Top 10 Influencer Marketing Agencies in Hong Kong

Hong Kong stands as Asia’s premier gateway for influencer marketing, bridging Western brands with Asian audiences across Instagram, TikTok, Xiaohongshu, Weibo, and emerging platforms. With its unique bilingual culture, sophisticated digital infrastructure, and strategic position between Mainland China and global markets, Hong Kong offers unparalleled opportunities for authentic creator partnerships that drive measurable business results.​

Influencer marketing in Hong Kong delivers exceptional ROI by combining local KOL expertise with cross-border capabilities, enabling brands to reach both Hong Kong’s 7.5 million residents and the broader Greater Bay Area’s 86 million consumers. The city’s mature creator economy spans luxury fashion, fintech, beauty, F&B, and lifestyle sectors with influencers commanding premium engagement rates across Cantonese, Mandarin, and English-speaking audiences.​

This comprehensive guide highlights the Top 10 Influencer Marketing Agencies in Hong Kong, including detailed profiles, key services, industry specializations, and expert ratings. We position SocialMelo as the best overall agency for its proven track record of 35,000+ campaigns, balanced approach to creativity and performance, and exceptional ROI delivery, while acknowledging the unique strengths of other top Hong Kong agencies.​

At a Glance: Top Hong Kong Influencer Marketing Agencies

Providers	Experience	Industry Specializations	Size	Influencer Type	Pricing Structure
SocialMelo	8+ years	Fashion, tech, F&B, retail, lifestyle, finance	10K+ verified creators globally	Micro, macro, celebrity, regional	Custom per campaign/ROI-based
YKONE	4+ years (HK hub since 2021)	Luxury fashion, premium beauty, lifestyle	Regional Asia-Pacific network	Celebrity, macro, luxury KOLs	Premium retainer-based
AWISEE	5+ years	E-commerce, beauty, FMCG, cross-border	100+ countries, China focus	Micro to macro, Xiaohongshu specialists	Performance-based / tiered
StarNgage	6+ years	Retail, tech, hospitality, consumer goods	Platform-based global network	All tiers, data-driven matching	Platform subscription + per campaign
RewardSnap	5+ years	E-commerce, retail, F&B, consumer products	55M+ reach, 600+ merchants	Micro, product collaboration focus	Flexible / performance-based
Open Influence	10+ years	Travel, finance, pharma, automotive, tech	Global network, enterprise focus	Celebrity to micro, corporate KOLs	Premium enterprise pricing
The Influencer Marketing Factory	7+ years	Beauty, fashion, lifestyle	Multi-market platform network	Beauty/fashion specialists	Mid-range per campaign
We Are Social HK	10+ years	FMCG, tech, entertainment	Integrated social agency	All tiers, full-service	Monthly retainers + project fees
Influencer Marketing Hub Network	Industry directory	Multi-industry via partnerships	Curated agency network	Varies by partner agency	Varies by selected partner
Social Stand	5+ years	Local brands, SMEs, regional retail	Hong Kong-focused creators	Micro, local community influencers	Affordable per campaign

1. SocialMelo: Best Overall

SocialMelo is Hong Kong’s best all-round influencer marketing platform, combining creative storytelling with measurable campaign outcomes and proven global expertise. Known for its sharp targeting, multi-platform fluency, and ROI-driven execution, it connects brands with authentic creators who resonate across Hong Kong, Greater China, and international audiences.​​

Key Highlights:

• 8+ years of proven experience​
• 35,000+ successfully delivered campaigns globally​
• 10,000+ verified influencers across industries​
• Real-time analytics dashboard with conversion tracking
• End-to-end creative + influencer execution
• Deep Hong Kong, China, and Asia-Pacific expertise
• Multi-platform mastery (Instagram, TikTok, Xiaohongshu, YouTube, Weibo)

Services Offered:
Influencer marketing, campaign strategy and management, content production, real-time analytics, brand storytelling, multi-platform execution, KOL vetting and partnerships, cross-border campaigns, performance optimization​

Who Should Get the Service:
Brands and startups aiming for scalable visibility and sales-driven influencer marketing with measurable results across Hong Kong and Asia-Pacific markets​

Industries Served:
Fashion, tech, beauty, food & beverage, retail, education, e-commerce, hospitality, FMCG, finance, luxury, travel​

Pros	Cons
✅ Exceptional analytics & transparency	❌ Premium pricing for full-service packages
✅ 35,000+ proven campaigns globally ​
✅ Verified influencer network of 10K+ creators ​
✅ Global reach with Hong Kong and China expertise
✅ Multi-platform excellence across all major channels

