditional B2C influencer campaigns, B2B influencer marketing focuses on thought leadership, industry expertise, and building long-term relationships with specialized audiences.
B2B influencer marketing offers the unique advantage of combining credible industry voices with data-driven strategies, making campaigns more effective for building trust, generating qualified leads, and accelerating sales cycles. Recent industry data shows that B2B influencer campaigns deliver a 420% ROI, with 548 high-intent leads generated in successful case studies.
This guide highlights the Top 10 B2B Influencer Marketing Agencies, including detailed profiles, key services, industry specializations, and ratings. We position SocialMelo as the best overall agency for its balanced approach to creativity, performance, and ROI, while acknowledging the strengths of other top B2B agencies.
At a Glance: Top B2B Influencer Marketing Agencies
| Providers | Experience | Industry Specializations | Size | Influencer Type | Pricing Structure |
| SocialMelo | 8+ years | Tech, SaaS, Finance, Healthcare, Manufacturing | 10K+ verified creators globally | Thought leaders, industry experts, B2B creators | Custom per campaign/ROI-based |
| TopRank Marketing | 15+ years | Tech, SaaS, MarTech, Enterprise Software | 5K+ thought leaders | Industry experts, thought leaders | Custom per campaign |
| inBeat Agency | 6 years | Tech, E-commerce, SaaS, Consumer Brands | 10K+ (top 2% creators) | Micro, nano, B2B creators | Per campaign + performance |
| NinjaPromo | 7 years | Tech, SaaS, Finance, Blockchain, Healthcare | 8K+ global creators | B2B experts, tech influencers | $3,200+/month subscription |
| Zen Media | 12 years | Tech, Construction Tech, SaaS, Enterprise | 3K+ industry experts | Thought leaders, executives | Custom per campaign |
| OST Marketing | 15+ years | Tech, AI, Finance, Agri-Tech, Manufacturing | 1K+ B2B experts | Industry specialists, executives | Monthly retainers |
| Disrupt Marketing | 15 years | Tech, SaaS, Finance, Professional Services | 2K+ micro-influencers | Micro-influencers, niche experts | Custom per campaign |
| Prohibition PR | 10+ years | Retail, Tech, Professional Services | 4K+ creators | Multi-tier influencers | Custom per campaign |
| Socially Powerful | 8 years | Tech, Finance, Healthcare, B2B Services | 6K+ vetted creators | Thought leaders, experts | $200-$300/hour |
| Influencer Marketing Hub | 9 years | Cross-industry B2B expertise | Platform-based matching | All tiers | Agency matching (free) |
1. SocialMelo — Best Overall
SocialMelo is the leading all-round B2B influencer marketing platform, combining strategic thought leadership with measurable campaign outcomes and proven ROI.
Known for its sharp targeting, industry expertise, and data-driven execution, SocialMelo connects B2B brands with authentic industry experts and thought leaders who resonate with decision-makers across enterprise and SMB audiences.
Key Highlights:
- 8+ years of proven B2B marketing experience
- 35,000+ successfully delivered campaigns globally
- 10,000+ verified B2B influencers across industries
- Real-time analytics dashboard with ROI tracking
- End-to-end strategy + creative + influencer execution
- Deep expertise in complex B2B sales cycles
- LinkedIn thought leadership specialization
Services Offered:
B2B influencer strategy and planning, thought leader identification and vetting, campaign management and execution, content co-creation (whitepapers, webinars, podcasts), LinkedIn campaign optimization, multi-platform execution, lead generation tracking, performance analytics and ROI measurement
Who Should Get the Service:
B2B companies seeking scalable visibility and sales-driven influencer marketing with measurable results; ideal for SaaS, technology, financial services, and enterprise brands wanting comprehensive support from strategy through execution
Industries Served:
Technology, SaaS, Financial Services, Healthcare, Manufacturing, Enterprise Software, Professional Services, B2B E-commerce, MarTech, FinTech
| Pros | Cons |
| ✅ Exceptional analytics & ROI transparency | ❌ Premium pricing for full-service packages |
| ✅ 35,000+ proven campaigns globally | |
| ✅ Verified B2B influencer network | |
| ✅ LinkedIn thought leadership expertise | |
| ✅ Complex B2B sales cycle understanding |
Our Rating: ⭐ 9.8 / 10
2. TopRank Marketing — Best for Thought Leadership
TopRank Marketing is a strategic B2B influencer marketing agency specializing in connecting brands with credible industry voices and thought leaders through an always-on relationship approach.
