YouTube has become a thriving platform for Japanese creators to showcase talent, build communities, and earn multimillion-dollar fortunes. From ASMR food content and viral shorts to beatboxing and group entertainment, Japan’s top YouTubers span a wide variety of genres and generations.
This list explores the Top 15 Richest Japanese YouTubers in 2025, highlighting their subscriber base, net worth in USD, age, and the content that brought them fame.
Top 15 Richest YouTubers in Japan:
YouTube’s rise in Japan has given birth to a diverse group of creators. From comedy skits to high-energy gaming and ASMR food mukbangs, here are the top-earning Japanese creators.
| YouTuber Name | Net Worth (USD) |
| HikakinTV | $29.24 – $40 million |
| ISSEI | $110 million |
| Bayashi TV | $111.16 million |
| HAYATAKU | $201.28 million |
| Junya Official Channel | $1.15 million |
| Sagawa | $8 – $12 million |
| Fischer’s | $26.67 million |
| Hajime Syacho | $20 – $25 million |
| Spider-VAMBI | $15 – $20 million |
| Saito | $18 – $22 million |
| Kimagure Cook | $10.08 million |
| TOKAI ON AIR | $15 – $18 million |
| Kimono Mom | $6.2 million |
| Rachel & Jun’s Adventures | $711.15 thousand |
| Sekine Risa | $259K – $1.55 million |
Meet the Highest Earning YouTubers in Japan
1. HikakinTV – $29.24 – $40 Million:
Subscribers: 19.5 M (HikakinTV) | 21+ M total across all channels
Age: 35
Source of Income: Product reviews, beatboxing, UUUM co-founder, merchandise, brand partnerships
HikakinTV is Japan’s biggest YouTube success story, turning his beatboxing fame into a multimillion-dollar empire.
His engaging product reviews, unboxing videos, and collaborations attracted a massive global following.
Hikakin later co-founded UUUM, Japan’s largest YouTube management company, and launched HIKAKIN PREMIUM, selling food products and merchandise that pushed his influence beyond YouTube.
Known for consistent uploads across four channels (HIKAKIN, HikakinTV, HikakinGames, HikakinBlog) with nearly 20 billion total views, he’s an icon in the global YouTube world.
His net worth of $29–40 million places him in a league of his own, making him not just a creator but a full-fledged entertainment entrepreneur.
2. ISSEI – $110 Million:
Subscribers: 68.2 M
Age: 28
Source of Income: Comedy shorts, challenges, film parodies, brand sponsorships
ISSEI is known for creating entertaining short videos centered on “challenge” and “try-it-out” concepts with exceptional humor and charisma.
Starting with Madden content, he exploded into the spotlight with viral body puzzle videos and film parodies.
His quick edits, funny reactions, and authentic personality made him one of the top creators worldwide.
ISSEI posts three videos daily and actively collaborates with other popular YouTubers, continuously expanding his fan base through dedicated effort.
With over 32 billion views and a net worth of $110 million, he continues to dominate the short-form content scene with humor and creative flair.
3. Bayashi TV – $111.16 Million:
Subscribers: 33.7 M
Age: 44
Source of Income: ASMR food videos, cooking shorts, TikTok monetization, merchandise
Bayashi TV is a vibrant ASMR food channel that creates fun, satisfying content for food lovers worldwide.
Led by former model Hiroaki Nakabayashi, the channel’s catchy cooking videos, colorful visuals, and joyful fried food performances have gained massive popularity.
The channel focuses on cheese-based dishes, giant foods, and mukbang content through short-form videos.
Food enthusiasts trust Bayashi TV for entertaining, crave-inducing videos, making it a go-to brand in the ASMR food space.
With a net worth of $111.16 million, 55+ million TikTok followers, and the 2022 TikTok Creator of the Year award, Bayashi has become one of the most successful food channels globally.
4. HAYATAKU – $201.28 Million:
Subscribers: 22.5 M
Age: 26
Source of Income: Non-verbal comedy, cardboard creations, international brand deals, TikTok
HAYATAKU is known for his calming yet hilarious non-verbal approach to content creation.
His comedy videos center around gestures, facial expressions, and creative cardboard constructions that transcend language barriers.
His sincere, unscripted videos resonate with audiences worldwide, particularly viewers in India, the United States, Indonesia, and Brazil.
With a strong YouTube following, numerous international brand partnerships, and a massive TikTok presence, HAYATAKU has built a successful global entertainment brand.
His estimated net worth of $201.28 million reflects his success in the non-verbal comedy and creative entertainment niche on YouTube.
5. Junya Official Channel – $1.15 Million:
Subscribers: 38.6 M
Age: 24
Source of Income: YouTube Shorts, TikTok Creator Fund, viral licensing
Junya Takahashi is known for his unique “try-it-out” videos that bring laughter through 10-second short clips featuring solo challenges and exaggerated physical reactions.