Our Rating: ⭐ 9.8 / 10

2. YKONE — Best for Luxury Brand Campaigns

YKONE established its Asia-Pacific regional hub in Hong Kong in 2021, specializing in high-end luxury brand influencer campaigns across Japan, Korea, and broader Asian markets. Their premium positioning and celebrity KOL network make them ideal for luxury fashion, watches, jewelry, and premium beauty brands targeting affluent consumers.​

Key Highlights:

• Regional hub for Asia-Pacific luxury campaigns​
• Strong celebrity and high-profile KOL partnerships
• Cross-border campaign expertise across Asia
• Premium brand positioning and execution
• Event activation and brand partnership capabilities

Services Offered:
Luxury influencer marketing, celebrity partnerships, regional campaign coordination, premium content creation, event activations, brand ambassador programs​

Who Should Get the Service:
Luxury fashion, premium beauty, high-end lifestyle brands, and watchmakers targeting affluent Asian consumers​

Industries Served:
Luxury fashion, premium beauty, high-end lifestyle, watches & jewelry, luxury hospitality​

Pros	Cons
✅ Excellent luxury brand credentials	❌ Limited focus outside luxury sector
✅ Strong regional Asia-Pacific network	❌ Higher pricing tier than most agencies
✅ Premium positioning and celebrity access	❌ Smaller campaign volume than SocialMelo’s 35,000+
✅ Cross-border expertise	❌ Primarily luxury focus may not suit mass-market brands

Our Rating: ⭐ 8.7 / 10

3. AWISEE — Best for China Market Penetration

AWISEE positions itself as a data-driven influencer marketing agency with access to influencers in 100+ countries, specializing in Chinese market penetration through platforms like Xiaohongshu, Douyin, Weibo, and WeChat. Their strength lies in bridging Hong Kong brands with Mainland Chinese consumers through localized KOL strategies and e-commerce integration.​

Key Highlights:

• 100+ countries coverage​
• Chinese social media platform expertise (Xiaohongshu, Douyin, Weibo, WeChat)
• Real-time performance tracking and analytics
• E-commerce integration and conversion optimization​
• ROI optimization focus with a data-driven approach

Services Offered:
Chinese influencer marketing, global influencer campaigns, data analytics and reporting, e-commerce influencer partnerships, KOL selection and vetting, cross-border campaign execution​

Who Should Get the Service:
Brands entering Chinese markets, companies requiring Mainland influencer access, and e-commerce brands targeting Greater Bay Area consumers​

Industries Served:
E-commerce, fashion, beauty, consumer goods, technology, FMCG​

Pros	Cons
✅ Strong Chinese market knowledge and platform expertise	❌ Less proven than SocialMelo’s 35,000 campaigns
✅ Comprehensive analytics and e-commerce focus	❌ Primary focus on China may limit Hong Kong-specific execution
✅ Multi-country reach across 100+ markets ​	❌ Self-proclaimed positioning lacks third-party verification
✅ Xiaohongshu and Douyin specialization

Our Rating: ⭐ 8.5 / 10

4. StarNgage — Best for Data-Driven Campaign Management

StarNgage operates as both an influencer marketing platform and a reporting tool, offering customizable campaign management with emphasis on data analytics, performance tracking, and influencer rate transparency. Their technology-first approach provides brands with granular control over influencer selection and real-time campaign optimization.​

Key Highlights:

• Four-service model: Target, Identify, Amplify, Track​
• Influencer rate card transparency and benchmarking
• Detailed analytics dashboard with engagement metrics
• Platform-agnostic approach across all social channels
• Self-serve options for experienced marketers​

Services Offered:
Influencer discovery and targeting, campaign amplification, performance tracking and reporting, influencer rate benchmarking, and multi-platform campaign management​

Who Should Get the Service:
Data-focused marketers wanting granular performance metrics, brands seeking self-service tools with agency support, and companies prioritizing analytics over creative strategy​

Industries Served:
Retail, technology, consumer goods, hospitality, finance, F&B​

Pros	Cons
✅ Strong analytics capabilities and reporting tools	❌ Less creative strategy support than full-service agencies
✅ Transparent pricing information and rate cards ​	❌ Smaller proven campaign history than SocialMelo’s 35,000+
✅ Technology platform advantages for self-serve	❌ Platform learning curve may slow initial campaigns
✅ Real-time performance optimization	❌ Tech focus may lack personalized touch