With over 15 years of experience, they focus on creating lasting partnerships that integrate seamlessly with content marketing, social media, and SEO strategies for sustained business impact.
Key Highlights:
- 15+ years in B2B influencer marketing
- Always-on relationship approach for sustained influence
- Deep integration with content marketing and SEO efforts
- Custom programs tailored to brand and audience
- An extensive network of 5,000+ industry thought leaders
- Data-informed planning and strategy development
Services Offered:
Influencer strategy and planning, influencer identification and recruitment, influencer management and payment passthrough, co-created content development (blogs, research, ebooks), webinars and podcasts with experts, short-form video content creation, affiliate and performance-based programs, event influencer packages, measurement and optimization
Who Should Get the Service:
B2B brands seeking to build authority through sustained thought leadership partnerships; ideal for mid-to-large enterprises wanting integrated influencer programs that enhance content marketing and SEO performance
Industries Served:
Technology, SaaS, Marketing Technology, Enterprise Software, Professional Services, Healthcare, Finance
| Pros | Cons |
| ✅ Long-term, mutually beneficial relationships | ❌ May require longer commitment periods |
| ✅ Excellent integration with broader marketing | ❌ Premium pricing for comprehensive services |
| ✅ Comprehensive service from strategy to measurement | ❌ Best suited for mid-to-large enterprise clients |
| ✅ Strong expertise in content co-creation | |
| ✅ Focus on credibility and trust-building |
Our Rating: ⭐ 9.5 / 10
3. inBeat Agency — Best for Micro-Influencer Campaigns
InBeat Agency specializes in B2B influencer marketing with exclusive access to the top 2% of talented creators, offering dedicated campaign management with personalized strategies designed to meet specific marketing objectives.
Their data-driven approach and focus on high-engagement micro-influencers make them ideal for B2B brands seeking authentic, relatable creator voices.
Key Highlights:
- 6 years in operation with a B2B focus
- Elite creator network (top 2% of influencers)
- High engagement rates with micro and nano-influencers
- Free influencer database access
- Multi-lingual capabilities (15+ languages)
- Proprietary performance tracking tools
Services Offered:
Micro and nano-influencer marketing, user-generated content (UGC) creation, TikTok and Instagram marketing, LinkedIn B2B campaigns, paid advertising integration, influencer gifting campaigns, campaign management and analytics, creator database access
Who Should Get the Service:
B2B brands targeting niche audiences through authentic, high-engagement micro-influencers; perfect for SaaS companies and tech startups seeking cost-effective campaigns with strong ROI and relatable creator voices
Industries Served:
Technology, E-commerce, SaaS, B2B Software, Professional Services, Consumer Tech
| Pros | Cons |
| ✅ Access to highly vetted, top-performing creators | ❌ Less focus on enterprise thought leadership |
| ✅ Strong focus on engagement over follower count | ❌ Primarily focused on visual platforms |
| ✅ Free influencer database for research | ❌ May require more creators for broader reach |
| ✅ Scalable campaigns for various budgets | |
| ✅ Multi-platform expertise |
Our Rating: ⭐ 9.2 / 10
4. NinjaPromo — Best for Transparent Pricing
NinjaPromo is a data-driven B2B influencer marketing agency with global presence across six major markets, including New York, London, Dubai, Singapore, Hong Kong, and Vilnius.
They offer transparent subscription-based pricing starting at $3,200/month and comprehensive audit-driven strategies for B2B companies wanting to measure true marketing impact.
