YouTube has become a thriving platform for Serbian creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From Balkan music and gaming legends to lifestyle influencers and DIY creators, Serbia’s top YouTubers encompass a diverse range of genres and generations.
This list explores the Top 15 Richest Serbian YouTubers, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Serbia:
YouTube’s rise in Serbia has given birth to a diverse group of creators. From music production and reality TV to gaming streams and family vlogs, here are the top-earning Serbian creators.
| YouTuber Name | Net Worth (USD) |
| IDJVideos.TV | $9.78 million |
| Grand Production | $4.5 million |
| Zadruga | $4.2 million |
| Dex Rock | $2.1 million |
| GIRL WITH WINGS | $1.8 million |
| a_ve_znali | $2 million |
| Generacija Zed | $900K |
| Мама в 16 | $850K |
| S3dV | $750K |
| Creative Chaos | $950K |
| Простая экономика | $600K |
| Tea Tairovic | $1.2 million |
| JoBro Memes | $180K |
| MoreClipsForYou | $280K |
| 60SecondClub | $220K |
Meet the Highest Earning YouTubers in Serbia
1. IDJVideos.TV – $9.78 Million:
Subscribers: 4.05M
Age: Channel (Founded 2011)
Source of Income: Music videos, brand deals, YouTube ads, licensing
IDJVideos.TV is Serbia’s biggest YouTube success story, transforming Balkan music culture into a multimillion-dollar digital empire.
Launched on May 22, 2011, this powerhouse channel has become the #1 pop and urban music platform in the Balkans, accumulating over 8.15 billion views and publishing more than 1,640 music videos.
Their strategy of consistent releases, collaborations with top regional artists, and high-quality production has attracted audiences across Europe and the diaspora.
IDJVideos.TV ranks #1 on Social Blade, vidIQ, and StarNgage, solidifying its position as the undisputed leader.
With annual earnings between $2M–$3M and a net worth of $9.78 million, they’ve proven that music content dominates the Serbian YouTube landscape.
2. Grand Production – $4.5 Million:
Subscribers: 2.73M
Age: Channel (Major Label)
Source of Income: Music production, ad revenue, artist collaborations
Grand Production stands as one of the Balkans’ most influential music labels, leveraging YouTube to reach millions globally.
With 5.2 billion total views, they’ve built a catalog that spans folk, pop, and urban genres, featuring both established stars and emerging talent.
Their professional production quality and strategic release schedule keep subscribers engaged while attracting new viewers through algorithmic recommendations.
Grand Production earns an estimated $1.2M–$1.5M annually, making it Serbia’s second-richest YouTube channel.
Their success demonstrates how traditional music labels can thrive by embracing digital platforms and building direct relationships with audiences.
3. Zadruga – $4.2 Million:
Subscribers: 2.71M
Age: Channel (Reality Show)
Source of Income: Entertainment content, YouTube ads, sponsorships
Zadruga has revolutionized Serbian entertainment by bringing reality TV drama directly to YouTube audiences.
With an astounding 13.7 billion views, the highest among all Serbian channels, this reality show phenomenon creates viral moments that keep viewers coming back daily.
The format capitalizes on drama, relationships, and unexpected twists that generate massive engagement and social media buzz.
Despite having fewer subscribers than music channels, Zadruga’s exceptional view count translates to estimated annual earnings of $1.5M–$2M.
Their success proves that entertainment and reality content can compete with music for YouTube dominance, particularly when creating shareable, discussion-worthy moments that extend beyond the platform.
4. Dex Rock – $2.1 Million:
Subscribers: 2.71M
Age: 25 (Born August 30, 2000)
Source of Income: Gaming videos, merchandise (Rock Snacks), brand deals
Dejan Drazić, known worldwide as Dex Rock, represents Serbia’s gaming royalty and entrepreneurial spirit.
Starting his YouTube journey in December 2010 at just 10 years old, Dex Rock built his empire on Minecraft gameplay, commentary, and reaction videos that resonated with younger audiences.
With 2 billion views and 2.41 million subscribers, he’s become one of the most recognizable faces in Serbian gaming.
But Dex Rock’s ambitions extend far beyond YouTube—he launched Rock Snacks, a successful food brand that showcases his business acumen.