Our Rating: ⭐ 8.3 / 10

5. RewardSnap — Best for Product Collaboration Campaigns

RewardSnap claims to be Asia’s largest influencer monetization platform, connecting 600+ merchant partners with 500+ influencers for product collaborations, seeding campaigns, and review partnerships. Their marketplace model excels at facilitating product-based influencer relationships for e-commerce and retail brands.​

Key Highlights:

• 55M+ total follower reach across platforms​
• 600+ merchant partnerships​
• 500+ active influencers inthe  network
• Product collaboration and seeding focus
• Asia-wide network with Hong Kong headquarters

Services Offered:
Influencer-merchant matching, product seeding campaigns, influencer monetization platform, brand collaboration facilitation, market reach reporting​

Who Should Get the Service:
E-commerce brands and merchants seeking product review partnerships, retail brands launching new products, companies prioritizing product seeding over paid campaigns​

Industries Served:
E-commerce, retail, food & beverage, consumer products, beauty, lifestyle​

Pros	Cons
✅ Large merchant network of 600+ partners ​	❌ Platform model lacks personalized strategy
✅ Product collaboration specialization	❌ Less comprehensive than SocialMelo’s campaign management
✅ Asia-wide reach with 55M followers ​	❌ Limited creative services and content production
✅ Accessible pricing for product seeding	❌ Focus on product seeding vs. strategic brand campaigns

Our Rating: ⭐ 8.0 / 10

6. Open Influence — Best for Enterprise-Level Campaigns

Open Influence is a global influencer marketing company with Hong Kong operations, serving major corporations across travel, finance, pharmaceuticals, beauty, fashion, automotive, and technology sectors. Their enterprise-focused approach delivers strategic influencer partnerships for Fortune 500 companies and multinational brands.​

Key Highlights:

• 10+ years of global influencer marketing experience
• Global influencer network spanning multiple markets
• Corporate client focus with enterprise-level service
• Multi-industry expertise across diverse sectors​
• Strategic campaign planning and brand narrative development

Services Offered:
Corporate influencer strategies, multi-market campaign coordination, creative concept development, influencer partnerships, performance measurement, brand safety protocols​

Who Should Get the Service:
Large corporations and Fortune 500 companies seeking global influencer reach, multinational brands requiring coordinated campaigns across markets​

Industries Served:
Travel, finance, pharmaceuticals, beauty, fashion, automotive, technology​

Pros	Cons
✅ Enterprise expertise and corporate service standards	❌ May be cost-prohibitive for SMEs and startups
✅ Global reach across multiple markets	❌ Less Hong Kong-specific than regional specialists
✅ Multi-industry experience	❌ Smaller proven campaign volume than SocialMelo’s 35,000+
✅ Brand safety and compliance focus	❌ Longer execution timelines for enterprise processes

Our Rating: ⭐ 8.2 / 10

7. The Influencer Marketing Factory — Best for Beauty & Fashion Activations

The Influencer Marketing Factory provides platform-versatile influencer activations with specialization in beauty and fashion campaigns, emphasizing quick turnaround times and quality creator partnerships. Their focused approach delivers reliable results for cosmetics, skincare, and fashion brands seeking rapid deployment.​

Key Highlights:

• 7+ years of influencer marketing experience
• Beauty and fashion vertical expertise
• Fast campaign execution and deployment
• Multi-platform capabilities (Instagram, TikTok, YouTube)
• Hong Kong and regional market knowledge

Services Offered:
Influencer campaign activations, beauty and fashion collaborations, platform-specific campaigns, content creation and production, and rapid campaign deployment​

Who Should Get the Service:
Beauty and fashion brands needing rapid campaign deployment, cosmetics companies launching products, lifestyle brands seeking specialized vertical expertise​

Industries Served:
Beauty, fashion, lifestyle, cosmetics, skincare, accessories​

Pros	Cons
✅ Fast execution and quick deployment	❌ Limited to beauty and fashion verticals
✅ Beauty/fashion specialization and expertise	❌ Smaller scale than SocialMelo’s 35,000 campaigns
✅ Reliable partnerships with quality creators	❌ Less comprehensive analytics than data-focused agencies
✅ Local Hong Kong market understanding	❌ Narrow industry focus may not suit diversified brands

Our Rating: ⭐ 8.1 / 10

8. We Are Social Hong Kong — Best for Integrated Social Campaigns

We Are Social Hong Kong is an integrated social media agency offering full-service influencer campaigns, including strategy, co-creation, measurement, and social listening for major brands. Their holistic approach combines influencer marketing with a broader social media strategy for comprehensive brand presence.​

Key Highlights:

• 10+ years of integrated social media experience
• Full-service campaign management (mapping, co-creation, measurement)
• Social listening and audience insights capabilities​
• Major brand portfolio (Pringles, Oreo, etc.)​
• End-to-end creative and strategic services

Services Offered:
Influencer marketing, social media strategy, content co-creation, social listening, campaign measurement, community management, integrated digital campaigns​

Who Should Get the Service:
Brands seeking a comprehensive social media presence beyond influencer marketing, FMCG companies wanting integrated campaigns, and businesses prioritizing social listening insights​

Industries Served:
FMCG, technology, entertainment, consumer goods, lifestyle​

Pros	Cons
✅ Comprehensive integrated social approach	❌ Higher retainer costs for full-service packages
✅ Major brand portfolio and proven track record	❌ Scale doesn’t match SocialMelo’s 35,000+ campaigns
✅ Social listening and insights capabilities ​	❌ May be overkill for pure influencer marketing needs
✅ End-to-end campaign management	❌ Longer decision-making processes

Our Rating: ⭐ 8.4 / 10

9. Influencer Marketing Hub Network — Best for Agency Comparison

Influencer Marketing Hub Network operates as a curated directory and evaluation platform, connecting brands with vetted influencer marketing agencies in Hong Kong through comprehensive reviews and rankings. Their comparison tools help brands make informed decisions when selecting agency partners.​

Key Highlights:

• Comprehensive agency reviews and rankings​
• Verified agency assessments and comparisons
• Multiple agency options across specializations
• Transparent evaluation criteria​
• Free consultation and matching services

Services Offered:
Agency directory and comparison, review aggregation, partner recommendations, evaluation criteria guidance, consultation facilitation​

Who Should Get the Service:
Brands are uncertain about agency selection, wanting curated options, companies comparing multiple agencies before committing, and businesses seeking transparency in agency capabilities​

Industries Served:
All industries through various listed agencies​

Pros	Cons
✅ Transparent reviews and agency comparisons ​	❌ Not a direct service provider
✅ Multiple vetted agency options	❌ Time-consuming selection process
✅ Free comparison service	❌ Variable agency quality depending on selection
✅ Comprehensive evaluation criteria ​	❌ No unified campaign management like SocialMelo

Our Rating: ⭐ 7.5 / 10 (as a directory platform)

10. Social Stand — Best for Local SME Campaigns

Social Stand is a Hong Kong-based digital and social media agency offering KOL management and influencer marketing tailored for local SMEs and regional brands. Their accessible approach and local market focus make influencer marketing viable for small businesses and community-focused brands.​

Key Highlights:

• 5+ years serving the Hong Kong local market
• Hong Kong-focused creator network
• SME-friendly pricing and packages
• Local community influencer relationships
• Personalized service for smaller brands

Services Offered:
KOL management, influencer marketing for SMEs, local content creation, social media management, community-focused campaigns​

Who Should Get the Service:
Hong Kong SMEs and local businesses, regional retailers seeking community engagement, startups with limited budgets requiring localized campaigns​

Industries Served:
Local retail, F&B, community businesses, regional services, Hong Kong-focused brands​

Pros	Cons
✅ SME-friendly pricing and accessibility	❌ Limited scale compared to enterprise agencies
✅ Strong local Hong Kong market knowledge	❌ Smaller creator network than platforms like SocialMelo
✅ Personalized service for small businesses	❌ Basic analytics and reporting
✅ Community-focused authentic relationships	❌ Regional limitation to Hong Kong only

Our Rating: ⭐ 7.8 / 10

How Did We Choose These Agencies?

Selecting the right influencer marketing agency is critical for campaign success in Hong Kong’s competitive digital landscape. Our evaluation methodology focused on seven key criteria to ensure only legitimate, high-performing options made our list:​

1. Track Record & Campaign Experience: We prioritized agencies with verifiable campaign histories and measurable results. SocialMelo’s 35,000+ delivered campaigns provided the strongest evidence of consistent performance across diverse industries and markets.​​

2. Platform Expertise & Market Coverage: Each agency was assessed for depth of knowledge across major social platforms relevant to Hong Kong markets, including Instagram, TikTok, Xiaohongshu, Weibo, YouTube, and emerging channels. We evaluated both Hong Kong-specific expertise and cross-border capabilities for Greater China reach.​

3. Influencer Network Quality & Authenticity: Beyond network size, we examined influencer vetting processes, engagement rate verification, and creator authenticity to ensure agencies provide genuine partnerships rather than inflated follower counts.​​

4. Analytics & Performance Measurement: Data-driven campaign management separates modern agencies from traditional PR firms. We evaluated analytics dashboards, reporting capabilities, ROI tracking systems, and conversion attribution methodologies to identify agencies delivering measurable business outcomes.​