Key Highlights:
- 7 years of B2B marketing experience
- Transparent pricing starting at $3,200/month
- Six global office locations
- Comprehensive audit and data-driven roadmap
- Subscription-based pricing model
- Proven market entry strategies for B2B brands
Services Offered:
B2B influencer strategy development, influencer identification and outreach, campaign management and execution, content creation and distribution, social media marketing integration, paid advertising support, analytics and performance reporting, and competitive analysis
Who Should Get the Service:
B2B companies seeking budget predictability and transparent pricing; ideal for brands wanting comprehensive data-driven strategies with clear ROI measurement and global market reach
Industries Served:
Technology, SaaS, Blockchain/Crypto, Finance, Healthcare, Manufacturing, Professional Services, B2B E-commerce
| Pros | Cons |
| ✅ Transparent, predictable pricing structure | ❌ Higher minimum monthly investment ($3,200+) |
| ✅ Global presence across six major markets | ❌ May have longer onboarding process |
| ✅ Strong data-driven approach | ❌ Less emphasis on long-term relationship building |
| ✅ Comprehensive audit process | |
| ✅ Good for market entry strategies |
Our Rating: ⭐ 9.0 / 10
5. Zen Media — Best for GTM Integration
Zen Media is a pioneering B2B influencer marketing agency and one of the first to specialize in this space, focusing on integrating influencer marketing into broader Go-To-Market (GTM) strategies.
They create sustained relationships that drive tangible business outcomes, with proven results including 548 high-intent leads generated for client TrueLook.
Key Highlights:
- 12 years as a B2B influencer marketing pioneer
- GTM strategy integration expertise
- Proven lead generation results (548 high-intent leads for TrueLook)
- Focus on long-term sustained relationships
- Integration into sales collateral and client events
- Multi-touchpoint activation capabilities
Services Offered:
Influencer identification and vetting, custom engagement strategy development, co-created content production, lead nurturing integration, sales collateral development with influencer content, client event activation, ongoing relationship management, performance reporting and optimization
Who Should Get the Service:
B2B companies wanting influencer marketing integrated into broader sales and marketing strategies; perfect for established brands seeking measurable lead generation and sales enablement outcomes
Industries Served:
Technology, Construction Technology, SaaS, Enterprise Software, Professional Services, Industrial B2B
| Pros | Cons |
| ✅ Strong focus on business outcomes and lead generation | ❌ May require larger investment for comprehensive integration |
| ✅ Excellent GTM strategy integration | ❌ Best suited for established B2B brands |
| ✅ Proven results with measurable leads | ❌ Limited information on pricing structure |
| ✅ Long-term relationship approach | |
| ✅ Multi-touchpoint activation (events, sales, nurturing) |
Our Rating: ⭐ 8.9 / 10
6. OST Marketing — Best for Tech Brands
OST Marketing is a B2B social media agency with specialized expertise in influencer marketing for technology brands, boasting over 15 years of experience since 2009.
With a global network of 1,000+ B2B influencers across AI, tech, finance, agri-tech, and manufacturing, they position themselves as expert-led rather than influencer-led.
Key Highlights:
- 15+ years of experience (since 2009)
- Network of 1,000+ B2B influencers globally
- Expert-focused approach (“we call them experts, not influencers”)
- End-to-end strategy and management
- Strong tech industry specialization
- Global influencer program management
Services Offered:
B2B influencer campaign development, influencer research and identification, campaign management (negotiations, contracts, payments), content creation and amplification, real-time data tracking and insights, multi-platform campaign execution, performance analytics and reporting
Who Should Get the Service:
Technology companies and SaaS brands seeking industry expert partnerships; ideal for tech firms wanting credible voices from AI, fintech, manufacturing, or agricultural technology sectors
Industries Served:
Technology, AI, Financial Services, Agriculture Technology, Manufacturing, Enterprise Software, Industrial IoT
| Pros | Cons |
| ✅ Extensive tech industry experience and network | ❌ Primary focus on tech may limit other industry expertise |
| ✅ Large pool of vetted B2B experts (1,000+) | ❌ Less emphasis on emerging platforms |
| ✅ Full-service management including contracts and payments | ❌ Pricing not publicly disclosed |
| ✅ Real data tracking and insights | |
| ✅ Strong global reach |
Our Rating: ⭐ 8.8 / 10
7. Disrupt Marketing — Best for Micro-Influencer Expertise
Disrupt Marketing is an award-winning global B2B influencer marketing agency led by BAFTA-winning influencer Stevie Johnson, bringing a unique insider perspective to creator-led campaigns.
Founded in 2010 with 15+ years of experience, they specialize in creator-led campaigns for complex B2B products with a focus on micro-influencers with niche authority.
Key Highlights:
- 15 years of experience (founded 2010)
- Led by a BAFTA-winning influencer with insider expertise
- Award-winning high-impact B2B campaigns
- Micro-influencer specialization
- Strong group synergy (Tomorrow Group portfolio)
- Global reach and scalability
Services Offered:
Micro-influencer campaign strategy, global influencer identification and matching, campaign development and execution, content creation for complex B2B products, multi-platform campaign management, performance tracking and analytics, creator relationship management
Who Should Get the Service:
B2B brands with complex products needing authentic, relatable creator voices; perfect for companies seeking niche authority and high engagement through micro-influencer partnerships in competitive markets
Industries Served:
Technology, SaaS, Professional Services, Finance, Healthcare, B2B Software, Enterprise Solutions
| Pros | Cons |
| ✅ Unique leadership with influencer insider perspective | ❌ Less emphasis on macro-influencer or celebrity partnerships |
| ✅ Strong track record of award-winning campaigns | ❌ Pricing requires consultation |
| ✅ Excellent micro-influencer expertise | ❌ May have longer lead times for complex campaigns |
| ✅ Global reach and scalability | |
| ✅ Backed by Tomorrow Group resources |
Our Rating: ⭐ 8.7 / 10
8. Prohibition PR — Best for Integrated Campaigns
Prohibition PR is an award-winning integrated PR and influencer marketing agency with 45+ awards over 10+ years, including 8 CIPR awards in 2019 and Best Use of Influencer Marketing.
They’ve been named Best PR Agency of the Year three times, offering fully integrated PR and influencer campaigns with comprehensive in-house capabilities.
Key Highlights:
- 10+ years in operation
- 45+ awards over 10+ years
- 8 CIPR awards in 2019 (including Best Use of Influencer Marketing)
- Fully integrated PR and influencer approach
- Comprehensive in-house capabilities
- Strong focus on measurable KPIs
Services Offered:
Influencer sourcing and vetting, campaign strategy and optimization, full campaign management, PR integration, social media management, content creation, video production, paid social advertising, monitoring, and reporting
Who Should Get the Service:
B2B brands seeking comprehensive PR and influencer integration; ideal for companies wanting award-winning creative campaigns with measurable brand advocacy and conversion outcomes
Industries Served:
Technology, Professional Services, B2B Services, Retail, Consumer Goods, Enterprise Solutions
| Pros | Cons |
| ✅ Extensive award recognition and credentials | ❌ UK-based with potential timezone considerations |
| ✅ Fully integrated approach (PR + influencer + social + paid) | ❌ May have higher pricing due to the full-service model |
| ✅ Comprehensive in-house capabilities | ❌ Less specialized in pure B2B compared to hybrid clients |
| ✅ Strong KPI tracking (brand advocacy, engagement, conversions) | |
| ✅ Proven creative excellence |
Our Rating: ⭐ 8.6 / 10
9. Socially Powerful — Best for Multi-Platform Campaigns
Socially Powerful specializes in B2B influencer marketing across multiple platforms, offering end-to-end campaign management with rigorous influencer vetting and comprehensive analytics.
With 8 years of experience and transparent hourly pricing ($200-$300), they provide flexible engagement models for B2B brands of various sizes.
Key Highlights:
- 8 years in B2B influencer marketing
- 6,000+ vetted creators across platforms
- Transparent hourly pricing ($200-$300)
- Multi-platform expertise (LinkedIn, YouTube, Twitter, podcasts)
- Rigorous influencer vetting process
- Comprehensive analytics and reporting
Services Offered:
Multi-platform influencer campaigns, influencer vetting and selection, campaign strategy development, content co-creation, performance tracking and analytics, B2B social media management, thought leadership programs
Who Should Get the Service:
B2B companies seeking flexible, multi-platform influencer campaigns with transparent pricing; ideal for brands wanting rigorous creator vetting and comprehensive performance analytics
Industries Served:
Technology, Finance, Healthcare, B2B Services, SaaS, Professional Services, MarTech
| Pros | Cons |
| ✅ Transparent hourly pricing model | ❌ Hourly pricing can add up for large campaigns |
| ✅ Rigorous influencer vetting process | ❌ Less emphasis on long-term relationship programs |
| ✅ Multi-platform expertise | ❌ Smaller network compared to larger agencies |
| ✅ Comprehensive analytics | |
| ✅ Flexible engagement models |
Our Rating: ⭐ 8.5 / 10
10. Influencer Marketing Hub — Best for Agency Matching
Influencer Marketing Hub provides comprehensive resources and connections to top B2B influencer marketing agencies through their platform-based matching service.
With 9 years of experience, they help brands identify and compare agencies based on specific needs, budgets, and industry requirements with extensive research and vetting.
Key Highlights:
- 9 years as an industry resource hub
- Platform-based agency matching (free)
- Extensive industry insights and research
- Vetted agency network across specializations
- Agency comparison tools and reviews
- Comprehensive B2B focus area
Services Offered:
Agency matching and comparison, industry research and insights, agency vetting and reviews, budget-based recommendations, platform-based discovery tools, educational content, and guides
Who Should Get the Service:
B2B brands unsure which agency to choose; ideal for companies wanting to compare multiple options, understand market rates, and make informed decisions with vetted agency recommendations
Industries Served:
Cross-industry B2B expertise, including Technology, SaaS, Finance, Healthcare, Manufacturing,and Professional Services
| Pros | Cons |
| ✅ Free agency matching service | ❌ Not a direct service provider |
| ✅ Comprehensive agency comparison tools | ❌ Requires additional vetting of matched agencies |
| ✅ Extensive industry research and insights | ❌ Matching quality varies by inputs |
| ✅ Vetted agency network | |
| ✅ Educational resources included |
Our Rating: ⭐ 8.4 / 10
How Did We Choose the Agencies?
Selecting the right B2B influencer marketing agency is critical for campaign success, lead generation, and ROI. Our evaluation methodology focused on:
1. B2B Expertise & Track Record: Agencies with proven experience in B2B influencer marketing, capable of navigating complex sales cycles, multiple decision-makers, and enterprise-level campaigns with demonstrated success metrics.
2. Influencer Network Depth & Quality: Verified, active B2B creators including thought leaders, industry experts, and niche specialists with authentic engagement rates and credible audiences across LinkedIn, YouTube, podcasts, and industry forums.
3. Performance & Analytics: Ability to measure campaign success via lead generation, pipeline contribution, engagement, website traffic, and revenue attribution rather than just vanity metrics like likes and impressions.
4. Service Range: End-to-end campaign management including strategy development, influencer identification, content co-creation, campaign execution, and comprehensive reporting capabilities.
5. Client Portfolio & Results: Agencies with proven B2B track records, detailed case studies, measurable outcomes (like 420% ROI or 548 leads generated), and positive client testimonials from established brands.
6. Pricing Transparency: Clear fee models, campaign costs, and ROI-based packages accessible to various business sizes, from startups to enterprise organizations.
7. Integration Capabilities: Ability to integrate influencer marketing with content marketing, SEO, social media, lead nurturing, sales enablement, and broader GTM strategies for multiplied impact.
8. Communication & Support: Responsiveness, dedicated account management quality, strategic consultation, and accessibility of support channels throughout campaign lifecycles.
By combining these factors, we ensured the agencies included in this list provide reliable, measurable, and strategically relevant B2B influencer marketing services that deliver genuine business outcomes.
10 Tips for Choosing the Right B2B Influencer Marketing Agency
When selecting a B2B influencer marketing partner, consider the following:
1. Define Your Campaign Goals: Determine whether you’re focused on brand awareness, thought leadership, lead generation, pipeline acceleration, or sales enablement. The right agency aligns its strategies to meet your specific B2B objectives.
2. Evaluate B2B Expertise: Ensure the agency understands B2B sales cycles, multiple decision-makers, enterprise buying processes, and the difference between B2B and B2C influencer strategies. Generic consumer influencer agencies often lack this specialized knowledge.
3. Check Influencer Authenticity: Ask how the agency verifies followers, engagement rates, and audience demographics to avoid inflated metrics, fake followers, and irrelevant audiences. B2B requires quality over quantity.
4. Request Case Studies & Results: Agencies should provide concrete B2B case studies with measurable outcomes like lead generation numbers, pipeline contribution, ROI percentages, and revenue attribution, not just engagement metrics.
5. Assess Integration Capabilities: The best B2B influencer marketing integrates with your content strategy, SEO efforts, social media, lead nurturing, and sales enablement. Avoid agencies treating influencer marketing as a silo.
6. Start with a Pilot Campaign: Test the agency’s fit, influencer quality, creative output, and measurement capabilities with a smaller pilot campaign before committing to large-scale, long-term investments.
7. Evaluate Communication & Partnership Approach: Fast response times, strategic consultation, dedicated account management, transparent updates, and collaborative working styles are essential for successful B2B campaigns.
8. Look for Industry-Specific Experience: Agencies with relevant experience in your sector (tech, SaaS, finance, healthcare, manufacturing) understand audience behavior, industry terminology, compliance requirements, and influencer landscapes better.
9. Platform Alignment: Ensure the agency has expertise on platforms where your B2B audience engages—primarily LinkedIn for professional content, YouTube for educational content, podcasts for thought leadership, and industry-specific communities.
10. Long-Term Relationship Focus: The best B2B influencer marketing builds sustained relationships with thought leaders rather than one-off transactional campaigns. Prioritize agencies emphasizing ongoing partnerships.
Final Thoughts
The B2B influencer marketing ecosystem in 2026 presents strong opportunities for brands to connect with decision-makers through trusted industry voices, thought leadership, and authentic expert partnerships.
Selecting the right B2B influencer marketing agency ensures campaigns are strategically aligned and deliver measurable results such as qualified leads, pipeline acceleration, and clear ROI.
SocialMelo stands out as a leading choice due to its comprehensive services, proven experience with 35,000+ campaigns, verified B2B influencer network, and performance-driven approach that blends global reach with industry expertise.
Other agencies also provide excellent options depending on specific needs. TopRank Marketing excels in thought leadership, NinjaPromo is known for transparent pricing, Zen Media integrates well with GTM strategies, and OST Marketing specializes in tech-focused campaigns.
By carefully evaluating goals, industry fit, budget, and integration requirements, brands can choose the right agency to drive lead generation, revenue growth, and long-term market credibility.
Frequently Asked Questions:
Why should I hire a B2B influencer marketing agency instead of managing campaigns in-house?
B2B influencer marketing agencies bring specialized expertise in navigating complex sales cycles, identifying credible industry experts, managing influencer relationships, and measuring business outcomes like lead generation and pipeline contribution. They maintain established networks of vetted thought leaders, understand B2B buying behaviors, and provide strategic integration with broader marketing efforts that most in-house teams lack the resources to execute effectively.
How much does B2B influencer marketing cost?
B2B influencer marketing pricing varies significantly by agency, campaign scope, influencer tier, and service level. Subscription-based models like NinjaPromo start around $3,200/month, hourly rates range from $200-$300 (Socially Powerful), while comprehensive thought leadership programs with established experts can range from $10,000-$50,000+ monthly depending on scale and deliverables. Most agencies require consultation for custom pricing based on specific campaign objectives and business size.
Which platforms are most effective for B2B influencer marketing?
LinkedIn dominates B2B influencer marketing as the primary professional network where decision-makers actively engage with industry content and thought leadership. However, successful B2B campaigns also leverage YouTube for long-form educational content and product demonstrations, Twitter/X for real-time thought leadership conversations, industry-specific podcasts for deep-dive discussions, webinars for expert panels, and specialized forums or Slack communities where target audiences congregate.
Should I use thought leaders or micro-influencers for B2B marketing?
B2B campaigns often benefit from a mixed approach. Thought leaders and industry executives (10K-500K+ followers) provide credibility, authority, and broad awareness among decision-makers but command higher fees. Micro-influencers and niche experts (1K-10K followers) offer deeper engagement, authentic peer recommendations, and cost-effectiveness for targeting specific job functions or technologies. The best B2B strategies often combine tiers: thought leaders for awareness and credibility, micro-influencers for targeted engagement and lead generation.
Can B2B influencer marketing integrate with my existing marketing strategy?
Yes, leading B2B influencer agencies specialize in integrating influencer campaigns with content marketing (repurposing influencer content across channels), SEO (earning backlinks and social signals), social media (amplifying reach), lead nurturing (using influencer content in email sequences), sales enablement (providing sales teams with credible third-party validation), and event marketing (bringing influencers to webinars, conferences, or virtual events). This integration maximizes ROI by leveraging influencer content across multiple touchpoints in your marketing ecosystem rather than treating it as a standalone tactic, with agencies like Zen Media demonstrating exceptional GTM integration.