With 460K+ Instagram followers and estimated annual earnings of $500K–$700K, this 25-year-old has built a multifaceted media presence.
His net worth of approximately $2.1 million proves that gaming content remains a lucrative niche for Serbian creators willing to diversify their income streams.
5. GIRL WITH WINGS – $1.8 Million:
Subscribers: 2.85M
Age: Channel
Source of Income: Lifestyle content, sponsorships, YouTube ads
GIRL WITH WINGS has captured hearts with inspirational lifestyle content that motivates and uplifts millions.
With 897 million views, this channel focuses on personal development, positive thinking, and life transformation stories that resonate particularly with young women seeking guidance.
The channel’s authentic approach and relatable messaging create strong emotional connections with viewers, resulting in high engagement rates and loyal community support.
Earning an estimated $410K–$500K annually, GIRL WITH WINGS demonstrates the viability of motivational content in the Serbian market.
Their success reflects a growing appetite for wellness and self-improvement content that balances entertainment with genuine value, making them one of Serbia’s most impactful lifestyle creators.
6. a_ve_znali – $2 Million:
Subscribers: 2.1M
Age: Channel
Source of Income: Lifestyle vlogs, brand partnerships, ad revenue
The lifestyle channel a_ve_znali has become a household name with its relatable take on everyday life and cultural observations.
Accumulating 1.9 billion views, this channel excels at creating content that feels like conversations with friends, covering trending topics, social commentary, and life experiences.
Their consistent upload schedule and finger-on-the-pulse approach to trending subjects keep audiences engaged and returning for more.
With estimated annual earnings between $500K–$700K, a_ve_znali has mastered the art of lifestyle content that balances entertainment with authenticity.
Their approximate $2 million net worth reflects years of building trust with audiences and maintaining relevance in the fast-paced world of lifestyle vlogging.
7. Generacija Zed – $900K:
Subscribers: 1.08M
Age: Channel (Gen Z Focus)
Source of Income: Comedy content, ad revenue, brand deals
Generacija Zed brings sharp wit and cultural commentary to Serbian YouTube, accumulating 1.7 billion views through comedy that resonates with younger demographics.
The channel excels at satirizing modern life, social media trends, and generational differences with timing and humor that feel fresh and relevant.
Their content often goes viral on social media platforms, extending their reach beyond YouTube’s walls.
With estimated annual earnings of $150K–$200K, Generacija Zed proves that comedy remains a powerful content category when executed with cultural awareness.
Their success demonstrates how understanding your target demographic and speaking their language can build massive audiences even in competitive niches.
8. Мама в 16 – $850K:
Subscribers: 1.3M
Age: Channel (Young Mother)
Source of Income: Family vlogs, sponsorships, YouTube ads
Мама в 16 (Mom at 16) offers an honest, vulnerable look at young motherhood that has resonated with hundreds of thousands.
With 298 million views, this family vlog channel breaks stereotypes and provides support for young parents navigating similar challenges.
The channel’s authenticity and willingness to share both struggles and triumphs create deep connections with viewers who appreciate the unfiltered perspective.
Earning an estimated $200K–$300K annually, Мама в 16 demonstrates how personal storytelling and niche positioning can build sustainable YouTube careers.
Their content serves both as entertainment and a community resource, making them an important voice in Serbia’s family content space.
9. S3dV – $750K:
Subscribers: 4.01M
Age: Channel
Source of Income: Gaming content, ad revenue, brand partnerships
S3dV has carved out a successful gaming niche with 688 million views built on consistent gameplay, entertaining commentary, and community engagement.
The channel’s approach balances skill demonstration with personality-driven content that keeps viewers invested beyond just the games.
With estimated annual earnings of $200K–$250K, S3dV represents the viability of gaming content for Serbian creators willing to commit to regular uploads and audience interaction.
Their success shows that while gaming is competitive, authentic creators can still build substantial followings by focusing on specific games or styles that resonate with their target demographics.
10. Creative Chaos – $950K:
Subscribers: 1.58M
Age: Channel
Source of Income: DIY content, ad revenue, sponsorships
Creative Chaos has achieved 1 billion views by transforming DIY and crafts content into compelling entertainment.
The channel excels at presenting creative projects with high production value, clear instructions, and unique concepts that inspire viewers to try projects themselves.
Their content appeals to both hobbyists seeking ideas and casual viewers who appreciate the satisfaction of watching creation processes.
Earning an estimated $250K–$300K annually, Creative Chaos demonstrates how specialized creative content can command premium advertising rates.
Their success reflects the enduring appeal of hands-on, tangible content in an increasingly digital world, proving that crafts and DIY remain powerful YouTube niches.
11. Простая экономика – $600K:
Subscribers: 1.18M
Age: Channel
Source of Income: Educational content, ad revenue, partnerships
“Простая экономика” brings complex economic concepts to general audiences through accessible, engaging explanations.
With 230 million views, this educational channel fills an important niche for viewers seeking to understand finance, economics, and business without formal training.
Their ability to simplify complicated topics while maintaining accuracy has built a loyal following of curious learners.
Earning an estimated $120,000–$150,000 annually, the channel demonstrates how educational content can thrive on YouTube when presented engagingly.
Their success shows that audiences value content that makes them smarter while entertaining them, creating a sustainable model for knowledge-sharing creators.
12. Tea Tairovic – $1.2 Million:
Subscribers: 684K
Age: Singer
Source of Income: Music videos, performances, YouTube ads
Serbian music artist Tea Tairovic has leveraged YouTube to build her brand and reach fans directly with 883 million views.
Her music videos showcase not just vocal talent but also high production values that compete with major label releases.
By maintaining control of her YouTube presence, Tea captures more value from her content than traditional distribution models allow.
With estimated annual earnings between $300,000 and $400,000 from YouTube alone, she has created a sustainable independent music career.
Her success demonstrates how individual artists can use YouTube as both a promotion and revenue source, building direct fan relationships that translate to concert attendance and merchandise sales beyond the platform.
13. JoBro Memes – $180K:
Subscribers: 441K
Age: Channel
Source of Income: Comedy content, ad revenue
JoBro Memes has built a dedicated following through meme culture and lighthearted comedy with 308 million views.
The channel taps into internet humor trends, creating compilations and original content that resonates with younger audiences seeking quick entertainment.
While earning a more modest $30K–$40K annually, JoBro Memes proves that smaller creators can still build viable channels by understanding niche audiences.
Their success demonstrates that you don’t need millions of subscribers to create content worth watching, and that humor remains one of the most shareable content types on the platform.
14. MoreClipsForYou – $280K:
Subscribers: 375K
Age: Channel
Source of Income: Compilation content, ad revenue
MoreClipsForYou curates and compiles highlights and clips that have accumulated 270 million views.
The channel’s strategy focuses on finding and presenting the most entertaining moments from various sources, creating value through curation rather than original production.
Earning an estimated $50K–$75K annually, they demonstrate how compilation channels can succeed by understanding what audiences want to see and presenting it efficiently.
Their model requires different skills than traditional content creation, focusing on discovery, editing, and timing rather than appearing on camera or creating from scratch.
15. 60SecondClub – $220K:
Subscribers: 489K
Age: Channel
Source of Income: Quick tips, lifestyle content, ad revenue
Rounding out the top 15, 60SecondClub capitalizes on short-form content trends with quick tips and lifestyle hacks that have generated 185 million views.
The channel understands modern attention spans, delivering value in bite-sized formats that respect viewers’ time while providing actionable information.
With estimated annual earnings of $40K–$60K, 60SecondClub shows that focused, efficient content can build audiences even with shorter videos.
Their success reflects the broader shift toward shorter, more digestible content across social media platforms, proving that Serbian creators can adapt to changing consumption patterns while maintaining a YouTube presence.
Conclusion:
Serbian YouTubers are thriving across diverse niches, proving you don’t need Hollywood production to build multimillion-dollar careers.
From IDJVideos.TV’s $9.78 million music empire to gaming entrepreneur Dex Rock and fitness inspiration from lifestyle creators, these channels have inspired millions and built lasting digital legacies.
Whether you’re a content creator or curious viewer, their stories show that passion, consistency, and strategic monetization can lead to massive success despite Serbia’s lower CPM rates.