Starting with Madden content, he exploded into the spotlight with rubber band balloon bursts and cushion jumping fails.
His quick edits, intentionally silly antics, and over-the-top nature made him one of the top short-form creators worldwide.
Junya is also the second most-followed TikToker in Japan with 44.1 million followers.
With over 22 billion views and a net worth of $1.15 million, he continues to dominate the viral shorts scene with humor and absurdist creativity.
6. Sagawa – $8 – $12 Million:
Subscribers: 37.8 M
Age: 28
Source of Income: YouTube Shorts, overseas sponsorships, TikTok monetization
Sagawa started YouTube in 2020 after leaving his job as a salaryman, inspired by Junya to begin his YouTube journey.
His channel is known for short, easy-to-understand, and highly entertaining videos that leverage YouTube Shorts.
The content focuses on physical comedy, challenges, and viral trends that appeal especially to international audiences.
Sagawa achieved a remarkable milestone of increasing subscriber count by 4 million in just three months starting in September 2021.
With an estimated net worth of $8–12 million and 15+ billion views, Sagawa continues to inspire former office workers to pursue creative careers.
7. Fischer’s – $26.67 Million:
Subscribers: 9.1 M
Age: Group Channel
Source of Income: Group challenges, mukbang, UUUM affiliation, film production
Fischer’s is an energetic 6-member group famous for challenge videos, parkour stunts, and outdoor adventures.
Led by Silk Road and consisting of childhood friends from the same middle school, their videos mix entertainment with athletic prowess and comedy.
The group focuses on mukbangs, hidden camera skits, and collaborative challenges that showcase strong group chemistry.
Fischer’s became the first Japanese creators to win a Streamy Award in 2019 and have diversified into filmmaking with the horror film “Kakari – Possession” (2022).
With loyal global viewers, viral hits, and UUUM network support, they’ve built a $26.67 million business from simply asking, “What crazy challenge should we try next?”
8. Hajime Syacho – $20 – $25 Million:
Subscribers: 16.3 M (main channel) | 16.2+ M total
Age: 32
Source of Income: Experiments, comedy sketches, brand deals, TV appearances
Hajime, also known as “Hajime Syacho,” is a popular and entertaining Japanese YouTuber with multiple channels, including a gaming channel with millions of subscribers.
From dropping objects from heights to attempting physics-defying experiments, his videos mix entertainment with science and comedy.
He has gained worldwide fame and celebrity status with a vast network of entertainment industry connections.
Through collaborations with famous influencers, TV actors like Yamada Ryosuke, and NBA athletes, Hajime has expanded his reach significantly.
His consistent upload schedule and strong merchandise strategy helped him grow into a $20–25 million business, all from experimental content that asks, “What happens if I try this?”
9. Spider-VAMBI – $15 – $20 Million:
Subscribers: 18.7 M
Age: 27
Source of Income: YouTube Shorts, TikTok, character licensing, merchandise
Spider-VAMBI is a video creator active on YouTube Shorts and TikTok, known for wearing Spider-Man cosplay in all his videos.
After reaching 10 million subscribers, he revealed himself as Vanbi, a former member of the YouTuber group “Vanyun,” which brought even more attention.
His content is characterized by a non-verbal style where simple yet entertaining videos effectively convey humor without language barriers.
With anime-inspired visuals and strong character-driven comedy, he’s built a global fanbase that supports him across YouTube and TikTok.
With a net worth of $15–20 million, Spider-VAMBI shows how YouTube can launch cosplay and character-based brands beyond traditional entertainment.
10. Saito – $18 – $22 Million:
Subscribers: 35.5 M
Age: 29
Source of Income: Candy videos, chocolate content, brand partnerships, TikTok
Saito is a YouTuber with a large subscriber base, primarily known for short videos featuring recreations of international candy content and sweet-themed topics.
The focus is often on chocolates, gummies, and candies with unique twists, such as varying sizes, giant treats, or rare sweets that capture viewers’ curiosity.
His content features titles like candy experiments, chocolate challenges, and sweet unboxings, often in collaboration with major confectionery brands.
Saito’s distinctive editing style, including morphing illustrations at the end of videos, adds a creative touch that resonates with kids and adults alike.
While his net worth is estimated at $18–22 million, his creativity and dedication to the candy niche make him a standout figure in Japanese food entertainment.
11. Kimagure Cook – $10.08 Million:
Subscribers: 14.4 M
Age: 35
Source of Income: Seafood cooking, YouTube ads, secondary channel revenue
Kimagure Cook, run by Japanese YouTuber Kaneko, is famous for cleaning, cutting, and cooking various seafood with humorous commentary.
His content features unusual or rare species like sharks and giant squids, starting with his catchphrase “Let’s prepare it!”.
From jaw-dropping knife skills to satisfying fish cleaning techniques, his videos blend culinary education with entertainment.
The channel has built a strong international following thanks to English subtitles on popular videos.
With loyal global viewers and a secondary channel called “Whimsical Cook’s Procrastination Zone,” Kaneko has built a $10.08 million business from simply asking, “How do you prepare this exotic fish?”
12. TOKAI ON AIR – $15 – $18 Million:
Subscribers: 7.23 M
Age: Group Channel
Source of Income: Experiments, variety shows, tourism deals, merchandise
TOKAI ON AIR is a six-member group from Okazaki, Aichi Prefecture, consisting of Tetsuya, Ryo, Shibayu, Toshimitsu, Yumemaru, and Mushimegane.
With anime-inspired group dynamics and strong variety show-style content, they’ve built a passionate fanbase that supports them through YouTube and live events.
They create entertaining videos focused on fun experiments and competitions, ranking as the 5th most-viewed channel in Japan with 11.92 billion views.
The group has served as tourism ambassadors for Okazaki City and was featured in Tokyo 2020 Olympics-related events.
With a net worth of $15–18 million, TOKAI ON AIR shows how YouTube can launch regional entertainment brands into national recognition.
13. Kimono Mom – $6.2 Million:
Subscribers: 3.2 M
Age: 40
Source of Income: Traditional cooking, cultural content, brand partnerships
Kimono Mom, whose real name is Moe, is a former geisha who blends traditional Japanese culture with modern motherhood.
Her hilarious and heartwarming cooking videos feature family recipes and Japanese home cooking, often alongside her daughter Sutan.
From traditional dishes to cultural insights, her content showcases an authentic Japanese lifestyle in beautiful kimono attire.
Since starting in 2020, she has gained nearly 6 million followers across Instagram and YouTube, with 95% of viewers from overseas.
While her net worth is $6.2 million, her creativity and dedication to preserving Japanese culture make her a standout figure in the cultural content space.
14. Rachel & Jun’s Adventures – $711.15 Thousand:
Subscribers: 1.24 M
Age: Rachel (36), Jun (38)
Source of Income: Cultural vlogs, Jun’s Kitchen channel, sponsored travel
Rachel and Jun are a married American-Japanese couple creating engaging videos about Japanese culture and society.
Jun also runs “Jun’s Kitchen,” showcasing culinary skills alongside his adorable cats.
Their content is characterized by thoughtful cultural insights, daily life observations, and authentic experiences living in Japan.
Their work has garnered attention from major media outlets like the BBC and Japan Times, fostering understanding between Japanese and Western cultures.
With a combined net worth of $711.15 thousand across multiple channels and loyal viewership, they continue to bridge cultural gaps through genuine storytelling.
15. Sekine Risa – $259K – $1.55 Million:
Subscribers: 1.26 M
Age: 28
Source of Income: Beauty tutorials, product hauls, Instagram partnerships
Sekine Risa is a popular Japanese YouTube star known for engaging in beauty and lifestyle content since February 27, 2012.
From makeup tutorials to product hauls and personal vlogs, her content appeals to young women seeking beauty inspiration.
Her quick tutorials, honest product reviews, and relatable personality made her one of Japan’s top beauty influencers.
In addition to YouTube success, she has gained more than 380,000 Instagram followers, showcasing her influence in the beauty community.
While her net worth is comparatively lower at $259K–$1.55 million, her creativity and dedication make her a standout figure in the future of Japanese beauty content.
Frequently Asked Questions:
Who is the richest YouTuber in Japan in 2025?
HAYATAKU, with a net worth of $201.28 million, is Japan’s highest-earning YouTuber, though HikakinTV ($29-40M) is the most influential due to UUUM ownership.
Are there any kids or teens on the list?
While the list features mostly adult creators, many started their channels in their early 20s, like ISSEI (28) and Junya (24).
Who is the top female YouTuber from Japan?
Kimono Mom leads female Japanese creators with 3 million subscribers and a $6.2 million net worth, while Sekine Risa dominates the beauty niche.
Do team or group channels perform well?
Yes, Fischer’s, TOKAI ON AIR, and Rachel & Jun are all successful group/couple channels, showing that collaborative content thrives.
What kind of content is trending in Japan’s YouTube scene?
ASMR food, short-form comedy, non-verbal humor, traditional culture, and experimental challenges continue to perform strongly in 2025.
Conclusion:
Japanese YouTubers are thriving in a variety of niches—proving you don’t need to be in Hollywood or Tokyo studios to make it big. From multimillion-dollar ASMR food entrepreneurs to viral shorts comedians and traditional cultural ambassadors, these creators have inspired millions and built lasting digital legacies. Whether you’re a content creator or a curious viewer, their stories show that passion and consistency can lead to massive success.
HikakinTV’s $40 million empire shows the power of beatboxing + brand building + UUUM network creation. ASMR food content and short-form comedy are among the most profitable niches. YouTube has space for creators of all ages, backgrounds, and formats, from former geishas to ex-salarymen.