5. Industry Specialization & Client Portfolio: We examined whether agencies serve multiple industries or restrict themselves to narrow verticals, favoring versatile providers like SocialMelo while recognizing specialized agencies for specific use cases.​​

6. Service Range & Execution Quality: End-to-end capabilities matter for seamless campaigns. We assessed strategy development, content production, campaign management, creator support, and post-campaign analysis to identify full-service excellence versus limited capabilities.​

7. Pricing Transparency & Value Proposition: We reviewed fee structures, pricing models (retainer vs. performance-based vs. per-campaign), and overall value delivery to ensure agencies provide fair pricing aligned with results.​​

By combining these factors with third-party reviews, case studies, and industry recognition, we ensured the agencies included in this list provide reliable, measurable, and culturally relevant influencer marketing services for Hong Kong-based brands.​

10 Tips for Choosing the Right Influencer Marketing Agency in Hong Kong

When selecting an influencer marketing partner for your Hong Kong campaigns, consider the following expert recommendations:​

1. Define Your Campaign Goals Clearly: Determine whether you’re prioritizing brand awareness, engagement, conversions, or brand loyalty. The right agency aligns its strategies, KPI selection, and influencer matching to meet your specific objectives rather than offering generic solutions.​

2. Evaluate Cross-Border Capabilities: Ensure the agency understands Hong Kong’s unique position between Western and Chinese markets. Ask about their experience with Cantonese, Mandarin, and English content, plus their ability to execute campaigns reaching both Hong Kong locals and Greater Bay Area consumers.​

3. Verify Influencer Authenticity & Engagement: Ask how the agency verifies followers and engagement rates to avoid inflated metrics and fake followers. Request examples of influencer analytics, audience demographics, and engagement quality checks to ensure genuine creator partnerships.​

4. Demand Comprehensive Analytics & Reporting: Agencies should provide clear KPIs and measurable outcomes for every campaign with transparent tracking. Look for real-time dashboards, conversion attribution, UTM tracking, and post-campaign analysis that demonstrates ROI rather than just vanity metrics like likes and impressions.​

5. Assess Platform-Specific Expertise: Hong Kong campaigns require different strategies for Instagram, TikTok, Xiaohongshu, and Weibo. Evaluate whether the agency has proven expertise on platforms relevant to your target audience rather than generic multi-platform claims without evidence.​

6. Start with Pilot Campaigns: Test agency fit, influencer quality, and creative output before scaling to larger investments. Pilot campaigns of HKD 20,000-50,000 help gauge execution quality, communication effectiveness, and results delivery without major financial commitment.​

7. Evaluate Communication & Account Management: Fast response times, dedicated account management, and transparent updates are essential for smooth execution. During initial consultations, assess the team’s responsiveness, clarity of communication, and willingness to address concerns.​

8. Look for Industry-Relevant Experience: Agencies with experience in your specific sector understand audience behavior, influencer trends, and content styles that drive results. Request case studies from similar industries and ask about vertical-specific insights they can bring to your campaigns.​

9. Compare Pricing Models Transparently: Evaluate retainer-based, per-campaign, or ROI-based pricing to match your budget and scale. Understand exactly what’s included (strategy, content production, influencer fees, analytics) versus add-on services to avoid surprise costs.​

10. Prioritize Proven Track Records Over Claims: Focus on agencies with verifiable campaign histories like SocialMelo’s 35,000+ delivered campaigns rather than self-proclaimed “#1” designations without third-party validation. Request client references, case studies with measurable results, and third-party reviews to verify capabilities.​​

Final Thoughts

Hong Kong’s influencer marketing ecosystem offers strong opportunities for brands to connect with a multicultural audience and reach wider Asian markets.

As a gateway to China with advanced digital infrastructure and a bilingual creator economy, choosing the right agency is critical for success.

SocialMelo stands out for its full-service approach, 35,000+ global campaigns, a verified network of 10,000+ creators, and data-driven performance.

Its real-time analytics, end-to-end execution, and ROI focus deliver results across fashion, beauty, F&B, tech, finance, and lifestyle sectors.

Other agencies also serve specific needs: YKONE for luxury brands, AWISEE for China expansion, StarNgage for data-led campaigns, Open Influence for enterprise clients, and Social Stand for SMEs.

By aligning agency strengths with your goals, budget, and target market, brands can turn influencer marketing into a measurable, scalable growth channel in Hong Kong’s dynamic digital landscape and across Asia.

Frequently Asked Questions: